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The cola industry has phenomenal possibilities for rocketing profit growth
means extinguished the coca. Cola have a status symbol to it..., generated by
Total soft drink segment is growing at the rate of 10% per year still if
serving in rock bottom, less than even our neighbors Pakistan and
1992 the plant was established for is deducted then the bottle are taken out of
the soft water the sugar syrup at the same time. Carbon dioxide is passed in
batch number and Time. After crowing the bottle, the bottle comes again at
Coke is a households name and is the lips of every one. In present time every
person know the name of coca cola since India is one of biggest market and
sultry summer from march the end of October and huge population has
immensely helped in the sales the sales of coke in India and its making it
more economical.
Last years, the market share of Coca Cola was not specific. In this year
company’s top management adopted new policy and increased the rate of all
brands of coke. By this decision top management determined the rate of 300
ml / 10Rs. And the brand of 200 ml determines the rate of this brand 7Rs. By
which medium size family and lower level family can be taken the enjoy of
present time coke is captured approximate 60% market share in cold Dinks
line. Now coke has defeated all the soft drinks company. According to
service and according to advertising coke has appropriate position.It has now
• Product
• Price
• Place
• Promotion
PRODUCT
flavors given in the table. Product strategy of the Coca-Cola is to promote all
the brands available in all the brands packs and to introduce the product in
new flavors and. even new product. Regarding this Kinley soda is
COCA-COLA:
"Sprite Boy" as inspiration for its name. This elf with silver
drink in the U.S., and the world's most popular lemon-lime soft drink.
FANTA:
The name was then revived in 1955 in Naples, Italy, when it was used for the
"Fanta" orange drink we know today. It is now the trademark name for a line of
DIET COKE:
LIMCA:
MAAZA :
THUMPS UP :
In 1993, The Coca-Cola Company acquired this brand, which was originally
introduced in 1977. Its strong and fizzy taste makes it unique carbonated Indian
Cola.
KINLEY WATER:
SUNFILL:
Product Range:
Flavour Ingredients Pack Product Company
Cola Cola Flavour 200Ml. Coke, Coca-Coal
sugar 500Ml.
1.5 Litre
Sugar 500Ml.
1.5 Litre
Treated water+
Sugar 500Ml.
1.5 Litre
+ Sugar 500Ml.
PRICE
Regarding the Pricing Policy we are not able to have the information
regarding the cost of the product and prices in the other origin but we have
ON 200ML:
ON 250 ML:
The price of the bottle is Rs.10 and this bottle is available for MAZZA only.
ON 300ML:
ON 600ML:
The prices of the bottle available in the market is Rs.22 and it can be for soft
ON 1lt. Pack:
The prices of this pack available in the market is Rs.35 , MAAZA is of
ON 2lt. Pack:
The prices of this pack available in the market are Rs.55 and MAAZA is of
Rs.70.
10% discount have been given in the big retail outlets only in case of 1lt.
and 2lt. pack. Regarding the allowances which are not fixed and can be
PLACE
covering whole India these zones are: - Northern zone, Eastern zone,
Western zone, Southern zone and Andhra Pradesh zone. These zones are
divided in to various, plants, which govern the area assigned to them. The
areas are the various distribution centers called distributors and C&F agents.
Then comes the retailers/customer for the company's product, they receive
goods from distributors and C&F agents. Finally consumer is there, having
the product from the customer's shops or delivered to their home, it is more
clearly visible through this chart. The Coca-Cola Company, which gave its
reach to the mouth of billions of people all around the world having a wide
distribution, network. In India, the pace and speed at which Coca-Cola has
In India, there are over 5 million retail outlets dispersed all over the
country. The retailing industry provides employment to over 18mn people. 1 out
to developed countries, unit average size of a retail outlet in India is very small.
relatively undeveloped. There are no large super market chains/ shopping malls.
have been fairly popular, Department Stores and Food Stores are slowly gaining
- Grocery stores
- Food stores
- Cold chains
The relative share of grocers dropped from over 50% in the early 90's to 35% in
the late 90's. Chemist outlets on the other hand, have been expanding their
product range to include high margin FMCG products from shampoos to ketchup.
Grocers 34.7%
Cosmetic stores 4.0%
Chemist 6.3%
Food Stores 6.6%
General Stores 14.4%
Pan – stores 17.0%
Others 17.0%
Grocers 55.6%
Cosmetic stores 13.5%
Chemist 3.3%
Others 27.6%
DISTRIBUTION :
Manufacturer – Retailers
PROMOTION
This part of the marketing is playing a very vital and important role in the
advertising budget of both the companies coca cola and Pepsi, one can easily
Top line promotion includes the promotion designed and done by the
company's corporate office of Gurgaon and the office of Bombay TV ads, design
of banners, and other POS done by the company simultaneously all around India
with no Difference in designs etc. fall in this category. Below the line promotion
includes the promotion schemes, publicity material, POS display done by the
company from zonal, plant, sales manager and area sales manager level. . At the
sales manager and area sales manager level the promotion done exclusively for
Advertising aims at providing information about the product arouse demand for
the product and emphasize on superior features of the advertised product over
advertising efficacy.
Promotions are of two types viz. pull promotions where consumers are
There are several forms of promotion such as distributing free samples, discount
coupons, gift offers for consumers and target based incentives and display
schemes etc for retailers. Marketers also sponsor charity programmes, sports etc
SALES PROMTION
dynamically control and synchronize the flow of materiel through the distribution
pipelines, including retrograde and lateral distribution. The last part of the
materiel in any direction through the pipelines provides an economy of effort that
It consists with:
• Advanced Forecasting
• Advanced Pricing
• Advanced Stock Valuation
• Agreement Management
• Bulk Stock Valuation
• Enterprise Facility
• Planning Inventory Management
CONCLUSION
the, segment of the product because each segment is affected by different sets of
factor which hamper or enhance sales. Each segment had its own Pros & Cons.
So we have to understand the various segment of soft drink industry that which
flavor is existing more in the market, Such as Thums-up strong brand of coke
which is more popular in young generation. I also observe about fate dealer, sub
dealer, monopoly counter & its marketing strategy. dealer is influence wrong
direction to the market. They are supply product at high margin with low
scheme.As we know till now since ill soft drink industry the concept of brand
some steps to be to have a good report with the retailers why supply them