hybris Platform

Platform / Core Functionality

Application servers supported
The hybris Platform comes pre-bundled and pre-configured with the Apache Tomcat
application server as the default application server for testing and development.
Alternatively, you can run the hybris solutions on VMWares SpringSource tcServer, a
lightweight Tomcat-based server with professional enterprise support that includes several
infrastructure monitoring functions.
Databases supported
The hybris Platform supports the Microsoft SQL as well as open source MySQL and Oracle
databases.
Rapid Business Objects (RBO)
Easily extend and adapt your hybris solution to keep pace with changes in your business
model or with updated requirements. You can create a wide variety of objects without coding
or having to work directly in the database tables. hybris enables you to set up object types
on demand and create relationships between them; the system generates the code
automatically.
Cache
The hybris Platform caches business objects automatically up to a certain number of entries
to speed processing.
Search functionality
The hybris Platform provides a range of search capabilities including: powerful index search,
fault-tolerant search (phonetic similarity, parts of words), attribute-based search, and the
ability to search for products from multiple catalogues in different languages.
User rights and role management
User rights and roles enforce access restrictions in the hybris back end. The hybris Platform
enables you to manage role-based access rights and views. You can restrict visibility of and
adjust rights based on business objects types and related attributes. You can control users
ability to read, copy, write, or delete items and you can set access restrictions for multiple
languages.
Multithreading
Multithreading enables you to use as many server cores as needed to speed data
import/synchronization. You can configure the number of threads separately for each job to
optimize performance of the job while minimizing impact on your websites.
ServiceLayer API
hybris ServiceLayer provides a service- and interface-oriented software architecture that
adheres to modern software development paradigms. Based on the Spring framework,
business logic is implemented in fine-grained components which support convention over
configuration and dependency injection and which use mockable components.
Developers will need less ramp-up time. Additionally, they can test easier and quicker which
leads to a shorter development cycles and better software quality. Furthermore partners can
easily customize, extend or replace to match the requirements of a specific project and to
integrate in a multichannel environment.
The ServiceLayer also includes full class resolving and value handling, a Spring driven filter
chain architecture, where each hybris init feature can be easily added, removed and
configured as well as a standard solution for ensuring synchronization when using more
than one staged-online catalog with connected data. This feature makes synchronization
jobs being aware of each other to ensure that online catalog items are being linked correctly.
WebService API
Web services allow software components to interact with each other across a network and
enable the hybris Commerce Suite to better abstract logic into business-level services and
provide services to clients written in any language. This enables the hybris Commerce Suite
to interact with clients written in C, .NET, or PHP. You can easily secure exposed resources
by assigning fine-grained access rights using hybris security.
VirtualJDBC API
hybris VirtualJDBC enables you to query the hybris database using a virtual JDBC
connection from outside the network. This means you can generate reports externally with
BIRT, Jaspersoft, Excel, and OpenOffice, for example.
Multi-tenant infrastructure
hybris allows you to manage any number of tenants on one platform. The platform offers
unlimited scalability and includes autonomous client layout options as well as multi-store and
store-in-store models.
Cockpit Framework
hybris Cockpit Framework enables easy customization of existing cockpits and serves as
the basis for rapid development of additional cockpits. Cockpits can be configured to
customer needs and facilitate adaptable views. Own configurations can be stored during
runtime.
Validation
hybris Validation enables you to validate data based on a set of user-specified constraints.
You can create, configure, and save validation constraints at run-time via the new
Feature List hybris 4.8
Administration Console.
Spring Integration
Spring Integration is a comprehensive, non-invasive framework that is adaptable for a wide
variety of data transfer protocols and is based on a message-driven architecture that makes
it easier to decouple components. This allows hybris to easily communicate with external
systems. It supports the required data transport protocol (SOAP, CSV files, SQL, etc.) and
converts information to and from the required data format (XML, text, etc.).
Multichannel Cockpit
The hybris Multichannel Cockpit (MCC) is a central, customizable home page for quick
navigation organized by platform, content, commerce, and channel. The simple data model
can be easily customized and uses widgets to display four areas of the cockpit. The hybris
MCC supports single sign-on.
Scheduling
With scheduled CronJobs you can perform tasks on a regular basis, e.g. export order data
every night at 1 a.m. With task scheduling you can queue tasks so they are not executed all
at the same time, e.g. sending e-mails. You do this in order to take load off of the server.
dynaTrace Integration (requires hybris 4.5 Accelerator
storefront)
The basic dynaTrace integration allows users to monitor their system through preconfigured
dashboards that will be available either in the dynaTrace client or web service. The following
dashboards are available:
The System Utilization dashboard shows shows vital information about connected Java
Virtual Machines like memory usage and garbage collection times as well as CPU usage
and thread count. Also shown is the database execution time and the number of
database statements that are executed.
The Page Categories dashboard allows you to view the server response time and
service level for different page categories. There are three categories monitored
independently: Category A pages are landing pages like the home page, Category B
pages are product searches and details, Category C pages are transactions for order
management, checkout or account management.
The Single Transaction Performance dashboard lists the status and server response
times for the most important transactions: Home Page, User Logins, Product Search and
Order Confirmation.
The Search Transaction Performance dashboard displays the number of searches and
the overall server response time for the search transaction. Also shown is the service
level and the contribution of different application layers to the search transaction.
The Business Impact dashboard links performance and health of the order confirmation
transaction directly to generated revenue. It shows live how many orders are confirmed
and what revenue is being generated by these orders. In a healthy environment the
performance of the confirmation transaction should not have an impact on revenue.
The Searches and Orders dashboard gives a detailed live view on what search terms
customers where using while browsing your website. You will also see how many search
results were returned. You can use this data to either tune your search or for positioning
most wanted products more present on your website. Additionally you will get detailed
information which products were ordered and what the top ordered products and
manufacturers are.
The Transaction Error dashboard displays a summary of transaction errors for all
transactions and the error rate. The Error Breakdown will show you detailed information
which errors, exceptions or important logs occurred and how many transactions were
affected.
Omni Commerce Connect
Omni Commerce Connect (OCC) is based on RESTful WebServices. To maximize the
list of potential API clients, OCC supports both XML and JSON representations.
Additional built-in features include ETag-based caching and easy authentication via
HTTP Basic Authentication secured via HTTPS.
hybris templating mechanism called 'extgen' enables partners to get full access to the
source code. This allows them to easily extend the WebServices. The technical
realization is based on Spring MVC and uses the XStream open source object
serialization system to convert to and from JSON and XML representations of the Data
Transfer Objects.
The following key commerce functionality is exposed to API clients:
Catalog data
Search & navigation
Customer Management
Product information
Cart and Checkout functionality
Orders
OCC also gives access to important context information that is often required to realize
various clients: supported store languages, currencies, delivery countries, supported
credit card types and customer registration titles.
Cluster Module
High availability and system stability
The hybris clustering software is installed on several different server nodes, thereby
distributing the load and avoiding single points of failure. If a hardware or software failure
does occur, an alternative server node is ready to take over requests without users ever
being aware of the problem. System will be set to dynamically switch enquiries to another
node, without losing users session information (session failover).
Load balancing
hybris Cluster Module enables load distribution on multiple servers, which results from a
redundant, central instance. Environments with high requirements on computer power will
be able to add additional low-cost standard computers instead of upgrading expensive
special computers. Customers will be able to add and remove new server nodes on the fly.
Furthermore, they can migrate to new releases during live cluster operation.
Transparent application
hybris clustering is completely transparent for both users and programmers and offers the
flexibility to build a fail-proof infrastructure from the low-priced active-passive clustering
option up to the active-active clustering option with replicated user sessions.
Cloud compatibility
The hybris Cluster Module enables you to run the hybris Commerce Suite in a cloud
environment such as Amazon EC2. Clustering can be based on transfer protocols such as
TCP (transmission control protocol applicable for the cloud) or UDP (user datagram
protocol).
Advanced Cluster Module
Full Session Failover with Oracle Coherence
hybris Advanced Cluster Module requires Oracle Coherence Standard Edition that provides
a complete session failover for your frontend web application. Sessions are copied onto
several nodes so that if one node goes down no customer session will be lost.
Summarized features:
Dynamic partitioning of cached data
Automatic recovery in the event of server failure
Parallel queries of data through the use of filters
Grid based transaction processing for increased throughput
Event processing allowing real time filtering of events and processing of events
Write-behind caching for bundling writes to back end data sources
High Performance Module










