KELSEY SUTHERLAND

E-Mail: klsutherland222@gmail.com Phone: (708) 269-8221

Experience
ID Public Relations Talent Intern (Los Angeles, CA) May 2014 August 2014
Covered for a publicists assistant by creating clients event and travel schedules, confirming hair/makeup/styling holds, and
handling emails and phone calls
Serviced press coverage, wrote bios, and created press kits, quote sheets, status reports, and press breaks for client teams
Collaborated with the intern class to develop and deliver a new business presentation to the management team and company that
was then circulated and implemented throughout the office
Assisted the creative communications department develop the name, concept, and branding for a new client as well as strategized with
the Chief Creative Officer in crafting and positioning the Netflix Dont Fall Behind 2014 Fall TV Guides verbiage, design, and layout
Roger Eberts Film Festival Public Relations Director (Champaign, IL) October 2013 Present
Initiated a 6-month strategic PR plan for the 2014 festival to expand its online presence, raise national awareness, and encourage festival
pass and ticket sales which maintained a more consistent sales spread than in previous years
Composed press releases to build interest and audiences, successfully pitching to over 500 national media outlets with story placements
in Variety, IndieWire, Chicago Sun-Times, USA Today, among others
Maintained continued relationships with valued media, handling all press inquires regarding the festival, publicity related calendars,
archives, and lists
Talent handled VIP guests during the festival (April 2014)

Mavrick Artists Agency Intern (Los Angeles, CA) June 2013 August 2013
Negotiated contract provisions during initial and renewal contract signings
Managed relationships with clientele, casting directors, production studios, and representative teams via telephone, email, and in-person
communications
Entered and updated auditions, callbacks, and bookings into proprietary database, LAcasting, and Breakdown Services
Scheduled appointments, coordinated day-to-day materials (proofs, submissions, etc.), and rolled a high volume of phone calls
Chicago Sun-Times: SPLASH Events Intern (Chicago, IL) December 2012 January 2013
Arranged 40 media agreements between outside events and SPLASH to earn SPLASH sole print media sponsorship
Organized SPLASHs 2013 Master Calendar of Events and assembled the 2013 Media Kit, outlining SPLASHs circulation,
readership, contents, calendar and ad specs
Doubled SPLASHs Facebook page followers from 1,500 to 3,000 and assisted with An Evening with the Chicago Bulls event
Collaborated with the assistant editor to write the year-end cover issue focusing on Scottie Pippen (retired Chicago Bulls player)

Vince Camuto - Campus Manager (Champaign, IL) July 2012 -- June 2013
Acted as lead brand representative that developed the fashion-oriented Vince Camuto brand on Illinois campus
Helped launch and drive traffic to the Vince Camuto on Campus Facebook page from zero to over 16,000 likes by producing
weekly content of photo collages and videos
Executed live tactics, digital sweepstakes, and digital contests by developing marketing plans and completing promotional visits

Education

University of Illinois at Urbana-Champaign August 2011 December 2014
B.S. in Advertising, Certificate of Public Relations, and Minor in Communication GPA: 3.89/4.00

The Illinois Chapter of Public Relations Student Society of America
President (Champaign, IL) May 2013 August 2014
Led the Universitys sole PR organization to further develop the program, overseeing chapter operations for the 100+ members
Corresponded with executive board members to plan bi-monthly meetings, workshops, events, and annual Chicago Networking Trip
Secretary August 2012 May 2013
Co-founded the University of Illinois chapter of PRSSA to further enhance the current PR program
Developed and distributed weekly newsletters and assembled meeting minutes for the 100+ member organization

Delta Gamma Fraternity (Womens) Iota
Vice President Programming (Champaign, IL) November 2012 -- January 2014
Served as one of eight Head Officers of the Sorority and a guiding leader of the 200+ member organization
Acted as Event Chairwoman structuring the semesters Master Calendar of events, coordinated and hosted Sisterhood Events and
Chapter meetings, and monitored the Electronic Operations of the Chapter, including tracking Officers completed tasks
Director of Senior Programming November 2011 - November 2012

Honors

Deans List (Fall 2011, Spring 2012, Spring 2013, Fall 2013, Spring 2014), James Scholar (January 2012 Present), National
Society of Collegiate Scholars (January 2012 Present)