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zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzznKJASDghnbdas This report serves to
provide some insight of a firm that has been named Fortune magazines
most admired company in the world for three consecutive years from 2008 to 2010. n June 25,
2010 Apple released the iPhone 4. With its sleek, new, stainless steel frame design, thousands of people rushed to
buy Apples latest gadget. Apple and its partner carriers received 600,000 pre-orders for the iPhone 4s in the first 24
hours, making it the largest number of pre-orders Apple had received in a single day for any device up to that time.
By the end of the month, Apple had sold over 1.7 million iPhone 4s.

Not long after the release, customers began to report antenna issues with the phone. They said that if they touched
the antenna located on the outside of the phone or gripped the phone too hard, they would lose reception and their
phone calls would drop. With such high demand for the iPhone 4, one would think that Apple would have ensured
their product was as up to standard as possible before making the big release. Unfortunately, this was not the case
and they were not prepared for such a large retaliation from the iPhone 4s users.