Beruflich Dokumente
Kultur Dokumente
Section 4.16
Dealer Applications
Contents:
4.16 Introduction
4.16.1 Overview -- Core and Sub-core
Elements for Dealer Applications
4.16.2 The Nissan Brand Symbol
and Wordmark
4.16.3 Incorrect Use of the Brand Symbol
4.16.4 Incorrect Use of the Wordmark
4.16.5 Nissan Branding and Dealer Branding
4.16.6 Nissan Colors and Red Accent Line
4.16.6a Nissan Colors -- Use and Misuse
4.16.7 Nissan Typography
4.16.8 Modular System
4.16.9 Stationery -- Letterhead
4.16.10 Stationery -- Business Cards
4.16.11 Stationery -- Envelopes
4.16.12 Stationery -- Forms
4.16.13 Nissan Brand with Model Lines --
Overview
4.16.13a Nissan Brand with Model Lines --
Model Linkage/Approved Lock-ups
4.16.14 Dealer Tagline Usage
4.16.14a Dealer Advertising
4.16.14b Advertising Words and Phrases
4.16.14c Dealer Advertising -- Radio and
Broadcast
4.16.15 Retail Signage and Facilities
4.16.16 Dealer Uniforms
4.16.17 Vehicles
4.16.18 Websites
4.16.19 Trademark Policy
Nissan in North America Dealer Applications Introduction 4.16
Core Elements for Dealer Applications In order to help Nissan dealers leverage the
growing strength of the Nissan Brand, there
Nissan Brand Symbol Wordmark (also known as Alternative Wordmark) are “core” and “sub-core” elements of the
Nissan Visual Identity System that should
be used across as many applications as
possible. These are:
Sub-core Elements
Supplementing the core elements are the
following:
Sub-core Elements – Nissan Typography -- featuring the Nissan
AG family of typefaces, customized
Brand Typography Modular Grid System Official Photography specifically for Nissan use
– Modular Grid System -- a flexible grid
abcdefghijklmno system that provides guidance for the size
ABCDEFGHIJKLM and placement of all visual elements in a
1234567890 !?&,. layout
– Official Nissan Photography -- an expansive
abcdefghijklmnopqrst library of color and black and white
ABCDEFGHIJKLMNOP photography of the Nissan model line is
1234567890 !?&,. available on www.nissanartwork.com
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXY
1234567890 !?&,.
The Nissan Brand Symbol
Nissan in North America Dealer Applications and Wordmark 4.16.2
The Nissan Brand Symbol Acceptable Background Colors for the Nissan Brand Symbol The Nissan Brand Symbol
The Nissan Brand Symbol is the most important
of the core elements. It is the “face” of the Nissan
X White Black PMS Silver 8420 brand, and plays a central role in all applications
of the Visual Identity System.
White
PMS
Cool Grey 4
PMS
Cool Grey 8
PMS
Cool Grey 11
PMS
Silver 8420
Please note: Preferred color for the Wordmark is Acceptable: The Wordmark may be
reversed out of a Nissan Red
Nissan Red on a white background. background only if strategic
objectives would be served.
Nissan in North America Dealer Applications Incorrect Use of the Brand Symbol 4.16.3
DO NOT rotate the DO NOT distort the DO NOT create an DO NOT apply special
Brand Symbol. Brand Symbol in any way. outline version of the effects to the Brand
Brand Symbol. Symbol.
DO NOT alter the color DO NOT alter the color DO NOT place the DO NOT place the
of the Brand Symbol. of the NISSAN letters. Brand Symbol within Brand Symbol within
a holding shape. a holding shape.
SUR
E
N
NAM
AME
DO NOT crop or cut off DO NOT create a repeat DO NOT fill in the Brand DO NOT use the Brand
any part of the Brand (wallpaper) pattern using Symbol with a color other Symbol to create other
Symbol. the Brand Symbol. than the background. logos
Do not alter the Brand
Symbol in any way. Do not
alter the Brand Symbol in
any way. Do not alter the
Brand Symbol in any way.
