Public Service Announcement Rubric

CATEGORY 4
20/16
3
15/11
2
10/6
1
5/0
Brainstorming - Solutions

20 Points
Students identify
more than 3
reasonable,
insightful
solutions/strategies
to encourage
change.
Students identify at
least 2 reasonable,
insightful
solutions/strategies
to encourage
change.
Students identify at
least 1 reasonable,
insightful
solutions/strategies
to encourage
change.
Students identify no
reasonable, insightful
solutions/strategies to
encourage change.

Research/Statistical Data

20 Points
Students include
more than 3
rhetorical devices
to support their
campaign.
Students include at
least 3 rhetorical
devices to support
their campaign.
Students include at
least 2 rhetorical
devices to support
their campaign.
Students include fewer
than 2 rhetorical
devices to support their
campaign.
Sources Quality

20 Points
Students include 4
or more scholarly
sources.
Students include
4/3 sources, but
some are of
questionable
quality.
Students include 3
sources, but some
are of questionable
quality.
Students have less
than 3 scholarly
sources.
Campaign/Product

20 Points
Students create an
original, accurate
and interesting
product that more
than adequately
addresses the
issue.
Students create an
accurate product
that adequately
addresses the
issue.
Students create an
accurate product but
it does not
adequately address
the issue.
The product is not
accurate.

Message

20 Points
The message is
clear, to the point
and "speaks" to
target audience.
The message is to
the point but does
not clearly "speak"
to the target
audience.
There is a message
but it does not
address a specific
audience or the
correct audience
The message is
missing or
inappropriate.

Production

20 Points
Masterful use of
technology and
titles, transitions,
effects, editing and
narration to
enhance the final
product.
Adequate use of
technology
occurred
Minimal technology
was used to enhance
the final product.
No evidence of
technology to enhance
the final product..