Expected Growth Rate 9.5% (CAGR) to reach $60 billion by 2017 Womens wear segment 38% market share Growth rate - 10% CAGR More than 10 million ladies will be added to working middle class by 2020 Potential Consumers 35 million by 2020. Surplus Income generated will directly become disposable and increase sales
Porterss five force model Industry Rivalry (Low) Threat of Substitutes (High) Bargaining power of buyers (High) Threat of New Entrants (high) Bargaining Power of Suppliers (High) SWOT ANALYSIS Opportunities
1. No one shop for womens formal (Indian & Western). 2. Increase the number of working women in India to 35 million by 2020. 3. No major organized player in the market. 4. Organized player market share is lowly 15%. Threats
1. Product is not technologically advanced and tangible part of the product can be imitated. 2. Threat of substitutes is high. 3. Internal & External competition is high 4. Fashion is evolving every day. Strengths
1. Parent company Aditya Birla group is a fortune 500 group with cash rich reserves. 2. Successful launches and the other brands are well known in the market. 3. Established suppliers and distribution network. More than 1000 exclusive & franchise stores and over 2000 premium multi brand outlets. 4. Winner of several prestigious awards throughout years. 5. Premium and International fashions is available. 6. Caters all types of clothing. Weakness
1. Sub Brands are similar thus they might not know the difference in each brands product offering. 2. Global penetration is limited as compared to international leading brands.