EUROPA 2014 ROUND 1

QUESTIONNAIRE CHANGES
NEW DATA IN ACTION
LIFESTYLE STATEMENTS
2 Title of the presentation
ADDED
Source: Europa 2014 R1
Peoples opinion on my appearance is very
important to me
26% of adults in
GB [127]
19% of adults in
Germany [90]
34% of adults on
France [163]
LIFESTYLE STATEMENTS
3 Title of the presentation
ADDED
Source: Europa 2014 R1
To me, being beautiful means asserting my
personality, my difference
22% of adults in
GB [74]
35% of adults in
Germany [118]
53% of adults on
France [178]
TOILETRIES AND COSMETICS
4 Title of the presentation
PLACE OF PURCHASE : WHERE SHOPPED
Source: Europa 2014 R1
TOILETRIES AND COSMETICS
5 Title of the presentation
COSMETIC SURGERY AND OTHER SPECIALIST
Source: Europa 2014 R1
TREATMENTS AND TATOOS
Botox/Collagen Injection
Liposuction/Fat removal
Hair Transplant
Facial or Body Cosmetic Surgery
Laser Treatment for skin improvement e.g.
for wrinkles/scars
TOILETRIES AND COSMETICS
6 Title of the presentation
PLACE OF PURCHASE : WHERE SHOPPED
Source: Europa 2014 R1
OUTDOOR ADVERTISING
7 Title of the presentation
NEW ITEMS ADDED
Source: Europa 2014 R1
Item Added Vert %
Advertising on mobile phones 28%
Advertising in bidi/bluetooth/wifi 15%
Advertising in shopping centres 20%
Advertising in airports and on boards etc 9%
Advertising on TV screens in lottery outlets 21%
TOILETRIES AND COSMETICS
8 Title of the presentation
ORAL CARE BRANDS ADDED TO SPAIN
Source: Europa 2014 R1