The target audience for my music video is the age group of 16 to 21
year olds of both genders. The reason why I think the music fits into this age group is because at this time, your life everything is changing and life begins to become different. The music also represents this as it is a change in genre, also its known as alternative and this age group is all about finding something different and new.
Case study: This is Kerry Lewis, she is 17 years old and is attending Cirencester College and doing the subjects textiles, fine art, world development and geography her hobbies include slack-lining and reading, she also likes to search for alternative bands that fit her taste such as white lies and George Ezra. This is a perfect example of our target audience as she hits every box that we would look for in an audience as she is going through changes in her life and searches for alternative music in the industry.