Do not alter the Brand
Symbol in any way. Do not
alter the Brand Symbol in
DO NOT place the DO NOT place the Brand DO NOT place the Brand DO NOT place the
Brand Symbol on a Red Symbol over places Symbol on a visually Brand Symbol over text
background. where the background distracting background. or patterns.
color changes.
DO NOT combine the DO NOT combine the DO NOT combine the DO NOT combine the
Brand Symbol with the Brand Symbol and the Brand Symbol and the Brand Symbol with a
Wordmark. Corporate Wordmark. Japanese Wordmark. vehicle logo (see
exceptions for Xterra
and Z only on page
4.16.14a).
DO NOT create a
watermark version of the
Brand Symbol.
Nissan in North America Dealer Applications Incorrect Use of the Wordmark 4.16.4
DO NOT display the DO NOT add a drop DO NOT alter or re-set DO NOT distort the
Wordmark in an shadow to the Wordmark. the NISSAN lettering. Wordmark in any way.
unauthorized color.
DO NOT rotate the DO NOT create a DO NOT create an DO NOT create a vertical
Wordmark. watermark version of the outline version of the (stacked) version of the
Wordmark. Wordmark. Wordmark.
DO NOT create a repeat DO NOT place the DO NOT place the DO NOT place the
(wallpaper) pattern using Wordmark within a Wordmark on a visually Wordmark over text
the Wordmark. holding shape that may distracting background. or patterns.
be interpreted as part of
the logo.
Anytown
DO NOT use background DO NOT combine the DO NOT combine the DO NOT create lock-ups
colors that are not in the Brand Symbol with the Wordmark with a vehicle other than that specified
approved Nissan Color Wordmark. logo (see exceptions for in the Standards.
Palette. Only apparel and Xterra and Z only on
merchandise applications page 4.16.14a).
may use non-Nissan
colors for backgrounds.
Nissan in North America Dealer Applications Nissan Branding and Dealer Branding 4.16.5
Nissan in North America Brand Architecture The diagram to the left illustrates, within the
Nissan Brand Architecture, the relationship
between Dealers and the Nissan brand. The
Dealer’s name is linked to the Nissan brand as
shown in the illustration to the left. It is crucial
that the linkage between the Nissan brand and
the Dealer name be applied in a consistent
Dealerships Dealerships
way.
Acceptable Uses
Use Nissan Brand Symbol or Wordmark, with
the Dealer’s name set in Nissan AG, Verdana
center
ANYTOWN 2X 2X center 2X 2X
or similar font (e.g. Arial).
– Creates synergy across all Nissan and
Dealer identity applications
– Simple and easy to manage
– Inherent flexibility in the system
Dealer name using Nissan AG with Brand Symbol. Dealer name using Dealer Logo Type with Brand Symbol.
Use the Nissan Brand Symbol or Wordmark,
with the Dealer’s own logotype and/or color.
– Dealers can retain some individuality
– Simple and easy to manage
X ANYTOWN X X X
– Inherent flexibility in the system
Dealer name using Nissan AG with Wordmark. Dealer name using Dealer Logo Type with Wordmark.
center center
2X 2X
1.5X 1.5X
ANYTOWN 2X 2X
Brand Symbol with Dealer name using Nissan AG. Brand Symbol with Dealer name using Dealer Logo Type.
center center
ANYTOWN X
X
X
X X
Dealer name using Nissan AG with Wordmark. Dealer name using Dealer Logo Type with Wordmark.
ANYTOWN 2X
1.5X
2X
1.5X
2X 2X
Dealer name using Nissan AG with Brand Symbol. Dealer name using Dealer Logo Type with Brand Symbol.
2X 2X
of ANYTOWN 2X 2X
Brand Symbol with Dealer name using Nissan AG. Brand Symbol with Dealer name using Dealer Logo Type.
