Company 17 Report:

2014


Contents
1. Team members
2. Mission statement
3. Executive summary
4. Finance Report
5. SWOT
6. Product Information
7. Conclusion
8. Ref list












Person

Job
Mr Jon Newberry Mentor
Harry Parker Store Manager
Andrew Lloyd Operations Manager
Josh Wilson Financial Manager
Johnson Jin Marketing Manager
Team Members











Mission Statement
Our highly passionate team of experts at Mind-Tech
aim to sell and create high end and innovative
technology that our customers beyond ordinary
experience in entertainment, education and
convenience, all with the environmental and a bright
future in sight.



Claire Griffin Time keeper
Sarah Brand Financial Manager
Hannah Pritchard Marketing Manager
Millie Allsopp Marketing Manager























Executive Summary

This report was created to identify and show the hard
work that the people at Mind Tech have put into
Australian business Week. Mind Tech has worked
intensively in areas of the simulation but also in
supporting the community. Each quarter we increased
our donation to the community, which reflects the
caring community that we endeavoured to create at
Mind Tech. All members of the group have gained
valuable skills and amazing insight into the world of
business and what qualities are required to run a
successful corporate industry.

During business week each member had a specific
job/role that they needed to preform in order for the
ABW to run smoothly for our group. We had people
working on the company report, making the website
and running the simulation simultaneously this
allowed us a less stressful ABW. The Store Manager
maintained a presence in all areas of the team, which
gave a good understanding of where the team stands in
all aspects. Everyone had an input in what we did in the
simulation and in the end made the decisions in the
simulation

In the first quarter our team was successful in making a
profit with $1million dollars, which put our team at
Mind-Tech in first place. This was largely due to the
80% clearance sale we had on category 1. The
clearance sale enabled our team to sell product that are
of higher quality in category 2 & 3. The second quarter
gave us a rounded profit of $3 million, which was
successful. The 3
rd
quarter saw a huge rise in sales with
a profit of $8 million. This was largely due to the sales
of higher end products. 4
th
quarter we double our profit
going from $8 million to $16 million. Next quarter we
had a rise to $29 million however we started having
stock leftover in the quarter we had 407 category 3 left
. 6
th
quarter we got a rise to $58 million but we had a
lot of stock left at 8501 units of category 3 left this
shows that our strategy was failing and then in quarter
7 we had $83 million but we had a massive 14534
unites of category 3 stock left. However the mistakes
that we made were we kept our strategy the same
throughout the game this lead to little change in our
business plan we also did not change our pricing very
much which meant that other groups could take
advantage of this. Overall our company did not do
badly but we did not adapt to the change in companies
and did not change our strategy very much which lead
to our profits stagnating.











Financial Report

Quarter Decision 1

Bought a medium store.
We had 80% clearance on category 1.
High staff level training.
Low-level staff
5000 dollars in community support

Results

Highest point index achieved- 28.25

Sold stock:
Category 1- 904
Category 2- 4790
Category 3- 1098

Closing Balance: 3,258,591

Market share of 4% achieved- up from 3%
Return on equity went down to 66%



Quarter Decision 2

Bought a medium store.
We had no clearance sales.
Continued high staff level training with low level staff.
More money spent in advertising: 75 000 in Quarter 2
compared to 35 000 in quarter 1
Term Deposit of $5 000 000 with 4% interest
Case Study: You have been operating your retail
business for some time, but lately there has been a
downturn in business.

Although sales were strong when you first opened, now
customers seem to have lost interest in coming to you
to shop.



Results
We achieved the highest point index of 28.72

Sold Stock:
Category 1: 0 (bought 0)
Category 2: 2549
Category 3: 2972

Closing Balance: 8,467,866

Market Share: 7% achieved up from 4%
Return on equity went down to 62%


Quarter Decision 3

No store bought
We had no clearance sales.
15000 in community support

Results

Index achieved: 27.43. Highest was 30.08.

