Kids mobile usage is BOOMING

(Last two years growth)

kids using
mobile device
X2
(38%)
73%
time spend
on devices
X3
(2.5h /m)
7.5h /m
under two
using mobile
X4
(10%)
38%
kids own
a tablet
40%
X5
(8%)
What are parent's top 3 CONCERNS
8 OUT OF 10 KIDS will do something you wouldnt
them to do on your smartphone
kids purchasing online via mobile (27%)
Kids accessing inappropriate content & apps
(40%)
kids deleting parent stuff on mobile - contact's, music
(28%)
29%
Accesses inappropriate
content or social networks
without parents permission
32%
deleted content (apps, email,
text message, pictures or music)
55%
change devices settings
83%
made a call, sent an
email or a text message
?
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