Multi-level caching
hybris offers transparent caching, which happens automatically. High-performance caching
has been extensively tested on high-load systems and includes query caching and the
option for dynamic page caching. The cache is be invalidated in clusters with the use of
hybris Cluster Module, enabling communication between nodes to ensure that each node
knows which changes have been made in the other nodes.
Unlimited cache capacity The number of business objects and search queries that can be stored in the cache is
unlimited, surpassing the platform caching capabilities. Frequently requested data or
content will be cached and, therefore, quickly accessed.
Security Module




Spring security
Spring security provides advanced authentication, authorization and other security features
to define users identity and limit access to a secured resource.
Advanced user rights and roles
Varying degrees of access and responsibility can be assigned to different roles (e.g.
administrators, editorial staff, product managers, and reviewers). Differentiated access
rights enable certain users to create new content while others can review existing content
without being able to create or delete.
Advanced Security Module
Data protection
hybris security includes transparent attribute encryption to secure data from external
access as required for compliance with PCI DSS (Payment Card Industry Data Security
Standard). You can encrypt the data when configuring the RBO.
Rolling key exchange
Keys can be managed via the hybris management console and can be frequently
exchanged without downtime.
Reporting Module
Jaspersoft report integration
hybris integrates with Jaspersoft, enabling the creation of customized reports to deliver
insights into various statistical trends. Users can create custom reports using iReport, a tool
developed by the Jasper Community and available as a community release. After creating a
report with iReport, users can upload the report files into the hybris Report Cockpit.
Configurable Cockpit components
Using the Reporting Cockpit, users can select and arrange report widgets in their
dashboards, selecting from a library of default templates shipped with hybris and from user-
created reports.
Widgets

Using iReport, users can create widgets that connect to the hybris platform via the hybris
VirtualJDBC API or to a data warehouse where hybris-related data is stored, and process
and present data in rich graphical charts, tables, etc.
Widget dashboard

The Dashboard is a customizable area into which users can place different widgets. Widgets
render reports which are either bundled with the hybris Commerce Suite or are custom-built.
Users can arrange widgets in the dashboard within pre-configured layouts and each define
their own sets of dashboards.
Default reports
hybris Reporting Module includes a set of seven default reports: total sales, sales per
region, sales per category, revenue by segment, total revenue, number of orders, and
visitors. Default reports will be extended in future releases.
Report export and distribution
Reports can be distributed via email and exported in different file formats (e.g. PDF or
Excel).
LDAP (Lightweight Directory Access Protocol) Module
Authentication of users/user groups
The hybris LDAP Module eases the authentication of users and user groups via the LDAP
protocol and an import/synchronization of data which is stored on a LDAP server. The
identity of user accounts will be verified through a real-time authentication with LDAP
servers. User data such as passwords or roles is held in a central system so-called user
directory and can be read out via queries. Microsoft Active Directory (management of
objects such as users, groups, computers, services, etc.) and OpenLDAP (open source
LDAP version) are supported.
Supported various authentication modes
Authentication modes that are supported: Anonymous, User and password, Secure Sockets
Layer (SSL)-encrypted (anonymous, user and password, SASL (Simple Authentication and
Security Layer) and key store password). SSL is a protocol that provides security for
communications over networks such as the Internet. It is designed in a way to prevent
eavesdropping and tampering.
Single sign-on
The hybris LDAP Module allows you to implement a single sign-on concept (SSO) for other
applications within your company. SSO is a property of access control of multiple, related,
but independent software systems. With this property, a user logs in once and gains access
to all systems without being prompted to log in again at each of them.
Mapping of data fields
The hybris LDAP Module makes configurable mapping of data fields between LDAP and
hybris possible. Data fields are a very useful tool when translating your database structure to
chart data. It allows you to select the columns or data fields, compare data and specify the
geographical unit at which you want to the data to be displayed.
Data import/LDIF support
The LDAP Data Interchange Format (LDIF) is an ASCII-based data interchange format for
representing LDAP directory content and update requests. The internal display of the data
such as LDIF files and search results (LDAP query language) can be easily imported with
hybris management console wizards.

Workflow & Collaboration Module
Integrated "Workflow" box in the navigation area of the
Product Cockpit
Workflow enables product content contributors to collaborate transparently and to work
across multiple seasonal product releases. A workflow administrator (a person who can
initiate a workflow) can assign department responsibility to specific parts of the workflow.
The Workflow section is only visible to users with assigned workflow templates.
Workflow Templates Users can create new pre-defined workflows with the Workflow Templates.
Triggering a workflow
Users can trigger a workflow by selecting one or more items from a grid or list view and
dropping them into a pre-defined workflow template in the workflow section.
Triggering an ad hoc workflow for one single task assigned
to one user (group)
User can trigger an ad hoc workflow by selecting items and dropping them into the Create
ad hoc workflow section where the user can edit the name and confirm creation.
My Workflows
The My Workflows section provides an overview of planned, running, and completed
workflows. Users can extend, start, rename, and delete workflows. Workflows that have not
started can be edited (extended, renamed, deleted, or have items removed). Users can see
all the assigned workflow items created from a specific workflow template by clicking on that
template.
Task notification
Clicking on the Info Box section provides information about the creation and status stage of
the workflow.
Comment on multiple items
hybris Comment functionality enables you to comment on any hybris item. Item-specific
comments are shown in their own section in the editor area. A detailed comment view is
displayed in the browser area. Users can also attach items to comments and use the "Easy
reply" functionality on comments.

