Maratha Mandirs

Babasaheb Gawde Institute of Management

Studies

Subject : Distribution and Supply Chain Management

Topic : Channel Design and Management of Consumers


Name Roll No
Amy A-01
Saumil A-22
Arbaaz B-09
Satish B-20
Introduction
Channel design and management follows
a structured approach, using criteria which
evaluates optional channel structures
using which channel relationships are
considered

Factors while designing channel of
distribution
Types of Channels
Direct marketing Channel(or zero level)

Indirect Marketing Channel
One level channel
Two level channel
Three level channel
Four level channel
Objectives
Product availability
Meeting customer service requirements
Promotional effort
Market information
Cost effectiveness
Flexibility
Intensity of product
distribution

Intensive distribution

Selective distribution

Exclusive distribution
Factors in the selection of
distribution channels

Product consideration

Market consideration

Other consideration
Steps involved in designing channel system
Formulating the channel objectives
Identifying channel functions
Linking channel design to product characeristics
Evaluation of the distribution environment
Evaluation of competitors channel designs
Matching the channel design to company
resources
Evaluating the alternatives and selecting the
best
Management of consumers
Manufacturer
Consumer
Manufacturer
Retailer
Manufacturer Wholesaler Retailer Consumer
Manufacturer Wholesaler Jobber Retailer Consumer
Consumer