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GABRIELLE HAUG

Gabriellehaug@gmail.com www.gabriellehaug.com
267.738.0093 www.linkedin.com/in/gabriellehaug
WORK EXPERIENCE

Marketing, Analytics, & Strategy Advisor
Startup & Tech Consultant (June 2014-Present)
Run marketing strategy and analytics for startups in the retail, e-commerce, and technology realm.
Topics span from analyzing business operations and strategies, to identifying new market sectors and consumer groups, to optimizing site
traffic and understanding e-commerce behavior using tools such as Google Analytics, MixPanel, and Optimizely, to creating content.
Gerson Lehrman Group - Technology, Media & Telecom Practice
Expert Council Member (June 2014-Present)
Provide expert consultation to GLG clients. Areas of expertise include e-commerce strategies, retail technology, and startup/tech trends.
Nomi - Retail Tech Startup
Director of Consumer Insights (April 2013-June 2014)
Joined team as employee #19.
Led insights team, including strategy/idea generation and execution of analytics and new products, contributing to 80% of contracts.
Served as internal think tank by creating tools such as industry benchmarking, consumer lifecycle analyses, and store health modeling.
Worked closely with product, account management, and engineering to manage data integrity and determine best practices for product.
Live Nation Entertainment
Project/Account Manager (November 2010-April 2013)
Oversaw interactive branding programs and strategic direction for sponsorship programs of up to $4MM per year.
Led partnerships including building Facebook apps and micro sites for promotions, optimizing digital and social ads, increasing
engagement of social media communities and developing social channel posts, evaluating vendors, and creating branded concerts.
Clients: Hertz, Sony, Samsung, Qualcomm, and Adobe.
The Nielsen Company
Senior Client Executive (Summer 2008-November 2010)
Consumer Research
Consulted for Fortune 500 clients in strategic marketing topics such as pricing, portfolio optimization, competitive interaction, packaging,
consumer segmentation, and more. Clients: Unilever and Heinz.
Continuous Analytics
Used industry data to find insights and create strategic reports for client, hosted client presentations, offered monthly updates of sales
information, and fulfilled data-oriented business needs for client in role as onsite Nielsen contact.
BASES
Analyzed marketing plans and forecasted sales for new product launches, projected potential performance against similar product
launches using proprietary applications and analysis techniques, made strategic recommendations for launch strategies, and
developed and presented findings to clients. Clients: Reckitt Benckiser, Ocean Spray, and Unilever.
The Wharton School, Marketing Department
Research Assistant for Dr. Deborah Small (Summer 2007-Spring 2008)
Conducted data analysis for consumer behavior studies, learned survey software programs, ran behavioral laboratory studies, and
learned academic marketing research techniques.
EDUCATION

General Assembly
Ongoing coursework in data, marketing, and digital strategy. Courses: Python for Data Science, Introduction to Google Analytics, Agile
Marketing, E-Commerce Metrics and Customer Acquisition.

Bachelor of Arts, University of Pennsylvania
Major: Biological Basis of Behavior, College of Arts and Sciences
Minor: Consumer Psychology, Interschool Program between The Wharton School and The College of Arts and Sciences
Oklahoma School of Science and Mathematics

SKILLS AND INTERESTS
Skills: R, MySQL (basic), Google Analytics, product development, marketing, analytics, Mixpanel, Optimizely, forecasting.
Interests: Startups, tech, fashion, design, art, travel, retail, and consumer behavior.