hybris Commerce Application
Voucher Module
Voucher creation and management
The hybris Voucher Module allows you to create and manage vouchers redeemable by your
customers. Voucher redemption can be individualized through a defined number of specific
voucher codes with unique and secure voucher numbers or restricted in terms of total
redemptions as well as per customer. It is also possible to create serial vouchers with
unique numbers. Conceivable use cases are: public promotions (online as well as offline),
customer bonus (for high revenue, loyalty, etc.), customer service compensation ("We made
a mistake and give out a voucher to apologize."), employee discounts gifts (Get a product
for free with your order).
Voucher restrictions
Voucher restrictions can be adapted through customization and allow you to pinpoint target
customer groups (first-time/existing customer), promotion time frames or selected products.
The validity of vouchers can also be limited to quantities or minimum order sizes.
Social Commerce Module
Product Reviews
The customer review functionality enables visitors to write detailed product reviews that
other visitors can read to gain important information about the product. The review
functionality includes the possibility to add a headline for a short summary of the review. It is
also possible for customers to give a rating based on a definable numeric scale that
indicates how they liked the product and to post a comment in which they can give a
detailed statement about the quality of the product.
Wish lists
Users can generate their own wish lists to add products intended for buying or desired as
gifts.
Tell-a-friend
With the tell-a-friend functionality, customers can send their friends an automatically created
email containing a link to the recommended product.
Cross Selling Module
Manual recommendations
The hybris Cross Selling Module allows you to manually define cross-selling or up-selling
rules to give your customers manual product recommendations (e.g. accessories, spare
parts).
Promotion Module
Creation and management of promotions
The hybris Promotion Module allows you to create, edit and manage your merchandising
campaigns and place promotions flexibly through full integration of the hybris backend and
the shop frontend. hybris lets you choose between order promotions (e.g. free gift) and
product promotions (e.g. bundles). When deciding on your campaign, you can select from
approximately 20 predefined promotions.
Order value-based promotions
Order value-based promotions allow you to give your customers reduced delivery costs from
specific order value, complementary articles or gifts from specific order value.
Product-based promotions
Product-based promotions allow you to give your customers product bundles (dynamic and
decomposable), buy one get one free offers, fixed prices, percentage discounts or gradual
multi-buy offers.
Banner and text integration
With the hybris Promotion Module, you can apply product promotions for individual articles
or product groups by adding product specific text messages and graphical banners.
Search & Navigation Module (part of Accelerator)
Keyword search
Customers can type in free text to search for a specific product; this functionality
incorporates natural language (NL) capability to deliver precise results. The search is
adaptable to misspellings, typing errors, compound words, singular/plural forms, etc.
Synonyms and stop words
Synonyms enable retailers to ensure that shoppers find what they are looking for with a wide
range of related keywords, such as TV, television, plasma, HC, LCD, LED, etc. Stop words
exclude words from being searchable e.g., and and or to help filter bad search
results. Business users can easily configure synonyms and stop words without requiring IT
or back-end development work to reflect real-world shopper behavior on an ongoing basis.
Type-ahead keyword suggestions
Type-ahead keyword suggestions assist users in typing search queries by predictively
suggesting popular search terms. Type-ahead simplifies and speeds up navigating the site,
enabling shoppers to explore the content of a website with fewer mouse clicks.
Spell checking
Spell checking enables retailers to detect and correct typos and to deliver relevant results
even if the shopper misspells a keyword. It improves the search experience and helps
shoppers reach desired search results.
Reporting (available only with the Multichannel Accelerator)
User search data including frequency of searches by keyword and number of search
results delivered per keyword is available through Google Analytics. This functionality
provides valuable information about customers preferences and needs and helps retailers
determine whether additional synonyms and stop words are required to improve users
search results.
Searchandising with keyword redirects
Retailers can define keywords that redirect shoppers to a specific landing page product
page, basket, micro-site, etc. when they search for that term. Retailers manage the
content for certain products to maximize conversions and up-/cross-sell opportunities by
redirecting specific keywords to carefully merchandised landing pages.
Parametric search

If a perfect match is not found, the closest matches will be displayed.
Faceted browsing
Category metadata is the basis for the faceted navigation. Users can navigate through huge
catalogues by choosing different categories. Multiple sorting and browsing options allow
narrowing and broadening of search results by criteria such as price, brand, product type,
color, size, material, etc.
Automated update of search results

Update of search results happens automatically through real-time synchronization of
catalogue changes with the hybris Search and Navigation Module. Business users can add,
update, or remove manually selected items on the fly. Each content change is transferred
immediately and automatically. On-demand hot update of mistakes enables quick
corrections found in the online catalogue for displaying accurate search results.
Scheduling Index schedulers, like hourly or weekly updates, can be created with a wizard.
Multi-language/-catalogue/-store
The hybris Search and Navigation Module supports different languages (including UTF-8).
Browsers can search across multiple languages, catalogues and stores. Items may exist in
multiple catalogues and the search engine understands which catalogue is currently active.
Also, items may exist in multiple stores and be assigned to different markets; the search
engine understands which store is currently active. The index is configured and defined for
various sites, segments, markets and stores.
Integrate directly with shopping cart Customers are led to the shopping cart directly from the search results page.
Multiselect of facet values
When refining search results, users can select multiple values for a facet. Customers can
refine their search by selecting multiple dimension values (e.g. size S, L and XL). This
applies to multi-valued facets only.
Custom mapping of SOLR search results
Developers can supply a custom DTO and a custom result converter to obtain additional
information returned from SOLR that is not available through the standard Search &
Navigation API.
Direct access to SOLR query
Developers can directly access the SOLR query to modify the search and use advanced
SOLR features not available through the Search & Navigation API. A more direct access to
the query object will enable users to extend the functionality much easier. They can make a
use of advanced SOLR features such as field collapsing, geospatial search and many more.
B2B Commerce Module
Account management functionality
An intuitive tool enables comprehensive account management, with functionality for
managing employees, users, cost centers and budgets.
Roles and permissions management
Account managers can assign varying degrees of access rights to accounts based on the
users role (employee, order approver, manager, administrator, etc.). Users can create and
update accounts, place and approve orders, view different catalogs, etc.
Cost center and budget management
Customers can manage their cost centers and budgets in the store front-end. A budget is
allocated to a cost center and could, for example, be valid per order or for a certain period of
time. Budgets help the purchaser to monitor spending.
Price management
B2B accounts may have individually negotiated price lists managed either in hybris or in an
ERP system. The ERP system is the default reference for prices of individual or multiple
numbers of the same product. hybris enables customer-specific prices on a variety of
different levels: organization, company or department, and can manage negotiated price
lists on a granular per article or article group level. In many cases a base price list will be
available for all those customers who do not have an individual price list.
Product and catalog management

B2B sales representatives can create customized product lists and search product pages for
specific organizations, departments and customers. Tasks and permissions can be inherited
from the entire organization to user groups.
Sales reports
hybris provides B2B reporting widgets to enable account managers to track their accounts
using metrics such as total sales, sales value by cost center, and sales for budget against
limit for budget, broken down by budget.
OCI ERP integration for find, select & checkout

B2B customers can be redirected from their ERP systems to the hybris online store where
they can find, select and purchase products. On completion, data from the transaction will
be sent from hybris to the ERP system. The ERP system will receive all relevant information
including the identity of the purchaser, products purchased and price.
B2B customer self-service/-administration functionality
Customers can manage their accounts in the self-service area of the B2B online store. They
can assign rights to their employees or employee groups. The company administrator and
managers can maintain cost centers and budgets.
Further capabilities:
Checkout using credit: employees can browse and select products and follow
checkout procedures.
Order approval workflow (hybris Workflow and Collaboration Module required): An
approval process will start after the user has checked-out based on ordering
permissions such as a monetary threshold per order. When an order is placed, it will
be automatically approved if it is within the scope of permissions. If it is out-of-scope,
the order is placed in a pending approval state and order approvers are notified. They
can subsequently approve, reject or escalate the order.

