I.

Popular/new PP trend examples

a. Might be obvious/what you are seeing with your clients
b. Technology
i. [pictures]
ii. Powerpack
iii. Bluetooth speakers
iv. Tech carry cases
c. Branding [apparel]
d. Go green vs Made in USA
II. Effectiveness of PP
a. Sales
i. What is bought
1. *big increase in wearables and drinkware
ii. Who is buying
b. Retention
c. Usage
d. Relationship with advertiser/business impact
III. Predictions/Tips
a. What will stay hot
b. Price [perceived or actual] impact
c. Buyers objectives
d. Purchasing considerations