michelleparkinson

12905 garland avenue ! garfield heights ! ohio ! 44125 ! 216.832.4305 ! mpparkinson@gmail.com

ABOUT ME Im a poet and a techie, a grammar nerd and a pop culture aficionado, a leader and a
collaborator. I love things like storytelling, continuous improvement, making people
smile, and spreadsheets full of juicy data. I wonder frequently and wander
purposefully, and Im excited to see what I can create for you.
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EXPERIENCE American Greetings ! Brooklyn, Ohio ! 2005-Present
New Product Concepts ! Senior Writer/Editor/Conceptor (previously Writer/Editor)
Write card copy, song lyrics, internal international communication, in-store signage,
and marketing copy for over 100 concept collections with unique creative points of
view ! Manage staff of three writer/editors ! Evaluate all copy written by editorial team
for voice, novelty, salability, and concept integration, providing coaching and clear,
constructive feedback ! Lead multiple cross-functional teams in requests for ideation,
exceeding creative goals by 50-100% ! Collaborate with designers, engineers, and
R&D to generate, refine, and develop new-to-the-world card and non-card concepts,
earning three patents ! Manage development and evolution Taylor Swift Greeting
Cards brand voice, including product, partner meetings, mobile app, and multi-media
marketing efforts ! Provide training and continual support through major systems
upgrade ! Pitch and present creative perspective to all functional areas and
organizational levels

Editorial Studios ! Editor (previously Associate Writer/Editor)
Edited over 2000 cards, tailoring content for specific retailer requests, consumer
demographics, and design initiatives, in voices ranging from highly sentimental to silly
for kids to quirky alternative humor ! Researched trends, sales data, and consumer
insights, and translated the data to actionable recommendations for writing and
editing staffs ! Managed multiple concurrent projects in roles ranging from team lead
to contributor to consultant

Pinnacle Marketing ! Bedford Heights, Ohio ! 2004-2005
Administrative Assistant
Proactively developed sales and marketing materials to promote most highly
profitable items, nearly doubling sales ! Improved inventory and pricing reporting,
leading to increased sales opportunities and customer satisfaction ! Reorganized
ordering, invoicing, payment, and inventory control to maximize process efficiency
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EDUCATION Baldwin-Wallace College ! Licensure in Secondary Education ! 2004
Area of Licensure: Language Arts

Ohio Wesleyan University ! Bachelor of Arts ! 2000
Majors: English (Creative Writing) and Humanities-Classics
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SKILLS Content Development ! Concept Development ! Concept Generation ! Innovation !
Creative Problem Solving ! Copywriting ! Copy Editing ! Creative Writing ! Brainstorm
Facilitation ! Creative Direction ! Storytelling ! Marketing Copy ! Content Strategy !
Publishing ! Content Management ! New Product Ideas ! Microsoft Office ! Project
Management ! Cross-functional Team Leadership ! Brand Development ! Presentation
! Collaboration ! Web Content ! Proofreading ! Process Improvement ! Trend Analysis
! Creative Strategy ! Coaching ! Freelance Management