What could be the fundamental reasons for the demand fluctuation experienced by Barillaa?

Is it a
reflection of change in customer preferences?
Transportation discounts
Volume discount
Promotional activity
No minimum or maximum order quantities
Product proliferation
Long order lead times
Poor customer service rates
Poor communication
Number of SKUs and Sales Compensation

What do you think of JITD Model? Will it solve the problems Barilla is facing
now? Why? Why not?
JITD model aims to reduce the bull-whip due to information sharing or centralization, thereby
ensuring higher service levels for the distributor with lower inventory
If properly coordinated and supported by all stakeholders viz. Distributors and sales personnel, this
model can succeed
Benefits of JITD
Do you think JITD is useful for Barilla
but risky for DOs? What explains the
resistance to JITD?