By Pravin K.

Gavali,
Library Science
T.P. No. 37
814.5 millions Indians in a country
1.2 billion people are eligible for vote
Election being held in 9 phases across India
Around 100 million people newly added since last
election in 2009
There are 9,19,452 polling stations
18,78,306 election voting machines
Over 300 political parties

Role Of Election
Commision Of
India
By educating voters on how to exercise their
demographic rights.
By reporting on the development of an election
campaign.
By providing a platform for the political parties and
candidates to communicate their message to the
electorate
By allowing the parties and candidates to debate with
each other etc.
Newspaper
TV Channels
Radio


This Election is the first time Social media platforms are
playing a major role in India.

Total Expenditure on Campaigns on digital Platforms
Rs. 400 500 Crore of total Rs. 4000 5000 Crore total
advertisement and publicity spend on political
party.(As per report by the Associated Chembers of
Commerce and Industry of India.[Assocham])
Almost 165 millions internet users.

Social media users are 91 millions.


Whats app (Mobile massaging service)
More than 450 millions active users.
Whats app allows people to send text and
multimedia messages using mobile data or wi-fi
networks free of charge, thus avoiding costly SMS
messaging.

Facebook
More than 100 million active facebook users in India
14 million fans of facebook during election
75 million of the interactions (posts, shares &
comments) on the site between the announcement
and the end of polling
227 million interactions made by Indian facebook
users in the period were about Modi
Ballot Box Games
Modi Run
Kursi Cricket