Marketing Management

Faisal Ahmad Jafri

Syed Sohaib Hassan
For the current operating period (2012-2014),
Telenor has streamlined customer centricity, and
the perception to be the most preferred brand.

Taking advantage of its mega marketing
campaign, it must highlight its differentiated
services and increase customer base.

superior voice quality, faster mobile internet and
an emotional connect that should make feel
Telenor Pakistan as the most socially concerned
brand for Pakistanis.
PRODUCT
Telecom Services
Talk Shawk
Djuice
Persona
Financial Services
Easy Paisa
PRICE
Location Based Charging
Fixed line rent of Rs 1500
and then further billing is
charged based at a rate of
Re 1 /min
Easypaisa services depend
upon the amount of
transaction conducted
PLACE
Aggressive franchising
Online SIM Issuance
PROMOTION
ATL campaigns e.g.
advertisements, and also
BTL campaigns
social media websites
SMS services
Activities to be implemented

People responsible for implementation

Time and Location of Implementation

Revenue and No of SIMs Sold

Effective Churn Rate

Costs/Expenses

Customer feedback

Competitions major activities