KPI

ACT ABP LY YTD VAR Bad Good Perfect

RN 120 272 26 428 -56%
Sales Trend
Momentum 24.0 Room Nights Per Day
Aug-10 Sep-10 Oct-10
2.0 2.9 4.0
Destination Effectiveness
A&P Cost RN Cost/RN %
Sort By 1 2 3 4
Sort Order
MALAYSIA_FB 0 0 0 0%
SINGAPORE_FB 0 0 0 0%
AUSTRALIA 32 0.72 45 17%
CHINA 32 0.72 45 17%
JAPAN 32 0.72 45 17%
PHILLIPINES 32 1 45 17%
TAIWAN 32 1 45 17%
VIETNAM 32 1 45 17%
MACAU 553 12 45 17%
HONG KONG 642 14 45 17%
MALAYSIA 642 14 45 17%
THAILAND 803 18 45 17%
SINGAPORE 1070 24 45 17%
INDONESIA 1605 36 45 17%
Note:
The Cost/RN benchmark is 10 Educated & Inspired by http://chandoo.org Last Updated as of : 5/10/2014 18:28
Sample Travel Site Dashboard
Choose Month
A&P Spent
$5,350
GOR A&P % We need 6 RN per day to hit Target Room Night
Let's Celebrate !!! 120 $31,200 Sales 40% Up from previous month 17%
-
10.00
20.00
30.00
40.00
50.00
60.00
70.00
80.00
A M J J A S O N D J F M
-
2.0
4.0
6.0
A S O
0
500
1,000
A M J J A S O N D J F M
3000
450
1600
300
Google
Yahoo
FB
Online Oths
Newspaper
Fair
Offline Oths
39434
4800
13806
3240
5000
15000
Google
Yahoo
FB
Online Oths
Newspaper
Fair
Offline Oths
0%
10%
20%
30%
40%
50%
60%
70%
0
100
200
300
400
500
600
700
800
900
1,000
A M J J A S O N D J F M
RN A&P%
0
20
40
60
80
100
120
140
160
180
A M J J A S O N D J F M
Total A&P Spending By Media
A&P Analysis
Cost / RN Trend
Select :
Momentum for Past 3 Months
Room Nights VS A&P% of GOR
Cost Per Room Night Trend
Performance
Site : Sample Travel Site Data Table
Month : 1. Daily A&P spend table including Google, Yahoo, FB, Ads, others BY Destination
Avg Rate 260 2. Daily RN by Destination
3. Daily Traffics
Bad 50%
Ok 80%
Cost/RN Benchmark 10 If the Cost per room night is higher this number, the city is highlighted
AUSTRALIA
CHINA
HONG KONG
INDONESIA
JAPAN
MACAU
MALAYSIA
PHILLIPINES
SINGAPORE
TAIWAN
THAILAND
VIETNAM
1. Daily A&P spend table including Google, Yahoo, FB, Ads, others BY Destination
2. Daily RN by Destination

If the Cost per room night is higher this number, the city is highlighted