Marketing meeting action minutes; physique

Date; 28 august
Venue: room 13, head office, Grasse.
Present: Pierre Martin (chief executive) Carla Fernandez (global marketing manager), Anne
Dumont (marketing assistant)
Name/action Plan or strategy by
COUNTRIES France, Spain, Portugal, UK, Italy,
China, Australia, U.S.A., Mexico,
Brasil.
Carla Fernandez
NAME Physique doesnt need another
name because it is already known
as Physique and changing the
name could not be a good idea.
Pierre Martin
AGE GROUP The range should continue
between 30-40 years because they
are the people that consume more
lotion.
Anne Dumont
PREMIUM FREGANCE OR MASS
FRAGRANCE
Its convenient to make it a mass
fragrance, because more people
could have access to it and they
will be able to buy it.
Carla Fernandez
NEW CONTAINER It could have another color such as
grey, with a glossy appearance, in a
small bottle and its easier to
handle with a spray top.
Anne Dumont
PRICE Now that it is going to became
more famous it could arise its price
because of international
recognition.
Carla Fernandez
DISTRIBUTION Its a good idea to expand the
market not only in exclusive
outlets, because more people
could be able to get it.
Pierre Martin
PROMOTION We could get a famous artist in
every country, an artist originally
of the country, so people could
identify with them because of the
cultures.
Carla Fernandez
NEW SLOGAN Slogan: make her get physique Anne Dumont
MANUFACTURE We could manufacture it In the
countries that the labor is cheaper
such a Taiwan.
Chief executive