Sales reports: See above.
OCI ERP integration: See above
Sales quotation
This provides functionality for a B2B customer and sales representative to negotiate the
price of an order. A sales representative will offer a special pricing for the order, and a B2B
customer will be notified. Finally, he can either place an order or reject.
Credit management
Assign multiple credit limits with a variety of currency and date range options to your B2B
accounts. After an order has been placed a sales representative will receive a credit limit
alert if the order has reached the credit limit alert. Orders will be processed until the credit
limit is reached, after which they will be directed to a holding area from which they can be
released by the sales representative.
Reseller integration Complete support for B2B, B2B2C and B2C business models on a single platform.
Order Management Module
Order flow control and management
hybris Order Management Module backed up with Process Engine ensures efficient
management and control of automated processes. Comprehensive order flow processes
can be configured individually. With hybris API, you can integrate custom build services (e.g.
consignment, stock, history and return services) and interfaces. The hybris Order
Management Module integrates with external systems such as payment, fraud, warehouses,
financial and email systems, enabling synchronized communication of actions.
Order versioning Order versioning allows you to keep track of changes made to the order.
Fraud checking
The hybris fraud functionality allows performing fraud checks internally as well as providing
interfaces to integrate external fraud detection providers.
Order cancellation
The hybris Order Management Module allows the cancellation of full orders until cut-off time,
as well as a cancellation of parts of an order prior to dispatch.
Scheduled orders and replenishment
The hybris Order Management Module includes the possibility of managing scheduled
recurring orders.
Multi-tender payment types
hybris enables customers to choose between various standard payments by offering multi-
tender payment types (cash, non-cash, gift-cards, and much more).
Return and cancel order service
This functionality enables customers and CSAs (Customer Service Agent) to obtain a return
authorization. A refund calculation capability includes re-evaluation of promotions as well.
Payment Module
Support for and integration of international payment
methods and providers
hybris provides you with the ability to integrate with all payment service providers (PSPs).
Internationally supported payment methods are: Visa credit card with SSL, Visa Electron,
MasterCard credit card with SSL, American Express credit card with SSL, Diners credit card
with SSL, and JCB credit card with SSL.
Secure Internet connection with SSL
Securing channels to transmit payment information is most commonly done via a secure
tunnel through the secure socket layer (SSL) which provides data encryption, server
authentication, client authentication, and message integrity for the TCP/IP connection. SSL
encryption secures the session during which the credit card information is sent to the
merchants to protect the information; SSL does not authenticate the merchant nor the
consumer.
PCI compliance
hybris supports the PCI standards governing storage of credit card information. hybris
recommends using a payment service provider (PSP) who is already PCI-compliant. Even
comfortable shopping methods like one-click purchase can be offered using an external
PCI-compliant PSP. hybris stores a hash code as a fingerprint for users which, upon
request, is sent to the PSP where it is augmented with the credit card details necessary to
complete the one-click process. Storing the hash code does not present PCI compliance
issues as it does not contain enough payment information to pose a risk.
Embedded credit/debit card processing
hybris enables you to securely process online credit/debit card transactions. You can
authorize a credit card to ensure there are sufficient funds to cover the purchase; these
funds are reserved until the merchant ships the product. You can capture the payment data
directly and process transactions across multiple sales channels without your staff and
systems touching the payment data. In the case of returns, you can easily transfer funds
back to the cardholder.
CyberSource payment adapter
hybris offers an out-of-the-box, fully functional CyberSource adapter for accepting various
payment methods, enabling you to reconcile your payment activity with your bank
statements more quickly and efficiently.
Cross-Channel Fulfillment Module
Order routing/splitting/partial delivery
hybris allows you to split orders into consignments for partial delivery. Orders can be
combined from different warehouses and vendors. They can have different delivery methods
or get shipped to different addresses. hybris supports order splitting and makes partial
shipping possible based on business rules. Order consignments will be routed to the correct
address or even to a certain warehouse or a high street branch for click & collect. Orders
may also get split if part of an order is not available for immediate shipping (backorder or
pre-sale items etc.).
Multiple warehouse/store support
Multiple warehouses can integrate with the hybris Order Management, fetching orders and
reporting stock levels and availability of items back to the system. The module provides
interfaces to query information such as stock levels, availability, expected to be back in
stock, tracking details, etc. to display information on a web site or wherever required.
Personalization Module
Personalized pages/website components
You can create personalized versions of a page; for example, you can display specific
landing pages for different user groups. Single components of a page can have personalized
content, enabling you to display user-specific content (e.g. a link to a promotion) on a page.
Preview personalized content This functionality enables you to preview a personalized version of a page or a component
so you can see it exactly how your customer will.
Create new customer segments Customers can be grouped into customer segments based on defined criteria.
Advanced Personalization Module
Personalization functionality
The Advanced Personalization Module uses customer behavior or characteristics to
segment them and these segments can be used for refined marketing activities. Merchants
can create personalized front ends to display customized promotions, banners, or coupons
as well as personalized prices, rebates, product offerings, layouts, navigation, and search
results.
User Interface integrated in the WCMS Cockpit
New customer segments can be created in the hybris WCMS Cockpit where you can assign
new segments to the catalogue version and determine in which sites the segments should
be available.
Add rule types and conditions to segments
In the modeling area of the WCMS Cockpit, business users can edit segments and create
rules for orders, carts, and users. Each rule type may have multiple conditions; for example,
if you select the cart rule type, you could add conditions such as products in cart or total
sum of cart contents.
Test rule settings
Business users can test rule settings with Live Edit in the hybris WCMS Cockpit. For
example, if you set a rule to change the home page promotion based on purchase behavior,
you can walk through the checkout process in Live Edit. If you then change the view
perspective and return to the store home page, you will be able to validate that the segment
setting performed as expected when the new targeted promotion is displayed.
OCI Module
Bi-directional data exchange with SAP system
The hybris OCI Module (Open Catalog Interface) allows you to create a connection from a
SAP server to your online store. The hybris OCI Module supports OCI 1.x 4.x. The
relevant data (e.g. shopping carts) is transmitted via XML/HTML.
Application Programming Interface (API) The API enables interactions for format transformation.
Store Locator Module
Store location
Locate Stores by post code, by address details, by GPS. Locate Stores with the given
product in store and narrow the result by post code, address or GPS data. View nearby
stores on a map and calculate detailed directions from customers current location to the
nearest store.
Provide shop details to customer
hybris provides you with GUI to manage store information. You can add new stores and edit
existing stores. In addition, each store will have a WCMS page, showing additional
information. You can enter and maintain shop details such as opening times, exact address,
store manager, local events, etc.
Stores for Click & Collect
This functionality enables you to present a list of stores in a customers vicinity that could be
used for click & collect. Vicinity is then provided as a radius. (e.g. all stores within a 10km
radius of the given location).
Location of warehouse and maintenance of warehouse
details
The system calculates the location of warehouses which are in the vicinity of the GPS data
or an address given by customer. GPS data translates this into a geo location. Furthermore,
this functionality enables you to setup and maintain details about warehouses.
Location of warehouse and store by product in stock The system displays a list of warehouses for the selected product stock level.
Subscriptions and Bundling Module
Subscription management
The hybris Subscriptions and Bundling Module enables you to provide subscription-based
pricing models (i.e. weekly, monthly, yearly payment) and capture subscription orders. It
allows you to manage different service plan levels, standard terms of service and renewal
types as well as transmit subscription data to billing systems. It is also possible to set up
subscription-based promotions (i.e. freemium, trial access, discounted bundled items).
Bundle management
hybris provides you with the opportunity to easily create product or service bundles by
adding physical products as well as digital offerings and services (i.e. magazine packages,
media packages, gaming bundles, etc.) to a certain bundle category in the hybris Product
Cockpit. This functionality also makes it possible to visually map out packages and bundles
and enables you to support rules-based discounts and eligibility of bundles or bundle
components. The complexity of bundle management (i.e. the many possible combinations of
a product and a service) is reduced through templates and a comprehensive inheritance
mechanism.
Bundle merchandising and differential pricing
The hybris Subscriptions and Bundling Module supports bundle merchandising and
differential pricing strategies that offer different prices to individual customer segments at
different stages in the customer relationship. Business users can associate one or more
price lists with each catalog and then create price list assignments to determine what values
to offer each segment at any given time.
Guided selling and checkout
hybris provides you with guided selling tools that enable your customers to find the right
products and bundles quickly (i.e. by first showing him the products and then the available
subscription options/plans). It also offers shopping carts and checkout workflows specifically
designed for subscriptions and bundles.

