INDEX

1. INTRODUCTION
2. INTRODUCTION TO PLASTIC MONEY
3. GROWTH OF PLASTIC MONEY
4. HISTORY OF PLASTIC MONEY IN WORLD
5. HISTORY OF PLASTIC MONEY IN INDIA
6. FUTURE SCENARIO OF PLASTIC CARD
7. ADVANTAGES DISADVANTAGES
8. IMPACT OF PLASTIC MONEY ON PAPER MONEY
9. TYPES OF PLASTIC MONEY
10. MOST POPULAR CARDS IN INDIA - DEBIT CARDS AND CREDIT CARDS
11. SURVEY
12. CONCLUSION.











INTRODUCTION

Before 1950s to do transaction money paper currency was used. Paper currency is difficult to
carry from one place to another place and also it has less life, as it is made of paper. The
disadvantage to any fiat money that is money that does not have any substantial backing, is that it
relies on the government to maintain its value. In addition, it is susceptible to inflation that gold
backed money would not. Also, paper money is hard to track or recover if stolen where as a
credit card or debit card leaves a digital footprint.

INTRODUCTION TO PLASTIC MONEY
Plastic money or polymer money, made out of plastic, is a new and easier way of
paying for goods and services. Plastic money was introduced in the 1950s and is now an
essential form of ready money which reduces the risk of handling a huge amount of cash. It
includes debit cards, ATMs, smart cards, etc. Credit cards, variants of plastic money, are used as
substitutes for currency. This book on plastic money is divided into two sections titled Concepts
and Experiences. The former covers articles on the the emergence of plastic money, different
types of plastic cards and their growth in India and other related issues. An experience discusses
the experiences of banks like Standard Chartered, Citibank, which deal with plastic money and
their growth in the market.
A slang phrase for credit cards, especially when such cards used to make purchases. The
"plastic" portion of this term refers to the plastic construction of credit cards, as opposed to paper
and metal of currency. The "money" portion is an erroneous reference to credit cards as a form of
money, which they are not. Although credit cards do facilitate transactions, because they are a
liability rather than an asset, they are not money and not part of the economy's money supply.
Plastic money is the alternative to the cash or the standard 'money'. Plastic money is used to refer
to the credit cards or the debit cards that we use to make purchases in our everyday life. Plastic
money is much more convenient to carry around as you do not have to carry a huge some of
money with you. It is also much safer to carry it along or to travel with it as if it is stolen one can
consult the bank whose service you are using and get it blocked hence saving your money from
getting stolen or even lost. Nowadays even developing countries like India are encouraging the
use of this plastic money more than cash due to these reasons. Furthermore, these credit and
debit cards also have plastic used in their making and that is where the name 'plastic money' has
originated from.
The plastic note is same as paper but the only difference is that they are made of plastic. They are
more secured as compared to that of paper notes. In traveling and shopping people used to carry
huge cash which was much unsecured and also increasing crime rate. Then the cards were
introduced in the world to resolve the issue of carrying huge cash. These cards are known as
Plastic Money. The usage of plastic money (Cards) has increased in the mode of payment of
huge amount and time by time there are lots of different types of plastic money introduced which
enhanced the features of plastic money like we can use it anywhere in the world and etc. Now
the world is getting globalized so every card is accepted everywhere with the power of VISA
which interconnect the different countries.

GROWTH OF PLASTIC MONEY
Financial cards witnessed a robust growth in India in 2002-03. The number of cards in
circulation increased by almost 50 per cent. The growth in transaction value, at 95 per cent, was
even more spectacular. These results are attributable to the thriving economy which led to a large
increase in disposable income for mid- and high-level income groups in urban and metropolitan
areas. Consumers were not only more open to the possibility of owning a financial card, but were
also more than willing to use their cards to settle dues. The status symbol aspect of owning and
using cards, too, played its part in bringing about such robust growth over the space of a single
year. Debit cards, in particular, proved immensely popular. The number and transaction volumes
of all types of financial cards grew substantially between 2002 and 2003. But it was debit cards
that played the pivotal role. Consumers preferred debit cards because they were wary of winding
up spending more than they could afford. Another contributing factor was the quiet but
aggressive promotion campaign launched by key `producers' in this sector. The growth of credit
cards in number and transaction volumes in India was low compared to other countries in the
Asia-Pacific region. But there is definitely room for further growth. Debit cards, too, have yet to
realize their full potential. Among the factors that limited growth was the comparatively slow
rate of growth of ATMs in India. This is not the way most Indians perceive this issue, but cross-
country statistics very definitely bear out the position as stated in the Executive Summary of a
$1400-report on `Financial Cards in India'. It is, however, expected that this constraint to further
growth will ease up in the near future as the advent of ever-new technologies drives down the
costs of opening and operating terminals. In the meantime, the trend in India has been to greatly
enhance the networking of ATMs. Cards issued by one bank, are increasingly accepted by ATMs
owned and operated by other banks, on the payment of a small fee. This, incidentally, is true of
debit cards as well; not only of credit cards. A large number of cardholders, however, remain
unaware of this development. Debit cards issued by, say, HSBC, can be used at all `Visa
electron' enabled ATMs, including those belonging to Citibank and HDFC bank. HSBC debit
card drawls on HDFC Bank terminals cost only Rs 55. If, on the other hand, you merely wish to
check the balance in your account, you can do so for a mere Rs 15. Credit cards are often used
for `big ticket' spending in India, like dining at 5 star hotels, and purchasing (often reimbursable)
air tickets. Industry sources believe that in future credit cards are also likely to be used in a big
way for the payment of school fees, and hospitalization expenses. Projections for the 2003-2008
periods, the number of financial cards in circulation will register a compounded annual growth
rate of nearly 51 per cent. These estimate, however, seems conservative, representing as it does
only a 2 per cent increase over the growth between 2002 and 2003. Debit cards are expected to
continue to spearhead the growth of financial cards in terms of the number of cards. Though, for
a variety of reasons, this may not be the case in terms of transaction volumes.

DEFINITION
A slang phrase for credit cards, especially when such cards used to make purchases.
The "plastic" portion of this term refers to the plastic construction of credit cards, as opposed to
paper and metal of currency. The "money" portion is an erroneous reference to credit cards as a
form of money, which they are not. Although credit cards do facilitate transactions, because they
are a liability rather than an asset, they are not money and not part of the economy's money
supply.

