PESTEL Analysis

Introduction: This analysis has been conducted on the ApnaDhaba constructed in the
close proximity of the institute.
The study states the various effects of the Political, Economic, Social, Technological,
Environmental and Legal factors in a business organization.

Political: The owner informed that he pays taxes to the village Panchayat of
Donthanpally and except that there are no as such any government intervention on his
business. This factor plays paltry or minimal role on his business.
Economic: The owner also has to pay rent to the village private contractor committee.
The owner informed that he earns a fair amount of profit for sustenance from his
business and losses occur on only a few occasions.
Social: We were informed by the owner that the nearby village people were socially
helpful and were always ready to lend a helping hand in times of need.
The owner spoke in high regard for the social attitude of the villagers.
Technological: The owner informed us that there was no major use of technology in
his organization.
But still being in outskirts of the city the major technology the owner uses are hand
blenders and microwave oven.
Environmental: We were informed that any kind of change in the climate caused no
problems to his business whatsoever
We were also informed that majority of the customers for his business were students
and seldom had any locals come to eat there.
Legal: We were informed by the owner that the cops often pressurise them into paying
money for no apparent reason.
They even sometimes accused the owner of selling tobacco which is illegal due to being
in the close proximity of the education institution.

Conclusion: We in this study observed that majority of the factors did not have any
negative impact on the organization.

Devansh Khurana
14BSPHH010972
Section L
Seat No. 35