hybris PCM Application
Product Content & Catalogue Management
Management and control of product data
The hybris PCM provides you with media-neutral, consistent management of structured and
unstructured product content including: product relationships (e.g. top sellers, spare parts,
equipment), finely-grained attributes, product versions, variations, and product-related media
objects.
Multi-catalogue capability
With hybris you can efficiently manage several catalogues and catalogue versions (e.g.
different countries, special catalogues, parts catalogues, and temporary versions). This
enables you to consistently propagate your products across multiple channels including
websites, electronic catalogues, mobile devices, PoS terminals, and telecommerce
applications. Layout is defined separately from the content to enable channel-specific
publication. A catalogue system can handle multiple catalogues; the different catalogue
contents are synchronized across defined catalogue versions to align with your catalogue
maintenance process. You can also select multiple target catalogue versions for
synchronization.
Catalogue versioning
Catalogue versioning enables you to maintain your selection using several catalogue
versions. This enables you to maintain a staged catalogue for content editing as well as an
online catalogue for publication in the online store. The catalogue versions enable you to
organize products hierarchically, enabling automated content modifications. Synchronization
can be one-directional to ensure that one catalogue version gets updated based on another
version.
Selection management
hybris PCM enables you to group content and products into selections tailored to specific
target groups. Product content is staged, published, and synchronized across different
selection catalogues and versions.
Management of localized content
hybris PCM supports management of multi-language data and international measurements,
providing complete control over the localization of business objects, attributes of a business
object, currencies, numeric fields, dates, etc. Advanced options include a language-fallback
mechanism that enables you to specify a fallback language (e.g. if a text variable is not
available in German, fallback to U.S. English). You can easily synchronize multiple
catalogues in multiple languages and locales.
Media conversion
The hybris media conversion functionality makes it possible to create, edit, compose, or
convert almost all available bitmap image formats. It is also possible to extract metadata,
such as IPTC and Exif, of a bitmap image. When applied to a project, media containers can
be used as business representation of one digital asset containing all needed media
derivatives and one source media. Add-on media (i.e. watermarks) can be easily added.
Product Cockpit
Product perspective
The product perspective of the hybris Product Cockpit enables you to manage products in a
graphical way. You can modify all product attributes: name, description, approval status, etc.
You can browse, select ,and edit products and you can add them to categories. You can
also edit the product data in an Excel-like manner and even edit more than one product at a
time.
Catalogue perspective
The catalogue perspective of the hybris Product Cockpit enables you to manage categories
in a graphical way. You can structure the catalogue versions and the related categories. You
can add categories to a catalogue version, assign products to categories, move categories
within a catalogue version, remove categories from a catalogue version, and edit product
data.
Shortcuts for quick product access
The Shortcuts box includes the UI components All Products, Quickcollection and Blacklist.
The All Products component displays all products from all catalogue versions. The
Quickcollection component is a personal list of products that enables you to easily navigate
to those products. A Blacklist is a list of items that are blocked from access. In the hybris
Product Cockpit, products on the Blacklist are not displayed in the browser area. The
Blacklist is specific to each hybris Product Cockpit user account; this enables you to exclude
selected products from being shown in the browser area.
Saved queries for later use
Users can see last changes and duplicated products. Users can also select a list of products
to create a collection by dragging them from the browser area, enabling them to quickly
navigate back to them. Users can save queries for later re-use.
View change history
The History box displays a list of up to 20 changes made during the course of the current
Product Cockpit session. You can undo changes one at a time or you can undo several
steps at once.
Integration with hybris Workflow & Collaboration Module
The info box in the hybris Product Cockpit displays the number of workflow-based tasks a
user is currently assigned. Clicking the number launches the task screen where you can
review tasks and select task outcomes. The Product Cockpit has an interface for the
Workflow & Collaboration Module enabling you to use workflows from within the Product
Cockpit. Multichannel workflows can have tasks that are executed in different cockpits (e.g.
the WCMS or Print Cockpit).
Advanced search functionality
Users can enter keywords to narrow the number of displayed products. Users can also
choose a product category to be searched and specify the sorting item and sorting order.
Currently active search queries can be saved for later use.
Different view modes
The Product Cockpit displays products in three different view modes: grid, list, and compare.
Grid view mode displays products in a grid. In the list view mode, products are displayed in
rows, and columns display the product attributes. The compare view mode enables you to
compare two or more products. The products are displayed in columns with their attributes
listed in the editor area and one product serves as the reference point. The show only
different attributes button enables you to see only the attributes that are different. You can
drag and drop values from one product to another.
Product editing
Double-clicking on a product opens the product editor where you can edit such data as
name, article number, and description. Attributes can hold different values for different
languages (such as descriptions). You can use an information button which displays the
attribute description.
Import Cockpit
Graphical user interface
The GUI for the Import Cockpit enables you to easily, quickly, and securely manage data
imports.
File import
Data managers can easily import data via a CSV file created with cronjobs. Mappings can
be reused to increase import efficiency.
Data mapping
A wide range of object types such as product, media, category, customer, employee,
company and classification can be mapped and imported. Mappings are created by drag-
and-drop of source data columns and target type attributes. Data consistency is maintained
through mapping validation which provides notifications with details if an error occurs.
Import tracking
Users can track import jobs across the entire process from creation to execution to
monitoring.
Import templates Jobs and mappings can be saved and re-used.
Classification Module
Product classification
hybris offers a hierarchical classification system which is managed independently of product
catalogues. A classification system contains several classifying categories that hold the
various information levels pertaining to products organized in a tree-like structure. Adding
products to the category enables you to organize category features independently from
product catalogue structures. By classifying categories, you can assign a category feature to
one or more product categories used in catalogues. This means that all category features of
the classifying categories are available within all products included in the assigned product
categories. Classification enables you to flexibly allocate category features that may change
frequently; defining and modifying them is easy because they are managed independently of
the product type.
Automatic inheritance
Because the classification system is maintained independently of product catalogues and
because you features can be inherited from higher levels of the classification structure,
hybris enables flexible allocation of product-related attributes. Each category feature
assigned to a category in a catalogue structure is inherited by all sub-categories.
Versioning of classification systems
hybris supports classification systems versioning. A classification system can have multiple
versions and the active flag designates which version will display in the product catalogue.
Multi-classification
hybris enables you to use several classification systems within the same product catalogue.
Classification attributes can be assigned from several classification trees. The ability to
classify product categories lets you flexibly classify entire groups of products.
Classification import
The hybris Classification Module enables you to import classification systems such as E-
Cl@ss, UN/SPSC, ETIM, proficl@ss, etc. Attribute bars can also be imported.
BMEcat Module
Multi supplier capability

