Puma : Whiskey

Target Audience
The audience I will be trying to reach specifically is the age group of 25-40 year olds as they
will automatically form a connect with the brand name Puma given the sporty nature of the
brand. Another advantage could be the general party going nature of people in this age group.
The older audience will find it hard to connect with Puma Whiskey as they would rather
prefer other more premium brands given their age.

Brand Ambassador
I would like to have Usain Bolt as my brand ambassador for the product due to 2 reasons.
1. He is currently the global brand ambassador of Puma.
2. Being an athlete, he will portray the image of a supremely fit person even after
consumption of whiskey which will be good for the brand itself.
Tagline
Puma Whiskey- Unleash the party animal in you