X of ANYTOWN X X X
Wordmark with Dealer name using Nissan AG. Wordmark with Dealer name using Dealer Logo Type.
2X 2X
1.5X 1.5X
of ANYTOWN 2X 2X
Brand Symbol with Dealer name using Nissan AG. Brand Symbol with Dealer name using Dealer Logo Type
center center
X X
X X
of ANYTOWN X X
Wordmark with Dealer name using Nissan AG. Wordmark with Dealer name using Dealer Logo Type.
Acceptable Colors
Use Nissan AG, Verdana or similar font (e.g.
Arial) in any of the approved colors except blue.
The approved colors are:
X ANYTOWN X NISSAN X X NISSAN - PMS 200 Red
- White
- PMS Cool Grey 4
- PMS Cool Grey 8
Dealer name and “NISSAN” using Nissan AG in gray. Dealer name using Dealer Logo Type and “NISSAN” - PMS Cool Grey 11
using Nissan AG in black. - Black
- PMS Silver 8420
For additional infomation, see 4.16.2.
Dealer name and “NISSAN” using Verdana. Dealer name using Dealer Logo Type and “NISSAN”
using Verdana.
Acceptable Spacing
If both the Wordmark and Brand Symbol are
used, there must be sufficient space between
the Wordmark and Brand Symbol.
X ANYTOWN X Length of “NISSAN”
Dealer name using Nissan AG with Wordmark and Brand Symbol. Uses sufficient space between Wordmark and
Unacceptable Uses
Nissan and Dealer Branding - UNACCEPTABLE USES Do not use insufficient space between
Wordmark and Brand Symbol. Do not use
Dealer Logo Type or any unacceptable font or
color for “NISSAN”.
X ANYTOWN X 2X
Not sufficient space between Wordmark and Brand Symbol. Cannot use Dealer Logo Type for “NISSAN”.
Cannot use unacceptable color. Cannot use unacceptable font for “NISSAN”.
Nissan Color Palette for off-line (Print) applications The Nissan Color Palette consists of a
Primary Color primary color (Nissan Red) and a secondary
color palette.
Nissan Red
PANTONE®: 200
Nissan Red
CMYK Coated: C5 M100 Y80 K15
NVR-01 The primary color is Nissan Red, a color
CMYK Uncoated: C0 M100 Y80 K15
symbolic of Nissan’s brand power. Red is
Secondary Color Palette used as the preferred display color for the
Wordmark and as an accent color.
White Black
PANTONE®*: (not applicable) PANTONE®*: Black Use of Nissan Red should be limited to
CMYK Coated: C0 M0 Y0 K0 CMYK Coated: C0 M0 Y0 K100 achieve maximum effectiveness.
NVW-01 CMYK Uncoated: C0 M0 Y0 K0 NVB-01 CMYK Uncoated: C0 M0 Y0 K100
Secondary Color Palette
Light Gray Medium Gray The secondary colors shown here play an
PANTONE®*: Cool Gray 4 PANTONE®*: Cool Gray 8 important role in the Nissan Visual Identity
CMYK Coated: C0 M0 Y0 K25 CMYK Coated: C0 M0 Y0 K50 System, as background colors, as display
NVG-01 CMYK Uncoated: C0 M0 Y0 K25 NVG-02 CMYK Uncoated: C0 M0 Y0 K50 colors for the Wordmark (except Blue), and
across all application items. Consistent use of
Dark Gray Silver these colors will help in building a distinctive
PANTONE®*: Cool Gray 11 PANTONE®*: 8420 Nissan Brand Identity.
CMYK Coated: C0 M0 Y0 K75 CMYK Coated: (not applicable)
NVG-03 CMYK Uncoated: C0 M0 Y0 K65 NVS-01 CMYK Uncoated: (not applicable)
Red Accent Line System
The colors shown on this page are not intended to match
Blue The Red Accent Line System provides an
PANTONE® color standards.