HISTORY OF PLASTIC MONEY IN WORLD
The History of Polymer or plastic money is closely related to the 20th Century's fight against the
counterfeiting of paper money which has continued to grow all over the world at very alarming
rates.
Take some figures from the UK for example in1995 the Cooperative Retail Society reportedly
lost 11,925 to counterfeit currency, it was small change compared to the total cash turnover but
the alarming point to note is that this was 20% up from the previous years figures. Post Office
Counters Ltd lost 1.2 million in the 94/95 financial year. The NCIS ( National Criminal
Intelligence Service) keeps a record of all monies intercepted by the police and banks in general,
and their figures add up to 11.8M (British Pound Sterling) and $5.5 (USA Dollars) were
intercepted before they got into circulation and a further 15.4M of currency was discovered in
circulation.
In 2002 a gang was put out of business in Poland, they were believed to have made and then put
into circulation a million Euro notes, the frightening thing is that these figures are continuously
growing. Only a couple of months ago in Scotland a popular counterfeiter, Thomas McAnea,
whose nickname is "Hologram Tam" was put out of operation, he was running his dark fake
empire from a pretentious printing works.
So with all this damaging counterfeiting going on it is no surprise that some countries like
Australia especially, has taken matters in their hands and come up with a superior currency
material which is technically difficult to copy. Polymer plastic.
Polymer is a much more durable material, technologically advanced and difficult to replicate at
least for now. Paper on the other hand is easier to duplicate with all the high tech photocopiers
available for public consumption, counterfeiting currency couldn't be easier.

Another alarming point to note is that there are so many websites telling people how to make
fake currency. Is this a joke or what? The web needs to be seriously regulated . The amount of
information about things that should not be out there is causing a lot of problems and hopefully
the authorities are taking serious note and going to take action to rectify this situation.
Apart from the problem of easily being able to replicate paper money, there is also the fact that
the material is not very durable. In some countries the state of the currency in circulation is at
best not so good and at worse could be very appalling. Plastic money or polymer again solves
this problem and in the next few days we will explore this new breed of banknotes that is slowly
but surely becoming much more accepted as the preferred material for currency.

HISTORY OF PLASTIC MONEY IN INDIA

In the last two years, spending pattern through plastic money has changed drastically. Travelling,
dining and jewellery are the top three purchases that Indians make through credit cards. Four
years ago, it was jewellery and apparel purchases that formed the largest chunk of purchases
through plastic money. Fuel accounts for a very small portion of credit card purchases as these
are largely paid through debit cards.
The credit card companies say that consumers spend Rs 50,000 crore annually which is expected
to grow at 50% over the next 2-3 years. Travel has become much larger a segment than what it
was a few years ago. Airline tickets, both domestic and international, are now bought through
credit cards making it the largest category for credit card purchases. With air travel becoming
affordable and eating out a regular feature in Indian households, the trend will only gain
momentum in future feels experts. Travel and dining corner about one-fourth of the total credit
card purchases which signifies the shift in Indian spending habits. Earlier, purchases of both
consumer durables and jewellery items were larger than the hospitality segment. Going forward,
this trend should continue said an industry expert.
Jewellery, consumer durables, fuel purchases, apparel are a much smaller segment than travel
and dining which comprise the largest chunk of credit card purchases. Eating out has in fact
become a big concept now while travel and hotel bills along with dining, account for about 25-35
% of the total value of purchases through credit cards, purchase of jewellery accounts for 10-11
% of the purchases. Apparel purchases account for 8-10 % and consumer durables like TV and
mobile phones account for nearly 6-7 % of the purchases through plastic money.
Four years ago, the figures were largely skewed in favor of jewellery and apparel purchases
while travel and hospitality was a small component. With 87% of all transactions in plastic
money happening through credit cards, debit cards in India continue to be used largely for cash
withdrawals. There are about 65 million debit cards in India of which State Bank of India alone
accounts for 25 million debit cards. ICICI Bank is said to have 11 million cards. This is largely
in line with the fact that both the players are the biggest banks in India and will have the highest
number of savings accounts.
Utility payments are another segment where more payments are being made through plastic
money in the last two years. Credit card is one of the fastest growing businesses in financial
services in India. There are currently 25 million credit cards in India and ICICI Bank is the
largest player with 8.5 million cards issued. Citibank, SBI-GE Card and HDFC Bank are the
other prominent players in the sector.
Indians are still not sure of the plastic money. Credit cards spend as a proportion of the total
expenditure by Indians is one of the lowest in the world. While Indians swiped plastic money
worth $6 billion in 2006, credit card users in Korea cumulatively spent $136 billion. Indians
spend just 1% of their total purchases through credit cards while the Koreans make one-fifth of
their total purchases through credit cards. The world average however around 9%.The very low
levels of penetration in India offer immense potential for credit card companies. Also, there are
fewer credit card companies than those in other parts of the world. The high growth in spending
is attracting a lot of entrants into the segment. What is drawing a large number of companies and
financial institutions including Life Insurance Corporation of India (LIC) to India is the 61%
year-on-year growth being witnessed in retail spending, the highest in the world. Interestingly,
even among the rich, credit card ownership in India is the lowest in the world. While 90% of the
affluent in Hong Kong have credit cards and the corresponding figure for Sydney stands at 87%,
in India, only 28% of the affluent have credit card.
Manila, Jakarta, Taipei , Hong Kong have 48-76% of the affluent population owning credit
cards, according to Visa research in Asia. Seoul has 84% of its affluent population owning a
credit card. Korea, however, has a history of defaults on credit cards where the government had
to bail out the credit card companies. Sources in the industry say with such low penetration
levels there are at least half a dozen companies that are looking to roll out credit card operations
in India. AIG, Barclays, and LIC are some of the companies eager to enter the Indian market.
Punjab National Bank (PNB) is also learnt to be in negotiations to launch another credit card.
While PNB is still in talks with financial institutions, Barclays has rolled out some of its products
even as it continues to negotiate with players for future product offerings. Unlike the retail
banking segment where Indian banks dominate the market, in the credit card space, foreign
banks have managed to garner a sizeable chunk of the pie. This is largely due to the fact that
while the Reserve Bank of India has imposed many restrictions on foreign banks, there are no
restrictions on credit card companies. Citibank, ABN Amro, HSBC and Standard Chartered are
some of the foreign banks that have a significant India portfolio.









