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Jack White: Lazaretto: Poster Deconstruction

Jack Whites new album, Lazaretto was released June 10


th
2014. It was released through Whites own record company,
Third Man Records in association with XL Recordings and Columbia Records. Lazaretto debuted at number 1 on the
Billboard 200 chart and sold 138,000 copies in the first week.

The minimalist design is
reminiscent of 1920s travel
posters. This is interesting as this
style is not used often now,
making this poster standout from
the rest
The poster has two
birds disguised as
Whites hair, connoting
to the audience the
artist is eccentric and
surreal. The birds may
also relate to the
albums songs and
lyrics, this intrigues the
viewer to find out
The text used at the bottom of the poster
continues the vintage vibe
The poster has the albums logo on it in
the bottom corner. The logo is small so
that the viewers eye is not distracted
from the main image of the poster
The white bird refers to the artists name,
showing a relationship between the poster
and music