PANTONE®*: 2747 effective means to apply Nissan Red as a
* Pantone, Inc.’s check-standard trademark for color visual accent on Nissan applications. The Red
CMYK Coated: C100 M85 Y0 K5 reproduction materials.
NVL-01 CMYK Uncoated: C100 M80 Y0 K10 accent line may be used to highlight important
Please note: PANTONE® colors have been selected as the information, key sales messages, or branded
closest CMYK equivalent breakdowns.
areas.
Nissan Color Palette for on-line (Digital) applications Whenever practical, base the thickness of the
accent line on the thickness of the “I” (in the
Primary Color “NISSAN” lettering) within the Brand Symbol
or Wordmark. Use the preferred thicknesses
Nissan Red shown to the left and avoid using thicknesses
RGB: R199 G20 B68 that exceed 1.5 “I.”
HEX #C71444
Secondary Color Palette Please note: Red accent lines used within a
comprehensive set of materials (i.e. stationery)
White Gray 1 should maintain a consistent thickness
RGB: R255 G255 B255 RGB: R235 G235 B235 throughout the set.
HEX #FFFFFF HEX #EBEBEB
Position the Red accent lines with relation to
Gray 2 Gray 3 the module grid lines, keeping in mind the
RGB: R208 G208 B208 RGB: R189 G189 B189 following:
HEX #D0D0D0 HEX #BDBDBD – Red accent lines should be situated
to highlight an important element within
Gray 4 Gray 5 the layout
RGB: R153 G153 B153 RGB: R102 G102 B102 – Align the Red accent lines with other
HEX #999999 HEX #666666 graphic elements (i.e., branding, typography,
image, etc.) for a visually integrated layout
Black Blue
RGB: R0 G0 B0 RGB: R19 G0 B106 Red accent lines should always appear in
HEX #000000 HEX #13006A Nissan Red, and never in any other color.
I = the thickness of
the “I” in “NISSAN”
I = the thickness of
the “I” in “NISSAN”
Preferred Thicknesses:
1.5 “I”
1 “I”
.5 “I”
.25 “I”
Nissan Colors --
Nissan in North America Dealer Applications Use and Misuse 4.16.6a
Applying the Nissan Color Palette Using the Nissan Color Palette
Incorporate the Nissan Colors into Dealer
communications materials whenever possible,
“Quotes and
keeping in mind the following:
accolades go here”. – Nissan Red should be used as a display
color for the Wordmark, and to highlight
important information, key sales messages,
or branding areas
– Less is more! You will achieve greater
impact by using the Nissan Red sparingly
HEADLINE WOULD GO HERE – The Nissan Grays, Nissan Silver, black, and
white should be used across all applications
as display colors for the Wordmark, within
duotones, and for typography, backgrounds,
and graphic devices
– Nissan Blue, a heritage color, should be
used only when functional considerations
require a color for clarity, definition, or
indexing (i.e., charts or diagrams)
Anytown Nissan
0.0%
accolades go here”. accolades go here”.
FINANCING
0.0%
DOWN
Anytown Anytown Anytown
These first two ads use too much Red, creating a visually cluttered and confusing ad. The third demonstrates the
misuse of Nissan Blue -- use only when a color is necessary for clarity when creating charts, diagrams, and the like.
These examples show again how Nissan Red is misused as the main color rather than as an accent. The yellow star burst is
not recommended. Please note: Exhibits above are schematic
and intended for illustrative purposes only.
Nissan in North America Dealer Applications Nissan Typography 4.16.7
Roman Bold
abcdefghijklmnopqrst abcdefghijklmnopqrst
ABCDEFGHIJKLMNOP ABCDEFGHIJKLMNOP
1234567890 !?&,. 1234567890 !?&,.
Italic Bold Italic
abcdefghijklmnopqrst abcdefghijklmnopqrst
ABCDEFGHIJKLMNO ABCDEFGHIJKLMNOP
1234567890 !?&,. 1234567890 !?&,.