hybris gives you an ability to import multiple supplier catalogs by using BMEcat. Various
catalog formats (e.g. CSV, Excel, XML etc.) can be easily converted into the BMEcat
standard. Multiple catalog versions can be administrated efficiently.
Export catalog data Using BMEcat format you will be able to export updated catalog data to your partners.
Matching and harmonization of product attributes
There are mapping rules for the matching and harmonization of product attributes from
various catalogs available. You can link catalog imports to suppliers and basic contracts
contained in the system. With the drag & drop GUI you will be able to visualize data-
mappings.
Digital Asset Management Module (Standard, Enterprise, Ultimate)
Creation and management of digital assets
The Digital Asset Management (DAM) Module enables you to centrally manage all media
assets. It ensures the company-wide availability of a central file system for stored digital
assets (e.g. pictures, videos). Digital assets can then easily be allocated to products. You
can also assign meta data to preset folders.
Transform output format
You can easily transform the format of all media assets to the desired output format from a
single source. The DAM Module supports the 100 most common media formats (JPG, GIF,
EPS, PGN, TIFF, etc.).
Media-specific export to multiple channels DAM Module provides media-specific export functions to support different output channels.
Browser-based user interface
The DAM Module makes it possible to administer digital assets as well as product
information in the familiar hybris user interface. The DAM Module includes a browser-based
user interface which supports wizard based downloading and uploading of files. It also
includes integrated tools for image editing, corrections and effective image conversion and
can be handled intuitively via drag & drop.
Search functionality
The DAM Module includes extended search functionality (meta data, dominating colors etc.)
and full-text search within documents.
Use tracking
The use tracking functionality shows which media assets are used where, when, how and by
whom.
Asset classification
To enable fast location of content, you can create and manage dimensions (e.g. language,
market) and assign them to certain assets. These dimensions can be viewed in the object
details with other relevant information such as metadata and references. You can easily link
objects via drag and drop and you can define different link types such as special object
relationships (e.g. image thumbnails for videos).
AutoDictionary The AutoDictionary functionality provides an automated translation of meta data.
PermissionAgent The PermissionAgent enables the simulation and reporting of user rights.
MediaManager
The MediaManager allows you to manage audio and video data including a browser preview
option.
XML HTTP-API All functions can be accessed via an open XML HTTP-API.
Editing of digital objects
Users are able to crop the images, update the media based on name and see the status of
an asset.
Creative connect plugin
Integrate and exchange images via plugin with Adobe Photoshop, InDesign, and Quark
Xpress.
Smart sync Synchronize files and folders with local computers.
Microsoft Office connect plugin (only available in Enterprise
and Ultimate Edition)
Integrate and exchange images with Microsoft Office applications (PowerPoint, Word, etc.).
PIN-code download for external users (only available in
Enterprise and Ultimate edition)
The PIN-code download option ensures that external users (e.g. advertising agencies) only
have access to the project relevant files.
LDAP plus (only available in Ultimate edition) LDAP plus inclusive single sign-on.