Sold Stock:
Category 1: 0 (0 bought)
Category 2: 3399 ( bought 3400)
Category 3: 4694 (bought 4251)

Closing balance: 16478754

Market Share went down to 6%
Return on equity went down to 49%








Quarter Decision 4

Bought medium store
No clearance sales were implemented to exploit the
amount of profit
We made a consecutive decision to not sell category 1
within our stores to maximise the amount of profit
accumulated.

Results:

Performance index dropped marginally to 27.22, which
is not a significant change to the previous quarter.
After taxation we made a profit of 13 006 785
After the fourth quarter we have a closing balance of 29
485 538

Sold Stock
Category 1: 0
Category 2: 7654
Category 3: 6894








Quarter Decision 5

No more stores bought. Reached maximum stores.
No clearance sales were implemented.
No Category 1 sold.

Results

Performance index increased to 28.73.
After taxation we made a profit of 28 845 007.
After the 5
th
quarter we made a closing balance of 58
330 545.

Sold Stock:
Category 1: 0
Category 2: 29 714
Category 3: 17 231

Market share: 7% up from 4% last quarter.
Return on equity went up to 49% from 44% last
quarter.



Quarter Decision 6

Performance index decreased to 25.57
After taxation we made 24 936 859
A rise in the closing balance with 83 267 405

Sold Stock
Category 1: 0
Category 2: 33325
Category 3: 15655



Quarter Decision 7

Performance index decreased to 24.20.
After taxation we made 23 643 719.
The closing balance increased to 106 911 123.

Sold Stock:
Category 1: 0
Category 2: 27 132
Category 3: 17 717






Quarter Decision 8

Performance index was not specified
After taxation we made 10308014
The closing balance was 117219137

Sold Stock:
Category 1: 0
Category 2: 27099
Category 3:12526






Product Information:

In modern 21
st
century lives, convenience is key to
accessing the global market. We as humans need to
easily access technology without the complexities and
struggles. At Mind-Tech, we strive to broaden the
product market and widen the diversity and target
market of our products. After hours of endless
questions and brainstorming we, as a team, have come
up with a product that theoretically talks to the larger
community. The Vespa sound speaker achieves all
these qualities and is the best innovation in technology
since the creation of the wheel. With Bluetooth
capabilities and set with completely wireless
connectivity, the Vespa is unquestionably a product
that can easily suit any household. Generation after
generation people have spoken of mind control as a
thing of the future. The future is now. The Vespa stereo
sound speaker has the ability to be controlled by ones
own brain and thoughts. Breakthroughs in scientific
technology have allowed us to create a product that
connects to the individual brain. Connected to the
Vespa is a Bluetooth band that can communicate
seamlessly with just a button. The band connects into
your nerves system and send and M.R.I. signal to your
brain, and synchs to your central cortex. This allows
the device to convert your alpha and beta brainwaves
into electrical signals.





SWOT

Strengths:
Stable cash flow
4 high end electronical
stores
Great Community
involvement
Good staff training
Good teamwork
Fair workplace
Weaknesses:
Our strategy started to fail
later game which led to
leftover stock
High end was competitive
Our strategy was stable
but did not have
exponential growth
Opportunities:
The opportunities that we
took were having a stable
growth so we could take
bigger risks
Threats:
Other companies lowering
their prices which in turn
lower our income

Our SWOT shows that we had a very stable cash flow,
which means that we had a good strategy to start off
with but it also shows that late game we started to keep
getting stock left over.

However our SWOT shows that we gave great
community support and had good teamwork and we
had highly trained staff in our stores but we started
slowing down during the later end of the game this is
probably due to other companies lowing their prices
which is shown in the SWOT showing how coemptive
the high end market is.

Conclusion
Overall our company strategy work very well getting us
an early lead in the game but it also did not get us
exponential growth in profits but it did lead to a very
stable cash flow but due to the nature of stability we
could not keep up with the other companies and our
growth slowed down and then later game our decisions
could not keep up with what the other companies were
doing this led to us have more stock left over and made
us fall behind.



















Ref List

ABW website (for facts and figures)
Mr Jon Newberry (for advice on pretty much
everything)
Apple website (for inspiration for our own website)