BRAND HALO

Marketing and psychology are closely related. If psychology is the

systematic study of human behavior, then marketing is the
systematic study of human behavior in the marketplace.

Good-looking people, for example, tend to be perceived as more
intelligent, more successful and more popular. Thats the halo
effect in psychology. The halo effect also works in marketing.
Example :- What key product is behind the phenomenal
success of Apple Computer is the iPod.
-Apples net profit margin increased from 3.3 percent to 9.6
percent, an astonishing jump.

-Apples computer and related businesses were up 27
percent in 2005 over the previous year.

-And, according to industry reports, Apple increased its share
of the personal computer market from 3 to 4 percent. Thats
the halo effect in marketing.