hybris Multi-Channel Modules
Web Content Management (WCMS) Module
WCMS Cockpit
The hybris Web Content Management Module is an omni-channel publishing tool which
enables you to deliver content to websites, mobile devices, or RIA (rich Internet application)
websites. You can manage all these communication channels and publish channel-specific
content from one user interface, the WCMS Cockpit. You can easily create new websites by
using the Cockpit Wizard.
Classic tree/menu navigation
Classic tree/menu navigation in the WCMS Cockpit enables easier site administration. User
can combine sites he is working on into folders. This allows him quicker and easier access
to the sites. In the website section a business user can browse through the navigation nodes
of the selected website/catalog/version. He can manipulate the navigation nodes he wants
to see in this section. He can add/edit and delete navigation nodes, or change the items
(urls/pages) which are assigned to a navigation node. The navigation node wizard guides
the user through the process of creating a new navigation node.
Workflow support This enables control and approval of content changes.
Pre-configured page templates
With pre-configured page templates, you can create new pages of different types for
different output channels on the fly. You can also compose new page templates by
arranging existing components.
Standard content management
You can place components like text, images, links, etc. in Content Slots that are defined via
the page template to layout and manage websites, online stores, and mobile sites.
Enhanced content management
You can layout and manage page types for products, categories, catalogues, etc. You can
define what should be shown when and how the page should look.
Publication of landing pages for promotions
The WCMS Module integrates seamlessly with hybris marketing modules such as the hybris
Promotion Module. You can create promotion landing pages which display content relating
to the specific promotion. Landing pages can be reached from content element links or from
search engine results.
Context-sensitive content
You can display or hide various components or pages based on context information such as
current user, user group, time, product, and category.
Multi-site support
The hybris WCMS Module enables you to create and manage multiple sites for multiple
brands, segments (e.g. B2C, B2B, B2B2C, etc.), and stores.
Live Edit functionality
Live Edit functionality enables you to see what your customer will see to give you full control
over the final output and arrangement of website components. It allows you to edit content
while browsing the site and also enables you to test your website in different contexts, for
example for different user groups or at a specific date/time.
Access rights and user restrictions
The hybris Web Content Management Module allows you to give role-based access rights to
content elements for groups and single users and to add dynamic user restrictions based on
user groups.
Built-in SEO
Built-in SEO makes it easier optimize content to be indexed by search engines for improving
the visibility of the website in organic, unpaid search engine listings. You can create
keyword-based URLs, manage multiple landing pages, administer editorial metatags, and
create optimized content that is highly valued by Google.
Mass data editing Using a list view, you can mass edit data and content.
Content re-use Content components can be shared and re-used across multiple pages.
Synchronization
The hybris WCMS Module enables you to synchronize a complete website, a single WCMS
item or do a one-directional update of a catalog version according to another. A
synchronizing operation copies specified content from a source catalog version to a target
catalog version, for example a staged to an on-line catalog version. The items referenced by
the target catalog versions are overwritten to match the items referenced by the source
catalog version. The WCMS cockpit also allows you to do a multi-target synchronization in
which one source item can be synchronized with several targets at the same time. The
synchronization rules can be previously defined in the hybris Management Console (hMC).
Mobile Module
Link various channels
The hybris Mobile Module strengthens the link between various channels like physical stores
and the web. Your customers will be able to start their shopping process using their mobile
device and finish it online using the online shop or call center. The hybris Mobile Module is
fully integrated with the hybris platform. This means that all eCommerce and mCommerce
processes are running on the same stack and product content for all channels including
Mobile can be made available from hybris PCM. This ensures consistency between the
online, offline, print and mobile channels.
Creation of mobile optimized websites
hybris provides websites specifically created for mobile devices. With the hybris Mobile
Module, you can create generic websites for iPhone, Blackberry and other mobile devices.
Providing mobile-specific streamlined sites makes sure that mobile users can access
content and work with sites that are as pleasant on a mobile device as on a traditional
computer. A full store function set is available (including. browse product, product detail,
basket, place order). It also supports search & navigation functionality.
iOS SDK for creating unique mobile apps
hybris offers a fully integrated iOS SDK that allows developers to quickly create a native
iPhone or iPad application without requiring deep knowledge of the hybris platform. Native
applications are seamlessly integrated into the hybris eCommerce logic and can take
advantage of mobile device capabilities such as accessing contact details, GPS, camera
features, and others. Mobile apps can support a range of activities including browsing
product catalogs, displaying stock levels, searching for products, adding products to a
shopping cart, and placing an order online, all while delivering an excellent user experience.
The hybris iOS SDK gives organizations total freedom in designing a unique app that really
stands out and provides their customers with extra value.
Integration of customized mobile apps
Rather than using a mobile browser application written for a specific platform, hybris uses
open Webservices API that enables integration of customized mobile applications for all
kinds of mobile devices that are in use.
Mobile barcodes
Mobile barcodes enable a smooth cross-channel shopping experience. They allowa
customers to point, click and purchase an item. You can use barcodes to transfer your
customers between offline, print, online and mobile channels and to send them cross-
channel vouchers for online and in-store.
Integration with hybris Print Module
The hybris Mobile Module is fully integrated with the hybris Print Module. This enables you
to link your offline campaigns with the mobile and the online campaigns by providing a
barcode in a print catalog which leads to an online product detail page with more information
about the product and shop details where the customer can purchase. You will be able to
generate barcodes for products, categories and promotions.
Mobile search and navigation
hybris Mobile search and navigation functionality enables customers to search via a term,
product and much more. They are also able to refine results by category, catalog, country,
size, gender, etc.. To improve the site navigation, you can show top-level categories on the
mobile site and expand these in the second level of navigation.
Mobile payment
With hybris out-of-the-box mobile shopping cart functionality, customers are able to use
registered checkout, chose shipping and payment methods (i.e. invoice, credit card, PayPal,
TwitPay, etc.), read checkout details, reuse credit card details and get checkout order
confirmation.
Web Content Management (WCMS) integration
Using the hybris WCMS Module, you can manage the complexity of the mobile site easily.
You can maintain, extend and keep mobile sites current in an intuitive graphical way. All
publications, regardless of content type or channel, can be coordinated efficiently by using a
single interface without involving developers.
Mobile personalization
hybris Mobile personalization features such as product recommendations, landing page
recommendations and targeted promotions enables you to deliver accurate information and
targeted content that can be reached by your customers with only few clicks.
Store locator functionality
In the mobile environment, the GPS data is used to calculate the store location. This
functionality enables you to provide your customers with directions and information about
the store as well as sending information and content specifically tailored to the potential
customer.
SMS services
hybris offers the possibility to execute a one-way or two-way SMS campaign. In a one-way
scenario, an action is triggered on or by the hybris platform. In order to set up a two-way
SMS campaign, users are able to manually select types of triggers and types of actions and
provide their configurations. hybris allows users to define a shortcode telephone number (i.e.
55555) and a keyword (i.e. Mobile). Users can then define which action will be taken, when
a customer sends a SMS with the keyword to the predefined number. It is also possible to
let customers sign up to a SMS newsletter.
Customer service integration
hybris makes it easy to integrate customer service with the mobile channel. When a
customer calls from his mobile phone a customer service agent has immediate access to
mobile shopping baskets and mobile orders. This enables customer service agents to
quickly get the information needed to identify and resolve issues right away.
Print Module
Management of content, media and product data
hybris Print Module enables you to manage content, media and product data on a single
platform. It also enables flexible management of relevant data such as product information,
photos and graphics, layout templates and meta information. The required product data,
content and media data are either already available in hybris or can be imported from third-
party systems.
Rights management for catalogs, categories and products
User rights management in publications enables the separation of responsibilities during
catalog creation process, making sure that certain people work only on a certain publication,
page or chapter. The administrator usually has a full access to everything and can set two
kinds of permissions for the users: read and write.
Parallel creation of multiple languages All documents can be generated in multiple languages efficiently.
Comet 3.3 support
The hybris Print Module integrates and fully supports the latest Comet plugin version
(Release 3.3) for the local InDesign client and InDesign Server.
Print Cockpit
Integrated planning of print collaterals
Using hybris Print Cockpit, you will be able to plan the pages, templates and page types of
print collateral visually. Via grids, you can easily plan and create layouts of the pages
automatically. Dynamic and fixed grid allows pages to be arranged in any way. Users are
able to manage their own layout templates in hybris and can edit and adapt the tables
required for the design using the integrated table editor. In addition, the existing publications
can be re-used as patterns.
Customized and intuitive GUI
Publication planning, checking and analysis sub processes are united and synchronized via
a single user interface. Flexible configurable workflows facilitate close collaboration between
publication planners, product managers and designers, so that efficient merchandising can
be combined with perfect design.
Flexible definition of layout templates
Layout templates with support for complex tables determine the design of the final
document. Using the integrated grid planning features, these templates can be flexibly
defined before placing the product content using either a fully automated or manual drag &
drop process. Layout creation is fully DTP-integrated.
Various display formats supported
hybris supports an array of display formats including tables that extend over several pages
and the combination of visible content such as images and placeholders that can be inserted
dynamically at runtime.
Automatic creation of complex tables
hybris offers a table editor which enables you to create and configure tables easily with the
desired formatting using the convenient preview feature. Tables can be saved and reused
without need to re-create them from scratch each time. You can assign a table type to a
product category which automatically creates a table with defined attributes or versions for
each product placed in the document. Product managers can present desired products in a
selected table structure on the whiteboard, add instructions and pass on the result to the
production department or designers, so that they are then able to produce the final page or
the print-ready layout according to the accompanying instructions.
Easy black plate change
hybris enables easy black plate change through existing frames and pre-planned spaces.
The table content can be localized and versions in multiple languages can be generated
without needing to re-create the tables structure and format.
Staging of catalog/marketing material versions
Using a staging function allows the document to be created and reviewed in its entirety
before being released.
Publication preview
Once layout templates have been allocated, tables can be created and configured easily
with the desired formatting using the convenient preview feature. Planning and real page
preview functionality is also available as well as a breadcrumb in page preview to see
structural location of a page and single or double page preview.
Intuitive navigation tree to access publication
The navigation tree allows the user to access publications and publications content fast and
easily and gives an overview over the structure of a publication. Working with the navigation
tree is very intuitive and allows the user to restructure publications and to add new chapters
and pages. Easy editing of elements can be achieved by double clicking in the navigation
tree.
Mobile barcode integration for Print
This integration provides the capability to deliver barcodes for products that can be used in
all advertising media that has been planned with the hybris Print Module. Just choose a
layout template with integrated barcode asset, print it out (i.e. as product bill board), take a
photo with your smartphone and you will be directed to a mobile shop page that will display
more details of the product.
Workflow management
The hybris Print Cockpit includes improved workflow management that fosters efficient
teamwork and handles processes more efficiently through standardization and automation.
Tasks, actions, and relevant users can be defined to map even complex processes. User-
triggered workflows can be easily created through drag and drop and comments can be
added to every step in the workflow.
Comment functionality
hybris enables users to share information with other users or user groups through
comments. Users can post comments on multiple items at once, attach planning documents,
and define filter options for comments. Comments can be previewed before they are
published. Bi-directional synchronization of comments with InDesign keep them up-to-date
and comments can be moved easily via drag & drop.
Collections
The hybris Print Cockpit enables efficient publication planning and teamwork by assigning
collections (i.e. a set of pages, pictures, etc.) to departments or team members. Collections
can be shared with other users or user groups and you can flexibly define viewing and
editing rights.
Page management
The hybris Print Cockpit makes page planning simple by allowing users to work with single
pages, double pages or page sequences. It is also possible to assign independent grids for
left and right pages.
Web-to-Print Module
Automatic creation of PDF documents
Using hybris Web-to-Print functionality, you can create PDF documents such as quotation
forms, order lists, catalogs, flyers, price lists, product guides, etc.. Easily you can transform
complex structured data into the PDF format. You can edit the data in MS Word. Standard
technologies such as XML and XSL Formatting Objects for the data conversion are
supported. Using predefined templates you will be able to create documents on the fly.
Template creation
The user can easily create a layout design by using drag & drop functionality.The graphical
user interface is intuitive, an advanced mode supports users with X-Path and XML
knowledge. Various templates can be used within a one document. International symbols
and measuring units are being supported.
Print Plugins
Adobe InDesign Server Plugin
hybris Adobe InDesign Server Plugin ensures fully automatic page generation with
subsequent manual revision.
Adobe InDesign Plugin DB Sync.
hybris InDesign Plugin DB Sync. enables bidirectional updating between database and
InDesign. Support for the correction workflow is available.
Adobe InDesign Plugin Full Use
hybris InDesign Plugin Full Use provides all the classic database publishing functions for
automated and/or fully automatic generation of InDesign documents.
Adobe InDesign Plugin Script Developer
hybris Adobe InDesign Plugin Script Developer gives you the opportunity to create your own
scripts.
Customer Service Module
Widget-based framework
The hybris Customer Service Module is a widget-based framework that enables you to
customize and extend it based on your specific business requirements.
Highly responsive UI
hybris offers true omni-channel integration and the Customer Service Module is specifically
designed with the call center environment in mind. A single, highly responsive UI improves
efficiency by enabling customer service agents (CSAs) to process more transactions per
hour or day. Easy access to key functionality enables CSAs to quickly get the information
needed to identify and resolve issues.
Omni-channel integration
hybris Customer Service Module is fully integrated with the Commerce Application which
enables CSAs to access the same information that the customers see at the online store.
Order composition and order management
CSAs can use the Customer Service Module to search for products, create new orders,
modify previously placed orders, complete partial orders, take payments, cancel orders
(complete or partial), authorize returns, and refund payments. They can manage and track
orders placed via different channels such as phone, email or fax.
Customer cart access
During a phone call, a customer can provide the code received on the cart page by clicking
on the button when the issue occurs. This enables the CSA to connect immediately with
customers cart and resolve the issue. Once the issue has been resolved, the CSA can then
pass the cart back to the customer or take payment over the phone.
Order management reporting