FUTURE SCENARIO OF PLASTIC CARD.
Starting from 'Diners Club', some 50 years ago, the card industry has been growing with a rapid
pace world over and so has been the growth in the domestic card industry. With only two players
in domestic card industry, HSBC and Citibank in the early 80s, the number swelled to over 25 in
the year 2001. Credit cards in India, made their debut in 1981, and are on the verge of an
unprecedented boom. Between 1987 and 2001, the market has virtually grown to over 4 million
cards with over 25-30% of compounded annual growth in new cardholders base.
Its not that only the card numbers have increased, but even the types of cards on offer have seen
a surge. Today the domestic card industry is flooded with different types of cards ranging from
gold, silver, global, co-branded credit cards, smart to secure, .the list is endless. Foreign banks
have shouldered the major responsibility of increasing the card base and adding value-added
services to the card products in the past. This is also evident from the fact that the market share
of these foreign banks is estimated to be well over 70%. But the scenario has changed
dramatically in the last of couple of years with the entry of State Bank of India (SBI), a domestic
major in the banking sector. More and more nationalised banks and private sector banks like
ICICI and HDFC Bank are aggressively launching credit card with value added features.
There is immense growth potential in the domestic card industry. A glance at the Indian
population reveals that India's middle/upper middle class (target segment) represents a
population of over 10 m. There are only 2 to 3 m cardholders, each possessing an average of 2
cards. This is a very low figure given India's huge middle to upper class population. There is no
doubt that the domestic card industry has to yet to mature and offers significant long-term
growth potential.
Given the lack of maturity of the domestic card industry, its growth will depend upon building
core retail business, with more sophisticated products. In the expansion of domestic credit card
market, the existing foreign players, SBI, other nationalised banks and the new domestic private
sector banks are expected to play important role with complementary strategies.
Foreign banks with the advantage of technology and industry experience are expected to
concentrate on increasing card spending and customer loyalty in the major cities. SBI, on the
other hand is expected to capitalize its superior distribution network to expand card acceptance in
the smaller towns. The new private sector banks would have the opportunity to capture
significant market share by combining the strengths of foreign banks and nationalised bank like
SBI.
Although at present the card market is mainly limited to India's relatively bigger cities and tourist
locations only, there is also a potential in smaller cities. Domestic banks, owing to their vast
network and reach to smaller cities, can easily tap this potential. They would be better off,
penetrating into smaller cities and bringing credit card to the masses rather than cannibalising
other foreign banks' existing cardholder base.
The efforts of these banks to increase the card base is going to be wholeheartedly supported by
the residents of these smaller cities with their higher disposable income, changing lifestyle,
increasing travel and the growth in the entertainment sector.






















ADVANTAGES OF PLASTIC MONEY
Plastic Money is a must need of our busy life. Today it is very easy to carry money without
having a lot of cash or gold. Keep Credit or Debit cards and forget the cash money. This is a new
idea of present life-style which has made money transition so easy that anybody can carry it with
him or her in a pocket. Today plastic money is the best alternative of the cash.
It is also safer to traveling with a plastic money card than cash. If it is stolen you may contact to
bank immediately and can block your money from getting stolen. It gives you also better option
as extra purchasing capacity, protection of money and much more. Like wise advantage plastic
money has disadvantages also. Now we would study of following advantages
1. Purchasing Power: Credit or Debit cards made it easier to purchase things. Now we
dont have any need to carry hard cash in a large amount. Plastic money is accepted
everywhere, anytime.
2. Time Saving: Through a credit card or debit card you can purchase anything from
anywhere without spend money on fare or cash transition. Just provide your card details
to seller store or companies and finalize your order. Now you dont have need to worry
about time wastes. Use internet for minimum time consuming.
3. Extra Safety: While you are not carrying cash, how can it be lost? But if your card has
lost, just contact to your bank or financial institution, which provide you cards. It will
block the account and nobody can draw a single coin without your permission. So it is
100% safe without any tension.
4. Credit Limits: You get an extra amount to spend with your card. This extra spent money
you can return before a fix time schedule or you will have to pay a little interest. So there
is no problem to having less money. Just use money without any tension and
5. A need of emergencies: Think, that you have no time to go to bank or someone to get
money, what will you do? Definitely you will use your credit or debit card which will
give you confidence for your difficult time. We can say it a true friend which help us in
need.
6. Additional features: Mostly credit card offer additional benefits, as discount from some
particular stores, bonus in airline fare, free insurance policies and much more. This
discounts and bonus encourages you to purchase more things as it is good for us
7. Easy to handle- it prevents to carry out heavy wallets, hence, reducing the chances of
theft.
8. Easy access to money- in the situation of instantaneous want for money, one can
withdraw / debit the demanded cash amount from the account and thus prevents any risk
of getting marooned in travelling.
9. Easy availability- Now a days every bank facilitates with Credit cards as long as the
account become active. The cash ATM machines are also open 24/ 7, therefore whenever
in need one does not have to wait for the banks to open, but can take out the money using
the card.
10. MIles of Cards- Most credit cards companies offer miles on every purchase. This
indicates that by using the card for purchasing, there are points added which get
aggregated in the users account. Lastly, when a good amount of these points get
collected, the consumer can use them for purchasing any product for free, hence making a
double use of money is another advantage of plastic money.