Nissan in North America Dealer Applications Modular Systems 4.16.8
Module System
5 by 7 Module Structure: This flexible grid system provides guidance for
5 7
the size and placement of all visual elements
in a given layout, including Nissan branding,
headlines, text, and images. Each grid,
composed of modules in a five by seven
5 configuration, can be customized to
7 accommodate a wide variety of formats
1 1.5 2
and applications.
1
1.5
The Module System features a readily
Horizontal Format 2
ANYTOWN
SHIFT_ SHIFT_
Do not use more than three Brand Symbols. Do not place the Brand Symbol in other than
the approved positions.
Nissan in North America Dealer Applications Stationery -- Letterhead 4.16.9
actual size The Nissan Red accent line is only one of the
core brand elements, and therefore should not
13 75 be used as the only link to the Nissan Visual
5 Identity System.
15
NAME SURNAME Name Surname Nissan
The preferred letterhead examples
12345 Main Street,
Anytown, USA 90000
Phone: 000.000.0000 should be followed whenever possible.
Fax: 000.000.0000
namesurnamenissan-usa.com
13 75
5
15
ANYTOWN Anytown Nissan
12345 Main Street,
Anytown, USA 90000
Phone: 000.000.0000
Fax: 000.000.0000
anytownnissan-usa.com
Acceptable Letterhead
13 60 15
20
Joe Sample General Manager
Anytown Nissan
12345 Main Street,
Anytown, USA 90000
Phone: 000.000.0000
Fax: 000.000.0000
namesurnamenissan-usa.com
13 75
20
Anytown Nissan
12345 Main Street,
Anytown, USA 90000
Phone: 000.000.0000
Fax: 000.000.0000
namesurnamenissan-usa.com
Address Text:
8pt Nissan AG Light,
10pt leading,
3pt linespace between
addresses and telephone
2X
X X
2X ANYTOWN
Joe Sample Joe Sample
General Manager General Manager
12345 Main Street, Anytown, USA 90000 12345 Main Street, Anytown, USA 90000
Phone: 000.000.0000 Fax: 000.000.0000 Phone: 000.000.0000 Fax: 000.000.0000
namesurnamenissan-usa.com namesurnamenissan-usa. com
2X
Acceptable Preferred
centerline centerline
X
ANYTOWN
X
12345 Main Street, Anytown, USA 90000 12345 Main Street, Anytown, USA 90000
Phone: 000.000.0000 Fax: 000.000.0000 Phone: 000.000.0000 Fax: 000.000.0000
namesurnamenissan-usa.com namesurnamenissan-usa. com
0.5 X
Acceptable Preferred
X X X X
X
X ANYTOWN
Acceptable Preferred
12345 Main Street, Anytown, USA 90000 12345 Main Street, Anytown, USA 90000
Phone: 000.000.0000 Fax: 000.000.0000 Phone: 000.000.0000 Fax: 000.000.0000
namesurnamenissan-usa.com namesurnamenissan-usa.com
Acceptable Preferred
11 18
11 34.589
5
11 Maximum length
20 NAME SURNAME
Anytown Nissan
12345 Main Street,
Anytown, USA 90000
11
11 34.589
11 Maximum length
20
Anytown Nissan
12345 Main Street,
Anytown, USA 90000
11 18
11 34.589
11 Maximum length
20
Anytown Nissan
12345 Main Street,
Anytown, USA 90000
Preferred Nissan Forms (not actual size) Nissan Dealers will use a variety of diverse
forms. The schematic illustrations to the left
Form title would go in this space
On two lines if needed
Name Surname Nissan
12345 Main Street, provide guidance for creating new forms and
retrofitting existing forms with a consistent
Anytown, USA 90000
Phone: 000.000.0000
Fax: 000.000.0000
MODEL MODEL YEAR R.O. NUMBER masthead and overall appearance. This new
VEHICLE IDENTIFICATION NUMBER R.O. DATE standardized look for Nissan forms is intended
INSTRUCTIONS: to achieve the following:
IF ITEM IS NORMAL. CHECK IF ITEM NEEDS ATTENTION. UPON COMPLETION OF SERVICE REQUIRED, PLACE AND X IN AND INITIAL.
