Product Utility Activity

Objective: Students will be able to understand Product Utility through the

creation of a product.
Procedure:
Using your imagination you are to create a product that has value to the
consumers in the market place. emember this is a representation !a
prototype " not the actual product. #on$t get hung up on details%
Use your imagination%
Presentation:
&n your presentation you must answer the following 'uestions:
(. )hat is the product the prototype represents*
+. )hat economic resources would you need to make the real
product* !,orm Utility " economic resources to a product-
.. )ho would you sell the product to* !One of the /conomic
0uestions-
1. )here would you sell the product* !Place Utility-
2. )hen would your product be sold in the market place* !3ime
Utility-
4. )hat outlets would you use to inform potential customers about
your product* !&nformation Utility-
5. )hat benefits would the customer get when they used your
product*
Grading Rubric
Product Utility Activity
Partners________________________and________________________________
Product____________________________________________________________
MAXIMUM EXCELLENT G! A"ERAGE PR NT PRE#ENT
1
PNT# $%
RATING
&' PINT#
P##I$LE
() PINT#
P##I$LE
(' PINT#
P##I$LE
) PINT#
P##I$L
E
IN PR*ECT
' PNT#
RGANI+ATIN
,
IN,RMATIN
CREATI"IT%
,
PR!UCT
PRE#ENTATIN
ALL
-UE#TIN#
AN#.ERE!
TIME N
TA#/ IN
CLA##
TTAL
PR*ECT
PINT#

16 20 POINTS EXCELLENT - GOOD KNOWLEDGE OF INFORMATION, WELL
PRESENTED,
COLORFUL, CREATIVELY PRESENTED, NO SPELLING,
PUNCTUATION, GRAMMAR OR CAPITALIZATION
ERRORS
EXCELLENT ILLUSTRATIONS
11 15 POINTS GOOD KNOWLEDGE OF INFORMATION IS GOOD, PRESENTATION
IS
GOOD UT NOT AS CREATIVE AS IT COULD E, SOME
SPELLING,
PUNCTUATION, GRAMMAR, OR CAPITALIZATION ERRORS,
GOOD
ILLUSTRATIONS
6 - 10 POINTS AVERAGE KNOWLEDGE IS PRESENT UT INCOMPLETE IN ITS
DEFINITIONS, NOT CREATIVE, SOME COLOR, A LARGE
NUMER
OF SPELLING, PUNCTUATION, GRAMMAR, OR
CAPITALIZATION
ERRORS, AVERAGE ILLUSTRATIONS
1 - 5 POINTS POOR KNOWLEDGE IS INCOMPLETE, LITTLE CREATIVITY, NO REAL
COLOR
IMPACT, ILLUSTRATIONS NOT COMPATILE WIT!
INFORMATION,
LARGE NUMERS OF GRAMMAR, SPELLING, PUCNTUATION,
AND
CAPITALIZATION ERRORS
0 POINTS INCOMPLETE PRO"ECT IS MISSING ELEMENTS
2