DISADVANTAGE OF PLASTIC MONEY
We cant ignore the necessity of plastic money in our life. This is the one among most important
needs of our life. Plastic money or credit/debit card was a new idea in its starting but it was
welcomed by the people because of its usability and benefits.
There is no doubt that credit/debit cards are useful and essential for us but they have some
disadvantages as their uses. To be habitual of cards may be harmful. Here we will read about
disadvantages of plastic money.
1. Over Budget: Plastic money gives us an easy and extended purchasing capacity which
results in an extra and unwanted buying. These cards give us discounts and bonus also on
particular stores or items, which encourage us to get them and we use our hard earned
money for a non-required thing, which affects our budget and we cant handle our
monthly budget system.
2. Increased Debt and High Interest Rates: Credit Card provider financial institutions and
companies charge high interest rates (may be 10% to 25%) on extra money if you fail to
pay off up to the fix date of the month. This interest is their earning, for which they give
you extra buying limits then your money. This is not a good idea that you owe loan on
high interest rates and spend it in unnecessary things or purchasing. This is complete
money wastages.
3. Fraud: Credit cards can be stolen. A thief may be use them directly or to get their
information (which is required in money exchange). In todays technical intelligence it is
also possible to get a clone of any credit card or debit card, which works like original and
they can be give you a heavy financial loss. So be aware from credit cards fraud as they
are like stolen your money from your pocket without your information.
4. Just a plastic- Besides all the advantages, Credit card is just a plastic which can get
either lost or stolen. This may results in crimes in which extensive purchases can be made
under the name of the account holder. These cases might get resolved in the benefit of the
applicant, but there is still an identity theft which is a very serious issue. In the present
world, we have become plastic money fanatics. Most of you would agree that with
debit/credit cards in wallets, we do not mind going out without even a single note in
hand. However, remember its plastic after all and susceptible to damage. Due to constant
use, magnetic strips of the cards get worn out. As a result, the card might not get
accepted. If during such times, plastic money is your only source of cash, you can be in a
tricky situation.
5. Shops using other vendors- There are numerous shops which accept credit cards of a
specific company only. In this situation the cash is the only way of payment for those
who use a credit card of another company.
6. Worn out Magnetic strip- The magnetic strip of a credit card can get worn out due to
massive use. If such a condition happens while travelling, and this is the only way of cash
that the consumer has, then he or she has to wait till the time they receive a new card,
which can take a minimum of 48 hrs.
7. Underlying Evils -Though it may look all trendy and flashy to own plastic money
(especially credit cards), you may be surprised to know, owning it is extremely harmful
and risky as well. Credits cards cost much more than other forms of credit, such as a line
of credit or a personal loan, in case you are unable to pay them on time. The transaction
charges added to the amount is much more than you would have anticipated. Also,
continuous late payments damage your credit rating.
8. Too Much Of Credit -One of the most evident and apparent problems with plastic
money, mainly credit cards, is that it gives you unwanted freedom. As a result, you go on
a shopping rampage, without even once bothering about the consequences. Plastic money
allows people to buildup more debts than what they can handle. While you may be in
high spirits after the recent shopping expedition, be wary that cost may be too much to
handle.
9. Terms & Conditions -Have you heard the phrase 'All that glistens is not gold'? Though
debit/credit cards may have innumerous benefits, most of them usually come with
complicated terms and conditions, which you might not understand or comprehend
initially. However, with time, as you get to know the nuances of these 'dirty' terms and
conditions, it might be too late.
10. Risk Of Loss & Misuse- The danger of losing a debit/credit card is something, which
most card owners' fear. Though you might start thinking of the world as a good place and
people living in it as angels and seraphs, reality is not all that sweet, especially when you
have lost or been robbed of plastic money. It is seen that hefty purchases are made under
the name of the account holder after the card gets lost or stolen and you end up paying for
things, which you have neither bought nor own.
11. Limited Options- With so many companies in the market, chances are that the stores that
you step in does not accept card of the particular company you have. Result - you have to
either pay a bulk of cash or just walk out of the shop with no shopping bags (as most of
us do not care to carry cash, because we overtly rely on the credit card).
12. Less Global Availability- Debit/credit cards also limit global shopping. This is mainly
because there are many companies that do not allow their cards to be used in areas with
which they have a regional conflict. As a result, owning plastic money can be very
cumbersome, not to forget the embarrassment of coming out empty handed, after
spending so much of your time trying the gorgeous outfits.














IMPACT OF PLASTIC MONEY IN PAPER MONEY
























TYPES OF PLASTIC MONEY
1. Credit cards- Its popularity since its debut in the late 1950s has skyrocketed. Many people
enjoy the convenience and protections it offers, such as the ability to defer payments and
keep records of purchases. However, credit cards can either help to improve your lifestyle
by offering convenient payment and helping you build credit, or they can leave you with a
pile a of debt - it all depends on how you use them. Problems can be avoided but
understanding the terms of the credit card agreement, spending wisely and selecting the
appropriate card. Here we take an in-depth look at credit cards and provide useful
information about how you can use one to your best advantage.

A credit card generally works by giving its holder an immediate authority to
purchase services and goods such as travel and hotel reservations as well as shopping for
merchandise in and outside your own country.
All the credit card comes with a credit limit, a predetermined amount of money which its lender
is offering as credit to a credit card holder to spend wherever he wants to. Before issuing a credit
card to an individual, the bank or the financial institution has a look at his/her credit rating along
side verifying his/her credit history.
2. Debit cards Debit cards are electronic current account cards that offer a safe, convenient
alternative to cash and cheques when you wish to make payments. Unlike a credit card,
these cards are linked to your current account and you can only spend money that you have;
regardless of the type of transaction you make using your card, the funds are always
deducted from your current account balance. Debit cards can be used to purchase goods and
services in shops, restaurants, garages and supermarkets, as well as online. Debit cards can
also be used at Automated Teller Machines (ATMs) to withdraw cash from your account
For most transactions that you make, you will not be charged for using your debit card.
However, if you use your debit card abroad, or withdraw cash from certain cash
machines, there may be a small percentage fee.

As with most financial products, certain terms and conditions will apply to the use of the
card. Protecting your debit card from fraud is paramount, if you wish to safeguard the
money in your current account. A debit card essentially gives a criminal unlimited access
to your current account funds if they wish to make online purchases; you should be aware
of the potential drawbacks of using debit cards, so that you can manage and secure your
finances appropriately.
3. Charge cards- When use a charge card, it could be used as the payment implement of a
trade transaction of product or the service. Then the cardholder has to set off the entire
outstanding amount fully at the end of that month or in the following month with or without
the additional charges and fees.

Normally, the charge card dont have the provisions of the credit limit and card holder
has to do full payment of all the transactions before the next statement and without used
percentage the interest, but card holder not paid full outstanding amount then he has to
pay a additional charge called delay fine for his next statement.A charge card carries all
the features of credit cards. However, after using a charge card you will have to pay off
the entire amount billed, by the due date. If you fail to do so, you are likely to be
considered a defaulter and will usually have to pay up a steep late payment charge. At the
time of using the card he is not declared not as a defaulter even if misses due date. A 2.95
per cent late payment fees (this differs from one bank to another) is levied in the next
billing statement.
4. Amex cards - Amex stands for American Express and is one of the well-known charge
cards. This card has its own merchant establishment tie-ups and does not depend other
network of MasterCard or Visa. This card is typically meant for high-income group
categories and companies and may not be acceptable at many outlets. There are a wide
variety of special privileges offered to Amex cardholders.

5. Smart cards - A smart card contains an electronic chip which is used to store cash. This is
most useful when you have to pay for small purchases, for example bus fares and coffee. No
identification, signature or payment authorization is required for using this card. The exact
amount of purchase is deducted from the smart card during payment and is collected by
smart card reading machines. No change is given. Currently this product is available only in
very developed countries like the United States and is being used only sporadically in India.