– Consistency of branding
– Clarity of information
– Ease of use (always design with the
Blue lines indicate
end-user in mind)
module system grid lines NAME SURNAME
Name Surname Nissan
12345 Main Street,
INSTRUCTIONS:
IF ITEM IS NORMAL. CHECK IF ITEM NEEDS ATTENTION. UPON COMPLETION OF SERVICE REQUIRED, PLACE AND X IN AND INITIAL.
R.O. DATE
VEHICLE IDENTIFICATION NUMBER
INSTRUCTIONS:
R.O. DATE
VEHICLE IDENTIFICATION NUMBER
INSTRUCTIONS:
Approved Brand/Model Lock-up (may use Nissan Brand Symbol or Wordmark) Historically, the model brands have taken
priority over the Nissan brand. Marketing
materials reflected this priority with model
logos and/or model names that were visually
dominant relative to the Nissan brand (either
Brand Symbol or Wordmark).
03 NISSAN Z 03 NISSAN Z
ANYTOWN ANYTOWN
Brand Symbol centered in white panel takes priority; Brand Symbol centered in white panel takes priority;
“Nissan” and “Z” shown in Nissan AG in “Nissan” and “Z” shown in Nissan AG in same
same style, size, and color. style and size, with “Nissan” in the dominant color.
Nissan Brand with Model Lines --
Nissan in North America Dealer Applications Model Linkage/Approved Lockups 4.16.13a
Brand/Model Linkage
Establishing Brand/Model Linkage
The examples to the left illustrate
compliant and non-compliant print ads.
Hometown Nissan Hometown Nissan Hometown Nissan All models in an ad must have
Let Us Make You Look Good! Let Us Make You Look Good! Let Us Make You Look Good! brand/model linkage. The minimum
2003 2003 2003
requirement is that one model must
Nissan Frontier Nissan Frontier Frontier 4x4 have linkage with the brand.
$24,000 MSRP $24,000 MSRP $24,000 MSRP
8 Colors in Stock! 8 Colors in Stock! 8 Colors in Stock! When linking the model with the brand, at
2003 minimum, the letter “N” in “Nissan” and the
Z Z first letter in all model names and trim levels
Nissan Z $32,000 MSRP $32,000 MSRP
$32,000 MSRP 8 to choose from! 8 to choose from!
must be capitalized (e.g., Nissan Titan King
8 to choose from! Cab, Nissan Altima 2.5 S, Nissan Murano SL).
Hometown Nissan Hometown Nissan Hometown Nissan
1 blk west of 297 1 blk west of 297 1 blk west of 297
2897 W. Loop W. 2897 W. Loop W. 2897 W. Loop W.
Hometown, USA Hometown, USA Hometown, USA
Vehicle Sales 9a-10p Vehicle Sales 9a-10p Vehicle Sales 9a-10p
Parts & Service 6a-60 Parts & Service 6a-60 Parts & Service 6a-60
Primary Model Line Lockups with Brand Symbol (Horizontal and Vertical)
centerline
X
MAXIMA X X
Model Lockups
1.5 X
X MAXIMA The diagrams to the left illustrate approved
lockups using the Nissan Brand Symbol and
Wordmark with model names.
X = the height of the “N” in “NISSAN” Typography is Nissan AG Medium Extended
For optimal brand/model linkage, the primary
model lockups should be used. Model names
should be locked up using Nissan AG
Examples Medium Extended, in all caps, equal to the
height of the “N” in the Brand Symbol (e.g.,
ALTIMA FRONTIER MAXIMA, ALTIMA, FRONTIER).
