Kelsey Balzli

kelsey.balzli@gmail.com
481 West 165th St. Apt 5W New York, NY. 10032
225.328.8376 www.kelseybalzli.com
Other Internship Experience
Work Experience
Citizen Relations
New York, NY.
(February 2014-July 2014)
Client Services Coordinator
- Managed logistics for three launch events related to the Mr. Clean, Swiffer, and Febreze brands
- Created content for talents social media accounts to promote Procter & Gamble brands
- Generated a major, targeted media list for the Mr. Clean Summer Fashion Party event
- Met basic client needs by managing budgets across three brand accounts
- Served as a liason between the brand team and various vendors to ensure smooth operation and campaign execution
- Occasionally assisted office staff with day-to-day logistics (mail delivery, kitchen operations, etc.)
Burson-Marsteller
New York, NY.
(November 2013 - February 2014)
Worldwide Headquarters Intern
- Participated in client meetings and worked to ensure the visibility, reach, and engagement of clients with the worldwide
media.
- Assisted team leader, Marcy Simon, with every day tasks and administrative duties
- Tracked daily media coverage for all clients and researched new media outlets for coverage opportunities
The Pekoe Group
New York, NY.
(June 2013 - October 2013)
Social Media/ Interactive Apprentice
- Built TPGs social media/ interactive presence by creating relevant digital content that engages target audiences
- Performed extensive research on social media and its relationship with the theatre industry in order to create a comprehensive
infographic
- Efficiently researched target audiences/ social media strategies for multiple clients over a three month period while also
assisting with everyday office tasks
- Generated blog posts and other pieces of written content for TPGs social media accounts and news
- Promoted clients shows via word-of-mouth by distributing fliers and other materials to relevant restaurants and businesses in
the city
- SophistOccasions- May 2009- October 2009 (Event Planning/ PR Intern) Baton Rouge, LA.
- WAFB Channel 9 News- May 2010- August 2010 (Marketing Intern) Baton Rouge, LA.
- The Shakespeare Theatre of New Jersey- May 2011- August 2011 (PR/ Marketing Intern) Madison, NJ.
- Sleep No More NYC- May 2012- August 2012 (Marketing Intern) New York, NY.
- The Play Company- June 2012- August 2012 (Marketing Intern) New York, NY.
- Public Speaking: proven team leader/coordinator, persuasive public speaker, impromptu public speaking
- Technical/P.R.: press releases, speeches, commercial scripts, blog entries, news articles, Microsoft Word, Power Point, Excel,
Adobe Creative Suite, AP Style, Twitter, Facebook, Instagram, Tumblr, WordPress, Pinterest, HootSuite, and Sprout Social
- Other: certified by the Institutional Review Board to perform research on human subjects
Academics/Extracurriculars/ Honors
- The University of Alabama- August 2009- May 2013 Public Relations (major)/Political Science (minor) Tuscaloosa, AL.
- The Alabama Forensic Council- August 2009- May 2o12 (Public speaking scholarship recipient, team leader, national tournament
qualifier, 2011 Delta Sigma Rho-Tau Kappa Alpha National Champion in Dramatic Interpretation)
Skills
References
- Lauren Rayner- Executive Producer, Lauren Rayner Productions - lauren@laurenrayner.com / 917.426.6976
- Kate Loewald- Founding Producer, The Play Company - kloewald@playco.org / 212.398.2977
- Rick Engler- Director of Marketing, The Shakespeare Theatre of New Jersey - rengler@shakespearenj.org / 973.845.6739
- Dr. Regina Lewis- Associate Professor, The University of Alabama - lewis@apr.ua.edu / 415.250.0548
- Brent Ledet- Creative Services Director, WAFB 9 News - bledet@wafb.com / 225.383.9999