6. Global cards Global cards allow you the flexibility and convenience of using a credit card
rather than cash or travelers cheque while traveling abroad for either business or personal
reasons.

7. Diners Club card -Diners Club is a branded charge card. There are a wide variety of
special privileges offered to the Diners Club cardholder. For instance, as a cardholder you
can set your own spending limit. Besides, the card has its own merchant establishment tie-
ups and does not depend on the network of MasterCard or Visa.However, since this card is
typically meant for high-income group categories, it may not be acceptable at many outlets.
It would be a good idea to check whether a member establishment does accept the card or
not in advance.

8. Co-branded cards - Co-branded cards are credit cards issued by card companies that have
tied up with a popular brand for the purpose of offering certain exclusive benefits to the
consumer.
For example, the Citi-Times card gives you all the benefits of a Citibank credit card along
with a special discount on Times Music cassettes, free entry to Times Music events, etc.


9. Master cards - MasterCard and Visa are global non-profit organizations dedicated to
promote the growth of the card business across the world. They have built a vast network of
merchant establishments so that customers world-wide may use their respective credit cards
to make various purchases.

10. Photo cards - Global cards allow you the flexibility and convenience of using a credit card
rather than cash or travelers checks while travelling abroad for either business or personal
reasons.

11. Loylty cards/ Membership cards- Studies show that it costs between 5-7 times less to
retain existing customers than to recruit new ones. It is also easier!
With customer retention being so valuable, youll want to create the ideal incentive to inspire
loyalty. Rewarding loyal customers shows you value their business.
Customer loyalty and gaining that competitive edge, is all about maximising your chances of
being selected first.
A familiar concept to most, the loyalty card is widely recognised as the best way to achieve that
otherwise rare commodity in business - customer loyalty.
Whatever the chosen title, whether as a loyalty card, rewards card, points card, membership
card,advantage card, frequent shopper card, discount card or club card, the card acts to identify
the card holder as a member in a loyalty program.
A well-designed, customised loyalty card or memebership card is a quick and easy way to
simultaneously boost your business profits, draw repeat business, build brand loyalty and entice
new customers.

Proven to increase average spending, loyalty cards enable you to initiate or consolidate valuable
relationships with your customers.
There is also a perceived value to the plastic card, so people tend not to discard them. A loyalty
card acts like an advert in a wallet!
Whilst every loyalty, gift or membership card project is different, what remains constant is the
fantastic opportunity to uniquely connect with your customers or staff a superb chance to drive
sales with our innovative loyalty card services. It is now easier than ever to achieve.
The usual loyalty scheme format is to offer customers rewards based on repeated purchases so
recognising and developing the frequency of custom.
Your scheme can be very simple, yet powerful. For example, you could introduce a 5% discount
card that positively motivates your clients to repeatedly return. Effectively, your cards success
will depend on how attractive the rewards are to the customer.
Cards offer great flexibility. Your convenient and versatile loyalty cards can have set values for a
one-off rewards, tactical, seasonal or timed-out promotions, product launches, or can be
continually updated for an ongoing long-term loyalty scheme.
Plastic cards offer low implementation and running costs and need minimal administration. The
simplest implementation method is to offer clients a card after a purchase and then each
customer ultimately earns a reward such as a free product or a discount after subsequent
purchases.
You dont even need to link with a CRM system to make incremental gains. So with a little
design inspiration and just a small investment, well help you compete effectively with the big
players in your market.

The size of your organisation is not a limiting factor. All the major retail and supermarket chains
use loyalty cards as a vital tool to improve profitability, but you don't need to be a national high
street store in order to run a profitable reward card scheme.
A loyalty card enables the independent retailer to compete on an equal footing with the big chain
retailers and major UK rewards programmes. Independent leisure, sports or golf clubs can also
compete with scaled down versions of those operated by the national and international
operations.
Plastic cards are a proven medium. Thousands of companies including most major chains now
use plastic cards to generate customer loyalty and actively promote a product, service or
stimulate a response.
The UK loyalty card market is very successful. It is one of the biggest in the world with over
85% of UK residents having access to a loyalty card! So it is really a case of whether you can
afford not to offer a loyalty card service to your customers.
you will be familiar with schemes such as the Tesco Club card, the Nectar Card, WH Smith Club
card and the Boots Advantage card. Most major chains have at least flirted with some form of
reward project, but these are the most successful loyalty card schemes, having stood the test of
time. Thousands of companies are using plastic cards to generate customer loyalty and actively
promote a product, service or stimulate a response.
The big supermarkets and pharmaceutical chains are taking business away from independents
with the incentives offered in their loyalty card schemes. To compete with, the independents
need to improve the frequency of visits and increase spending whilst retaining and encouraging
loyalty from existing customers.
It is suggested that the real benefit of loyalty cards to UK outlets is the massive database
potential they offer. By establishing a more comprehensive loyalty card scheme youll be able to
undertake increasingly successful marketing strategies, and engage customers in
recommendations and referrals. Tracking and measurement of customer spending patterns and
preferences allows you to build purchasing profiles for future promotions, special offers and
customer incentives by targeting them where they will work most effectively. Youll be able to
increase sales opportunities and even anticipate your customers responses to offers. A good card
scheme can enable you to learn about your customers, connect with them on a one-to-one level
and ultimately influence their decisions.
12. Blank cards - If you require blank (85.60 x 53.98 mm) PVC cards, then look no further.
With a range of colours you can choose metallic or clear finishes. Manufactured to ISO
standards you have the option of either a gloss or matt finish.

Cards can be supplied with or without with lo-co, hi-co or dual-co magnetic stripe ready for
encoding, with or without signature panels and with or without holograms. Youll be able to
readily undertake further personalisation e.g. thermal printing and embossing of these cards.
The volume of cards ordered dictates pricing. Whilst 760 microns is the standard thickness we
supply, we can supply alternatives. N.b we only undertake 760-micron plastic card work within
our bureau, however, you can invest in one of our small footprint, low cost printers if thinner
cards are a necessity.
All our cards are subject to stringent quality tests to ensure a perfect surface for subsequent
thermal or dye sublimation printing.
Cards are shrink wrapped in 100s to protect against contamination and dust.
coloured PVC Ideal for membership and business cards, colours available include:
Black, Blue, Brown, Cream, Green, Orange, Pink, Red, Yellow. metallic coloured PVC Colours
available: Gold, Silver

13. Discount & pramotinal cards - Bargains, money off, price reductions dont you just love
a great deal ?Not only does this apply to your customers but, we realise, it also applies to
ours too.This is why we always endeavour to tailor the precise product to your specific
needs.The type of card well recommend is very much dependent upon your application.
For instance, for your short term promotions you may require an integral card. A peel
out card that is retained within a letter document that is either full colour or monochrome
printed and mailed to your customer as per your specification. This is perhaps most
useful for limited time product offer.
Another way to incentivise regular customers is to provide a discount card perhaps
offering a set percentage reduction to card holders on specific days. Because this card
type is likely to be used repeatedly, a high quality, durable plastic card is probably best
employed. From experience a 760 micron credit card style card is perfect for this type of
discount card.

