PRESENTATION ON

MAGGI



PRESENTED BY Suraj Simkhada
CONTENTS
Nestle around the globe.
Maggi in india.
Need recognition of Indian consumer.
Maggi takes health route.
Competition.
Future Plans.






Nestle is Swiss company founded
in 1866.

Nestle market its products in 130
countries across the world.

Good food, good health of consumer.




NESTLE AROUND THE GLOBE
MAGGI IN INDIA

When nestle india launched maggi in country, it used
the tagline, fast to cook and good to eat.

Other taglines : Bas 2-minute, (only 2 minutes)
Taste bhi, Health bhi
NEED RECOGNITION OF INDIAN
CONSUMER

Maggi visualized that there should be product which
take less time to cook .
Consumer uses that product to get fast relief from
hunger.

MAGGI TAKES HEALTH ROUTE

In may 2006, Nestle India Ltd. (NIL), launched a new
instant noodles product called Maggi Dal Atta
Noodles (Dal Atta Noodles) under the popular Maggi
brand.

The Dal Atta noodles were made of whole wheat and
contained pulses, and positioned as a healthy instant
noodles.

COMPETITION

During 1990s, the sales of Maggi noodles declined,
and this was attributed partly to the growing
popularity of Top Ramen.


Maggi is also facing competition with the Hakka
noodles.

Future Plans
The company continuously focuses its efforts to
better understand the changing lifestyles of
modern India and anticipate consumer needs in order
to provide convenience, taste, nutrition, and
wellness through its products.

Maggi has focused on understanding the consumers
changing lifestyles and innovated and renovated to
create delight in everyday meals and bring happiness to
everyday family moments.