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“FOSTIIMA Business School, New Delhi”

OUTDOOR ADVERTISEMEN T

Presented To: Submitted By:


Mr. Rohan Ubriani Atul Jain
Mamta Chhetry
OBJECTIVE


To define the features and benefits of
the Advertisements.


To describe the Impact of
Advertisement.
ADVERTISEMENT
 Advertising is a form of communication used to influence
individuals to purchase products or services or support political
candidates or ideas. Frequently it communicates a message that
includes the name of the product or service and how that product
or service could potentially benefit the consumer. Advertising
often attempts to persuade potential customers to purchase or to
consume a particular brand of product or service.

TYPES OF ADVERTISEMENT
There are various types of advertising which are mentioned below:

Print Advertising: Newspapers, Magazines, Brochures, Fliers


Broadcast advertising:
 Television, Radio and the Internet
Outdoor Advertising: Billboards, Kiosks, Tradeshows and Events

Covert Advertising:
 Advertising in Movies
Public Service Advertising:
 Advertising for Social Cause
OUTDOOR
ADVERTISEMENT

 Outdoor advertising includes various types of promotional


displays, from highway billboards to transit posters and arena
placement, all geared towards communicating a message to the
public. The message might be to buy a product, take a trip, vote
for a politician, or give to a charity. It might even be a public
service announcement.

TYPES
OF
OUTDOOR ADVERTISEMENTS
1. SIGNS
2. POSTERS
3. HOARDINGS & BILLBOARDS
4. IN-STORE MEDIA
5. BALLONS
6. ADVERTISING AT AIRPORTS
7. MOBILE BILLBOARDS
FACTS & FIGURES
Outdoor Advertising Statistics

Source: American Trucking Association, 2007


FACTS & FIGURES

Outdoor Advertising Association of America, Inc.

In 2008, advertisers spent $6.99 billion on Outdoor Advertising.


BENEFITS OF OUTDOOR
ADVERTISEMENTS
 Reaches More Viewers
 Cost Efficiency
 Proximity to Purchase Locations

 Scope for Creativity


 Reach Specific Target Customers
 Captive Audience

 Constant Exposure
 Longevity
 Enhances the Effectiveness of Other Media
DISADVANTAGES OF
OUTDOOR ADVERTISEMENTS
 Outdoor advertising is a glance medium. At best, it only draws
2-3 seconds of a reader's time.
 Messages must be brief to fit in that 2-3 second time frame.
Ninety-five percent of the time, either the message or the
audience is in motion.
 The nature of the way you have to buy outdoor advertising
(usually a three month commitment) is not conducive to a
very short, week-long campaign.
CREATIVE ADZ

?
Company Name: Schwartz Media

Shave Cutter - unique result achieved even on the grass


field.
CREATIVE ADZ

?
Company Name: X cingular

Telecommunication - You would never want to miss any incoming


call.
CREATIVE ADZ

?
Company Name: Bengamin Moore Paints

Paint advertisement - the color as real as the


sky.
CREATIVE ADZ

?
Company Name: Formula Tooth care by Ogilvy & Mather

…apparently strong enough to rip panels off steel.


CREATIVE ADZ

Company Name:

?
Olay

Olay anti-
ageing
Q U E S T IO N S & A N S W E R S
S E S S IO N