Born and bred in Doncaster, Jade Clark

isnt one to be described as subtle.

Graduating in 2012 from De Monfort
University, Jade showcased her tongue
in cheek menswear collection at Gradu-
ate Fashion Week where it was met
with rapturous applause from the online
community.
Heavily infuenced by British gang cul-
ture, street crime and thuggish lads, she
juxtaposed this with a sickly sweet pas-
tel/neon hybrid palette.These infuences
led way to embroidered leather masks,
ballsy sheer track suits with holographic
slogans, midriff baring crop tops and
oversized monster knits.
The collection struck the eye of the
industry and has been worn by the likes
of Rita Ora, Alexis Knox and Tanya
Lacey. It also featured in editorials for
publications such as Vice, I Love Fake,
Fucking Young and Juke.
Jade wanted to make the collection
accessible for the masses and both
sexes and so she started a small line
of t-shirts, jumpers and beanies us-
ing the holographic vinyl and eyeball
embellishment from her main collection.
These products gained huge popular-
ity and various lines have since been
introduced to the range. She is currently
stocked all over the world including
Innocent Hood in Taiwan, Mercy-Merci
in Australia, Glaze in Paris and Lavish
Alice back in old Blighty!