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  • S4 Corporate Level Strategies

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    pravit08
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    The document discusses various corporate level expansion strategies including concentration, integration, diversification, internationalization, and cooperation. Concentration strategies focus on penetrating existing markets or developing new markets for current products. Integration strategies involve vertically or horizontally integrating a company's value chain. Diversification strategies can be concentric, related to a company's marketing or technology, or completely new industries. Internationalization strategies range from operating internationally to becoming a truly global company. Cooperation strategies involve mergers, acquisitions, joint ventures or strategic alliances.

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    The document discusses various corporate level expansion strategies including concentration, integration, diversification, internationalization, and cooperation. Concentration strategies focus on penetrating existing markets or developing new markets for current products. Integration strategies involve vertically or horizontally integrating a company's value chain. Diversification strategies can be concentric, related to a company's marketing or technology, or completely new industries. Internationalization strategies range from operating internationally to becoming a truly global company. Cooperation strategies involve mergers, acquisitions, joint ventures or strategic alliances.

    Copyright:

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    25 Ansichten11 Seiten

    S4 Corporate Level Strategies

    Hochgeladen von

    pravit08
    The document discusses various corporate level expansion strategies including concentration, integration, diversification, internationalization, and cooperation. Concentration strategies focus on penetrating existing markets or developing new markets for current products. Integration strategies involve vertically or horizontally integrating a company's value chain. Diversification strategies can be concentric, related to a company's marketing or technology, or completely new industries. Internationalization strategies range from operating internationally to becoming a truly global company. Cooperation strategies involve mergers, acquisitions, joint ventures or strategic alliances.

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    Markieren Sie unangemessene Inhalte
    von 11

    CORPORATE LEVEL

    STRATEGIES
    Strategic Management Module 2 Session
    4
    Expansion strategies
    Agenda
    Corporate level
    strategies
    Corporate
    level
    strategies
    Stability Retrenchment Expansion
    Expansion
    strategies
    Expansion
    Concentration
    Integration
    Diversification
    Internationalization
    Cooperation
    Digitalization


    Expansion Strategy
    Concentration
    Concentration
    Market
    penetration
    Market
    Development
    Product
    development







    Integration
    strategies
    Integration
    Vertical Horizontal







    Diversification
    strategies
    Diversification
    Concentric
    Marketing
    related
    Technology
    related
    Marketing and
    technology
    related
    Conglomerate







    International
    strategies
    Internationalization
    International Multi domestic Global Transnational







    Cooperation
    strategies
    Cooperation
    Mergers and
    acquisition
    Horizontal
    Vertical
    Concentric
    Conglomerate
    Joint venture
    Strategic
    alliance
    Pro-
    Competitive
    Non-
    Competitive
    Competitive
    Pre-
    Competitive







    THANK YOU

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