14. Fuel cards - Fuel cards for both the commercial and domestic customer have largely
superseded paper based petrol forecourt accounts.
ISO standard credit card quality 760-micron cards are issued complete with an encoded
magnetic stripe detailing the account particulars of the recipient
organization and in many cases those of the individual cardholder. Similar to a credit or
debit card, the fuel transactions are collected by the Electronic Point of Sale (EPOS)
system at the various forecourts, which are then polled by the issuing organisation.
Card issuing organisations can range from oil companies; to fuel card specialists through
to independent spot market bulk storage operators.Some issuers are brand-specific
whilst others are multi-brand. Still others offer discounted fuel bunkered in specific
nominated depots.
The transactions are then collated to a monthly account report/statement/invoice and
submitted for payment. Additional analytical reports (e.g. m.pg. by vehicle miles covered
in the month etc) are sometimes offered by the issuing organisation as an extra service.
Aside of fuel transactions, some issuers also allow organisations to nominate the
purchase of other specific garage related services as an additional function of the card All
the usual card personalisation techniques are offered, including embossing and encoding.
See personalisation techniques.
Associated card types are those for loyalty/reward/bonus or cash wash specific schemes,
specialist transport organisations or roadside assistance membership cards.Our services
include card manufacture, personalisation, card match & attach and direct mailing
fulfilment.

15. Information cards - A plastic information or helpline card is a multi-use device that can
combine useful information with company promotion. Great for almost any organisation or
company they are available with numerous options.
Because of its handy format, high quality and great durability, many very recognisable
organisations successfully use the plastic card for important information such as
emergency service details or donor information.
The credit card size of an information card means that it is easily retained in a wallet,
purse or pocket. Organisations are offered endless application opportunities. These can
range from the very important to the more trivial.
Helpline information might be printed for advice lines, technical support for computer or
other technical applications etc.
Information cards can be used in combination with your company advertising or
promotional activity. These multi-use plastic cards can be printed with superb quality
graphics for highly effective advertising, at low cost. A card with highly targeted, useful
and relevant information will be used time and time again.
Highly customisable these information cards can be printed with other types of
information such as important dates, e.g. anniversary dates, festivals, bank holidays.
Fixture lists, traditional annivesary gift ideas, birthstone charts, diets or recipes, calendars
etc. are other applications.
Customisable options include variable informational or data or write on surfaces.

16. Payment cards - Plastic payment cards are used by organisations such as Local Authorities,
Housing Associations, Credit Unions, Utility or Energy Companies, Mobile Phone
Companies etc. as a convenient revenue collection method for a range of bills at Post
Offices and PayPoint and Payzone outlets throughout the UK or sometimes at the
issuers customer service point, cash office etc.
The card is not a credit card, debit card or cheque guarantee card and has no monetary
value however it does hold data that links the card to the payees account reference numbers in
the issuers computer records. This enables payments made utilising the card to be specifically
credited to the payees account.
Payment cards were original introduced to supersede payment books. A variety of technologies
are now used to facilitate payment collection including bar-coded bills, magnetic swipe cards,
bar-coded key fob cards smart keys, encoded tokens and keypad technology.

17. Previlling & promotional cards - Forward thinking companies are always seeking ways to
increase sales, improve margins and achieve greater brand awareness.

If you want to gain an edge over your competitors, a well designed promotional card will
achieve all of the above and more.
Whilst offering your clients perceptible benefits with the heightened status of a privilege
or VIP card, or great additional offers with a promotional card, youll soon be driving
sales, creating customer attention and loyalty.
Whatever the label attached to your card, the net effect is promotional.The trick with
promotional cards is to plan your project to optimise its appeal. With customers being
increasingly media savvy, almost sceptical, what you offer will need to be extremely well
planned, to be a draw, an attraction, rather than just a flippant gimmick.
An ill-conceived scheme can have an inherent danger of appearing to patronise. Not only
would this be a PR disaster, it would also be a complete waste of time and money.
Avoid the pitfalls. Call us, and through close discussions youll be able to draw on our
combined 40 years of knowledge in the loyalty card arena. Well provide the required
level of help and attention to detail, thus ensuring your privilege card is a complete
success.
Youll know youre in for a great return when your VIP card is styled with the design you
need, your message is being conveyed loud and clear, and youre positively involving
your customers - making them feel incredibly valued.
You will know the nationally successful card schemes such as the Nectar Card, the Tesco
Club card, the Boots Advantage card etc. these have easily stood the test of time,
however there have been many others that have withered on the vine. You will want to
ensure your project, irrespective of its size, falls into the former, rather than the latter
category.

18. Telephone cards - The UK pre-pay telephone market for both mobile and fixed line
applications tends to utilise the plastic card. Telephone cards are typically bought at point of
sale within retail outlets. These top-up cards are often seen as the brand and are
invariably the telephone companys major revenue stream.
Similar card solutions have also been developed for Internet access, online betting, pay
per view TV and pagers.
At Intercard we avoid the very high volume, thin card applications for telephone cards;
however, we can help with your lower volume, high quality 760-micron applications. Our
skill sets and capabilities are mainly suited to the more niche applications you may
have.
With Intercard the emphasis is on quality provision through every operational function.
Security and quality of the product are essential to the process. Intercard is able to
demonstrate this throughout its production process.
With both inline and standalone personalisation equipment we can apply scratch off
panels to provide security for the applied PIN numbering.

