THE EFFECT OF PACKAGING ATTRIBUTES ON BUYING

BEHAVIOUR OF CONSUMERS-ALIGARH
(QUESTIONNAIRE)
Age-
(a) Below 20 years (b) 20-30 years
(c) 30-40 years (d) Above 40 years
Gender-
(a) Male (b) Female
Occ!"#$%n-
(a) Student (b) Housewie!"etired
(c) Businessman (d) Service
(e) #roessional!sel em$loyed
T%#"& '"($&)*+ $nc%(e (!er (%n#,)-
(a) Below %000 (b) %000-&'000
(c) &'000-24000 (d) Above 24000
-. /% )% !re'er !"c0ed '%%d !r%dc#+ #% &%%+e $#e(+ '%r #,e '%&&%1$ng
!r%dc# c"#eg%r$e+2
3.
4,) d% )% 5) !"c0ed '%%d '%r #,e '%&&%1$ng !r%dc# c"#eg%r$e+2



6. 4,"# 'e"#re+ d% )% &%%0 '%r (%+# $n !"c0"g$ng %' #,e '%&&%1$ng2
(T$c0 %n&) %ne 'e"#re '%r !r%dc#)
(uality
identiicati
-on

Saety

)conomical
)asy
to use


*onvenience

Stora+e

"euse
a) ,airy $roduct
b) *osmetics
c) Bevera+es
d) -oiletries
e) .rocery
) *oo/in+ oils
+) Medicines

A&1")+ O'#en S%(e#$(e+ R"re&) Ne7er
a) Fast ood
b) .rocery
c) *oo/in+ oils
d) Medicines
e) ,airy $roducts
) Healt0 drin/s
Be##er 8"&$#) H)g$ene Re&$"5&e Pr%dcer
a) .rocery
b) ,airy $roducts
c) Healt0 drin/s
d) *oo/in+ oils
e) -oiletries
) Bevera+es
9. 4,"# #)!e %' !"c0"g$ng d% )% !re'er (%+# '%r #,e '%&&%1$ng !r%dc# c"#eg%r$e+2
-etra $ac/ *ardboard
bo1
#oly$ac/s -in
bo1
.lass
bottles
#ouc0es
a) Fast ood
b) .roceries
c) *oo/in+ oils
d) ,airy $roducts
e) Bevera+es
) -oiletries
+) 2on-ve+ ood
items
:. 4,"# +$;e d% )% !re'er (%+# #% 5) '%r #,e '%&&%1$ng2 (Ind$c"#e %ne '%r e"c,)
Small Medium 3ar+e
a) .roceries
b) *oo/in+ oils
c) Bevera+es
d) -oiletries
e) *osmetics
) 4as0in+!cleanin+ items
<. 4,"# !"c0"g$ng ("#er$"& 1%&d )% !re'er '%r #,e g$7en !r%dc# c"#eg%r$e+2
(T$c0 %n&) %ne)
-etra
$ac/
Aluminium
oil
#ouc0
$a$er
5e+-
$arc0ment
Synt0etic Metallic
a) ,airy $roducts
b) Sauces
c) Healt0 drin/s
d) Fast ood
e) 2on-ve+ items
) Sot drin/s
=. 4,"# ("$n&) $nd$c"#e+ #,e 8"&$#) %' #,e !r%dc# %# %' #,e '%&&%1$ng (en#$%ned
$n #,e &"5e& %' #,e !r%dc#2

Best
indicator

.ood
indicator
Moderate #oor 5ery
$oor
a) Brand name
b) *om$any6s name
c) #ac/a+in+
d) #rice
e) ,esi+n 7 loo/
) #rinted inormation
on label
>. H%1 $(!%r#"n# $+ #,e !"c0"g$ng de+$gn '%r #,e '%&&%1$ng !r%dc#+2
Most im$ortant 8m$ortant 9ust :; 3ess im$ortant 2ot im$ortant at all
a) Bevera+es
b) ,airy $roduct
c) *osmetics
d) -oiletries
) Medicines
+) .roceries
?. 4,"# $n'%r("#$%n "5%# #,e '%%d )% 'ee& $+ e++en#$"& #% 5e "7"$&"5&e %n #,e &"5e&
%' $#2
5ery 0i+0 Hi+0 Avera+e 3ow 5ery low
a) #roduct!e1$iry date
b) #roducer6s address
c) 8n+redients
d) 8nstruction to use
e) #rice
) ,etails o $reservatives used
+) )ner+y!calories
0) 4ei+0t!content
i) (uality mar/
-@. 4,"# '"c#%r+ $n'&ence )% #,e (%+# #% 5) "n) 5r"nd %' #,e '%&&%1$ng !r%dc#
c"#eg%r$e+2
Brand name #rice (uality 5alue 5ariety
a) .roceries
b) ,airy $roduct
c) -oiletries
d) Medicines
e) *osmetics
) Bevera+es
--. Are )% 1$&&$ng #% !") "n eA#r" "(%n# '%r g%%d !"c0"g$ng2
(a) *ertainly
(b) #robably
(c) 2ot sure
(d) #robably not
(e) 2ever