once a day 16 Billion photos shared on the instagram Has got applications for all platforms such as IOS of apple, Android, windows etc. Instagram uses cloud service EC2
To trade capital expense (CapEx) for variable expense (OpEx)
Lower variable prices than to built it up themselves (using AWS- Amazon Web Server) More customers More AWS usage More Infrastructure Economies of Scale Lower Infrastructural cost Reduced prices Ecosystem Global Footprint New features New services Infrastructure Innovation You dont need to guess capacity: Determining the capacity is upon the usage of the application by the customer, so in such cases there might be a vast difference between the Dream Capacity usage and the actual capacity usage, thereby, wasting adequate initial capacity and left with very little to use later on.
Cloud computing provides you the flexibility of altering the capacity as an when required. When required more one can scale up and vice versa
Dramatically increase speed and agility Increase innovation when experimentation is fast and low risk Stop spending money on undifferentiated heavy lifting:
Buying and installing new hardware Setting up and configuring new software Built new data centers Power Cooling Cabling Networking Racks Severs Storage labor
Go global in minutes Instagram uses AWS(Amazon Web Services)- An enterprise cloud-computing product to host its data and traffic
AWS powers businesses in 190 countries, provides services to Pinterest, Netflix, Heroku etc
AWS hosts apps, websites ,provides data backup and storage, and runs Instragrams enterprise IT
Provides Elastic Load balancing
But due to AWSs data Centre outages on various occasions Instagram has suffered temporary cut offs in the last couple of year eg:- Ashurn Hurricane in Virginia
Instagram doesnt have to deal with hardware operations (not a core competency in startups)
Does not have to pay large capital costs up front
Provides elasticity to scale up and down based on traffic
Implicit value of time savings by using services like ELB, Route 53, rather than creating, maintaining and operating in-house. ANY DOUBTS?????