A dashboard-style interface enables reporting on key order criteria. You will be able to track
orders placed, dispatched, returned, and cancelled over a specified period. You can also
evaluate refunds vs. replacements in the form of a bar chart showing totals and percent
breakdowns and you can analyze shipping methods and payment methods grouped by

































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carrier.
Customer management

The hybris Customer Service Module enables your CSAs to search for customers, create
customer profiles, and view customer details. CSAs can also create, modify, and manage
customer profile information such as addresses, credit cards and contact preferences.
Self-service

Customer can use the Self-Service area to track their orders, create inquiries, view status of
inquiries, request returns/refunds, and change/cancel orders.
Connect to phone devices
The system identifies the customers phone number and directs the CSA to the appropriate
customer detail page.
Chat Chat integration is possible.
Ticket Management
The Ticket Management extension to the Customer Service Module enables Customer
Service Agents to capture, manage and resolve customer service issues. All ticket related
activity from creation through to prioritization and escalation is logged in a comprehensive
audit of customer and CSA interaction. The application provides a flexible management view
and outbound email functionality (including file attachments). Specific features include:
Creation, editing, viewing, assignment and closing of tickets, automatic emails for changes
on ticket status, adding attachments to tickets and locating tickets using ticket search.
Handling of multiple stores
The multiple stores functionality enables users to switch between different stores where a
CSA can answer a call in several brand personas.