19. Key fob cards - Since Tesco launched their Club Card version, the key fob card has
significantly increased in popularity. Could it be the perfect addition to your loyalty,
membership or payment card project too?
As an alternative or, more typically, as an addition to the plastic loyalty, membership or
payment card, the key fob card is effectively a durable miniature plastic card. As a
smaller version of a membership, loyalty or payment card, the key fob card can still be
personalised with names and numbers. You can even specify application of barcodes to
work alongside your bar code scanning system.
The key fob card is also ideal as information or promotional device, so adding
functionality to the main card. This practical device heightens the usability of your plastic
card project. Your membership, discount or promotional card always stays within reach,
as keys are inevitably kept to hand
Made to the same exacting standards as a credit card (bar the dimensions), these key fob
cards can be full colour litho, digital or screen printed to both sides with your own
company design. With the same gloss or silk finish options as a standard plastic card, the
key fob card can be supplied to you with a hole punched ready to be attached to the
recipients key ring. It can be issued with or without metal split rings attached. Further,
the fob(s) can be matched and mounted alongside an associated personalised plastic card,
on to personalised letters and mailed to the end user.
Offering fantastic additional marketing opportunities, the key fob element can be used as
part of a well planned card campaign, adding greater usability and increased project
uptake.

20. Affinity card - The card issuer ties up with popular organizations/ institutions which are
often non-profit organizations (Citi-WWF card or the Stanchart-Cricket cards) to offer an
affinity card. When the card is used, a certain percentage is contributed to the organization
/institution by the card issuer.-

21. Add-on card - An add-on card allows you to apply for an additional credit card within the
overall credit limit. You can apply for this card in the name of family members like your
father/ mother/ spouse/ brother/ sister/ all children above 18 years of age. Your billing
statement would reflect the details of purchases made using the add-on card. You are liable
to make good all the payments for the purchases made using the add-on card(s). These cards
are performing the function of money in different ways. These cards are accepted
worldwide, in which you can utilize your own money and also banks money. The card
through which you spend your own money is known as debit card. The card through which
you spend the amount of bank as loan is called credit card

















MOST POPULAR CARDS IN INDIA - DEBIT CARDS AND CREDIT
CARDS
If you are able to keep your expenses in check and use credit cards wisely, paying for your daily
expenses with credit or debit cards is a no-brainer. Using plastic can greatly facilitate budgeting,
since sites like Mint.com can automatically track your purchases, and you can also avoid
unsafely carrying large sums of money for regular purchases like groceries, gas, or
entertainment.
Eventually a cashier will ask, Will that be credit or debit? What goes through your mind when
you decide? Do you simply brush it off because it doesnt matter to you? Do you think about
whether one of the options will actually save you more money, or how your financial security
will be affected by your choice?
If youre tracking expenses, spending less than you make with a budget, and saving for the
future, but have been functioning on a cash-based budget, it may be time to start paying for your
day-to-day expenses with a credit or debit card. This can make budgeting much easier and can
also make you eligible for rewards programs through your card company.
Debit cards
Benefits of Debit Cards
1. Limits
While some debit cards may allow an accidental overdraft and charge you a fee, its impossible
to significantly overspend your account with a debit card. With a credit card, you can lose track
of your spending and go overboard. With most debit cards, however, if you try to spend more
than you have in your account, the purchase simply wont go through.
Built-in limits mean that if the money isnt in your account, you cant spend it. As debit cards
become even more popular, some banks will let you choose whether or not youll be allowed to
make the occasional overdraft or if you want the protection of never being allowed to go beyond
your monthly income.
2. Generally Low (or No) Fees
Many banks offer debit cards for free, and as long as you dont break the terms of the card
holder agreement, like minimum balances, you wont face any fees.
At retail stores that allow it, most debit cards give you a chance to add a cash back charge to
your purchase so you can get cash from your account from a cashier. Its more of a convenience
than anything else, but it can save time and ATM fees in the long run.
3. Rewards or Automatic Savings Programs
Because of increased competition from no-fee credit cards, debit card companies and banks
have been stepping up their rewards programs. Some even offer programs that help you save
money in small increments over time, which means your daily spending can benefit your savings
account.
4. Protection from Fraudulent Use
Debit cards offer much more protection from theft than cash does. First, it lessens the need for
you to carry cash in your wallet. This is an obvious advantage.
Next, some would say that using a debit card is more secure than using a credit card. Inputting
your PIN virtually verifies the purchase for the retailer, and makes it very difficult for identity
thieves to use your card.
Finally, if you do lose your wallet or are a victim of identity theft, debit cards add a level of
security and an ability to track the expenditures of the perpetrators. Hopefully your bank can help
recover your card and assist the authorities in catching criminals.
5. Limited Liability from Theft
Further, on top of the ability to track fraudulent use, debit cards limit your liability from theft or
robbery, as most cards have a limit on the amount the card holder is responsible for in this type
of circumstance.
6. No Interest
Since you cant carry a balance, youll never pay interest on debit card purchases. In fact, some
banks like ING Direct and PerkStreet Financial offer debit cards that earn 1% to 2% cash back
on your purchases.
Drawbacks of Debit Cards
1. Overdraft Fees
If you choose the option to have permission to overdraw your account in an emergency, then
when you spend beyond your balance youll be on the hook for a hefty amount of money. For
example, if youre out of gas a day before payday and you put $10 worth of gas in your car, but
your account cant cover the cost, your bank is going to charge you a penalty.
Worse, they may put a hold on your account. This hold can be for an amount that far exceeds
the ten bucks you used to put gas in your tank. If you dont have a lot of money in that account,
the overdraft bank fees probably wont be as bad as extended credit card debt, but theyll be a
burden nonetheless.
2. Watching Your Balance
If you use your debit card, you always need to be sure of the available spending limit that you
have. Youll need to take responsibility for manually monitoring this number.
To prevent expensive overdraft charges, youll have to take the time to check up on your account
balances to avoid overdrawing the account. Your bank isnt going to do it for you.
3. Reduced Rewards
In most cases, rewards on debit cards arent as valuable as those on comparable credit cards.
Credit card companies are much more profitable than their debit counterparts. This means that
debit rewards are normally significantly less valuable than credit cards, and it will take longer to
earn them.
4. No Credit Score Help
Debit cards dont help you build your credit history, because theyre a form of cash payment,
not a credit instrument.
5. Less Protection
Carrying a debit card is safer than carrying cash, but debit cards dont carry the same fraud
protection that credit cards do. Generally, your bank has a limit on the amount of protection that
they will offer you in a fraud case. In some circumstances, even though you are protected, you
could be on the hook for hundreds before the protection kicks in.
For instance, if you pay for something with a debit card online and the company goes bust before
you get your product, you probably wont be able to recover your cash. On the other hand, a
credit card company would be able to refund your money. Credit cards have built-in protection
programs to shield you from these instances; debits cards, for the most part, do not.
Similarly, if a dispute arises between you and a vendor, you have dispute rights if you paid with
a credit card. These rights basically dont exist with debit cards and youll need to respond
quickly to unauthorized transactions in your bank account.
6. Other Security Issues
Personally, I think that debit cards are unsafe. I do not feel comfortable entering my PIN in any
public place. If someone sees me entering this code and can later somehow get access to my
account number, then I have just opened myself up to all kinds of fraud opportunities.
Additionally, many debit card machines are simply unsafe to use. Criminals have hacked into
these machines in the past to access personal banking information. If you frequently use your
debit card, pay close attention to bank ATM machine skimmer hacks and fraud.
Credit cards
Benefits of Credit Cards
1. Escaping Fees and Interest
Many credit cards dont have annual fees, and if you pay the balance in full on a monthly basis,
you will not incur interest or penalties. This means you get all the advantages of credit card use
without paying for them, as long as you keep your spending within your means.
2. Robust Rewards
Talk about getting something for nothing! When used wisely, credit cards offer amazing
rewards programs, like travel rewards for bonus airline miles and cash back on purchases. If you
charge all of your purchases and pay your balance in full, then those rewards will add up very
quickly. Before you know it, you could be getting a chunk of cash back or a free flight, at no
cost.
3. Automatic Payments
Companies, from utilities to subscriptions services, usually allow you to set up recurring
payments from a credit account. This is a great way to make sure you never miss a payment. You
also dont need to monitor the everyday account balance on your card to keep from overdrafting,
like you would with a debit card. This makes it much easier to set up recurring payments without
the threat of overspending.
4. Ultimate Fraud Protection
You will have more protection if you use a credit card than if you pay for something with your
debit card. Most credit cards offer 100% protection from fraud or theft. If youre the victim of
identity theft or credit card fraud, you wont be liable for the fraudulent charges.
For example, if youre ever overcharged, if an item you ordered never arrives, or if you pay for
services that are never rendered, you always have the option to dispute that particular charge (by
using a credit card chargeback) with your credit card company.
Also, if there is an error on your credit card statement, you can often fix it without taking on any
added expenses. While a debit card immediately takes the funds out of your account, cutting you
off from your cash, a credit card delays the transaction in a way, buying you time to dispute a
charge and rectify possible fees before you have to pay them.
5. Building Credit
Your credit score is extremely important, and your judicious use of a credit card can help you
build up your score. In fact, responsible use can mean that you get the best rates on a loan for a
large purchase, which could save you thousands of dollars down the road. Using a credit card for
daily expenses and paying it in full on a monthly basis is a great way to build up your positive
credit history.

