A Comparative Study:-

Each of the retail companies has their own unique strategies and offerings in order to sustain and
grow their business. The retail outlets to be compared in this report are: Vijay sales and chroma.
The retail chains would be compared on a number of factors, as described in the rest of the
presentation With few big organized retailers deciding to exit the industry, others who have
still managed to sustain have to remain highly competitive in order to survive Organized
Retail in India is still in its nascent stages and like any other burgeoning industry, this industry
too has its own grave challenges but it still is very promising Objectives of the Project
There is a huge aspiration level among the people in Tier-II and Tier-III cities which the retailer
has yet to tap The country is moving at a fairly fast pace and consumers are creating their own
opportunities and are becoming exposed to information Mass media has a big role in bringing
the rural market to the center-stage, which is setting the actual consumer aspiration. The key
element to be focused on is the supply chain and infrastructure in the Tier-II cities A
whopping 55% of the modern trade shoppers actively seek promotional deals, 35% of them make
bulk purchases, of which 30% are male customers Consumers shopping at modern trade have
grown from 54% in 2012 to the current 68% (2013), driven by increasing consumption,
comfortable shopping experience, new categories, wide variety of brands under a single roof and
attractive prices The opportunities in food and grocery retail in India are immense, given that
it constitutes about 69% of Indias total retail market The Indian retail market, currently
estimated at USD 490 billion, is projected to grow at a CAGR of 6% to reach USD 865 billion
by 2023 The Indian retail industry has experienced high growth over the last decade with a
noticeable shift towards organized retailing formats. The industry is moving towards a modern
concept of retailing The Indian Retail Sector