1.5 X
Y MAXIMA
X = the height of the “N” in “NISSAN”
Y = the height of the horizontal bar
within the Brand Symbol
Examples
ALTIMA FRONTIER
ALTIMA FRONTIER
centerline
X
X
X X MAXIMA
Examples
Anytown Makes
Please note: Dealers may also use acceptable the Difference! Option 1- Using SHIFT_:
Dealer lock-ups as shown in 4.16.6 – Dealers are encouraged to use SHIFT_ as
their tagline to leverage the equity of
national advertising
Tagline Application Examples
– Dealers without their own tagline may use
SHIFT_
2 – Complement words must not be used
ANYTOWN Anytown Makes – Approved Brand Symbol and SHIFT_
ANYTOWN the Difference!
artwork can be downloaded from
1
nissanartwork.com
1
SHIFT_ 2
Option 1: Example of Dealer ad using SHIFT_ Option 2: Example of Dealer ad using Dealer
tagline with Brand Symbol only (no SHIFT_)
ANYTOWN
ANYTOWN
SHIFT_standards
“Quotes and
accolades go here”.
“Quotes and Do not lockup Dealer brand with tagline
accolades go here”. Anytown Makes
ANYTOWN the Difference!
SHIFT_standards
Shift into Anytown HEADLINE WOULD GO HERE
Do not use two taglines
ANYTOWN
SHIFT_ SHIFT_
SHIFT_anytown
Do not use SHIFT_ in headlines or body copy Do not place the tagline with the Brand Symbol
Lockup in other than approved placement.
Do not create complement words
Nissan in North America Dealer Applications Dealer Advertising 4.16.14a
ANYTOWN NISSAN
HEADLINE GOES HERE
NISSAN XTERRA
This is where the copy will go it will be
replaced WITH REAL COPY later WORLD
ANYTOWN
Broadcast
The following broadcast guidelines are
standards developed for national advertising,
and should be followed for any localized
dealer broadcast ads.
Registration Symbol
There is no registration symbol (®) needed in
broadcast materials. The same Brand Symbol
ANYTOWN NISSAN and tagline lock-up is used in broadcast as in
print.
Make and Model
Make and model identification can be placed
over picture preceding the final Brand Symbol.
Safe Areas
Use the 4:3 ratio with square pixels and place
the Brand Symbol and text on screen (see
examples to the left). It is important to keep
Broadcast Billboard -- Frame Before SHIFT_ necessary text and artwork out of the safe
areas.
– The action safe area is a 5% border in
from all sides
– The title safe area is 10% from each edge
Radio
Ending a radio spot:
Dealers will have flexibility with radio; however,
every spot should end with a consistent
Anytown Nissan message stated in one of the following
ways:
a) Nissan
b) Nissan, model name
c) Nissan, model name, “SHIFT_”
d) Nissan, “SHIFT_”
e) Dealer name, dealer tagline
Anytown Makes
ANYTOWN the Difference!
AnytownNissan.com
Acceptable Color and Style Options Preferred Color and Style Options It is strongly recommended that Dealers
leverage the Nissan Visual Identity for their
apparel.
Anytown Anytown
Anytown
Anytown
When embroidering the Red Wordmark or
Red accent line, use Madeira thread #1147
as the closest match for Nissan Red.
Anytown
Anytown
Polo Shirts using Dealer colors with Nissan Wordmark, Nissan Gray and Black Polo Shirts with Dealer
and Dealer Name Name and Wordmark
Anytown
Coveralls using Dealer colors with Nissan Nissan Gray Coveralls and Trousers with
Wordmark, and Dealer Name Nissan Wordmark and Dealer Name
Anytown
Name Surname
Nissan in North America Dealer Applications Websites 4.16.18
Examples of Pages from the Nissan Website Standards The Nissan Dealer Website Standards were
developed to help create a consistent brand
message between off-line and on-line media
to further strengthen the Nissan brand and
growing market share. The Dealer Website
Standards are a combination of basic
functional and technical requirements as well
as key components of the recently developed
Nissan Brand and Visual Identity Standards.
Please go to www.nissanguidelines.com to
access the guidelines.
Nissan North America Dealer Application Trademark Policy 4.16.19