6. Extended Warranties
Most credit cards offer additional extended warranties on the items you purchase - on top of any
standard manufacturers warranty. This could come in handy if an item you buy with a credit
card breaks after the standard warranty expires.
Drawbacks of Credit Cards
1. Overspending
Weve all heard the stories. If you let your credit card spending get out of hand, you can easily
find yourself firmly entrenched in debt. If you cant keep your spending in check, you can easily
end up paying interest, costing you a great deal of money over time.
Impulse buying is more prevalent with credit cards because you have a large amount of credit at
your disposal. Most people tend to overspend when using a credit card. With debit cards, you can
basically only spend what you have in your account.
2. Annual and Hidden Fees
Some cards come with annual fees, and you still may find some hidden fees. Its tough to avoid
new and old types of credit card fees including late fees, over-limit fees, balance transfer fees,
and card replacement fees.
If youre choosing a rewards card or an exclusive credit card, pay close attention to the
associated costs. Remember, its not just the annual fee. You need to look out for fees that come
with accessing your rewards too. Airline rewards, for example, can come with charges and
limitations that affect your bottom line.
3. Credit Trouble
If you miss a payment, your credit will suffer. Paying your card late or missing a payment is the
worst thing you can do. Not only will your score suffer, but youll also end up paying interest
and penalties.

Additionally, if you ever go over your limit, your credit score could take an immediate hit. Same
thing if you pay a bill late. These are all things that can hurt your credit score.
4. Limited Acceptance
While carrying a credit card is safer than carrying cash, it does come with limitations. Even
today, some restaurants and stores are still cash only. Some stores only accept certain cards in an
effort to keep their own costs down. Unlike debit cards, you normally cant take your credit card
to an ATM and withdraw cash without paying high cash advance interest rates.
5. Security
Yes, there are security issues, even with well-protected credit cards. Believe it or not, some
businesses still print receipts with your full account number on it. Also, keep in mind that quite
often, paper copies of these receipts are stored in-house at a lot of retail businesses. This could
open you up to identity theft opportunities from the employees of these businesses. Check your
receipts to make sure your full number isnt on there and watch out for other credit card scams
and fraud as well.
6. Costs to Businesses
What about the cost to the businesses processing these payments? Typically, a debit card
transaction only costs the bank about 17 cents to process. A credit card transaction, meanwhile,
can cost as much as $1.50 per transaction. Should this matter to you? Most definitely, because
retailers and restaurants pass these costs on to you, the consumer.


Which costumer will select between debit and credit card
The debate over which is safer to use, credit or debit, continues to this day. As you can see, there
are a lot of good arguments on both sides. When it comes down to it, its a matter for you to
decide, perhaps even on a case-by-case basis. As much as you want to rack up points and
rewards, remember that you dont have to pick just one card to use exclusively. Choose which
benefits are most attractive to you, and which downfalls are more relevant to your personal
financial situation. You can choose which type of card you want to use for specific purchases or
at certain stores.






SURVEY

Hypothesis
People are more cautious in money matters.
People have changed their attitude towards plastic cards
Credit cards are more popular than debit cards


















CONCLUSION
21
ST
Century banking has become wholly customer-driven & technology driven by
challenges of competition, rising customer expectations & shrinking margins, banks have been
using technology to reduce cost & enhance efficiency, productivity & customer convenienence.
Technology intensive delivery channels like net banking, mobile banking, etc have created a
win-win situation by extending great convenienence. & multiple options for customer.
From educating customers about credit cards there is a need to educate them about the
differentiating factors of the cards. Because visa and master card are advertising regularly and
thereby increases awareness. The strategy should be to emphasize on its differentiating
characteristics.
They also need to identify potential customers and target those using mailers. As internet
is growing at a fast rate the net users can be targeted by having interactive sites. The prospective
companys card personality could also be used in the home page to solve customer queries in the
Best Possible Manner.












BIBLIOGRAPHY
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types xplination
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