Beruflich Dokumente
Kultur Dokumente
Gujranwala
PEPSI COLA
Pepsi cola started in the January 1898, from a small Drug store in the
city of North Carolina. The owner of the Drug store, Mr. Caleb Bradham,
prepared a drink, which the customers called "the Bred Drink". Bred
registered this drink with the name of Pepsi Cola in 1903. Then he started
his own production at Macro level and established his own company. In
1909 this company reached to 24 states of America with more than 250
dealers. The very first packing of Pepsi was in 16.5 ounce.
With the efforts of the Sales & Marketing Department, Pepsi got so
much fame that it established new plants at a rate of thirty per annum.
Today Pepsi is available in more than 155 countries of the world
including Soviet Union & China.
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
INTRODUCTION
Naubahar Bottling Co. (Pvt.) Ltd. was established in 1971, but at that
time it was involved in the business of manufacturing and marketing of
Coca-Cola. It started its manufacturing and marketing business with Pepsi
Cola in 1981. The Area allotted to it, was Gujranwala Franchise. The
franchise area consists of the following nine districts.
1. Gujranwala
2. Gujrat
3. Hafizabad
4. Mandibahauddin
5. Jehlum
6. Sialkot
7. Narowal
8. Sheikhupura
9. Chakwal
10. Shahdra
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
The basic difference between the direct and the indirect delivery
system is that in a direct distribution system, the company spends its own
resources while in a indirect distribution, the delaer spends hi own resources
on all the factors which increased the sale. The company also has its depots
in different cities. Which helps a lot in increasing its sale and directing the
distribution system. They are in
Sialkot
Gujrat
Shahdara
Jehlum
Sheikhupura
COMPANY OBJECTIVE
FUTURE PLANNING
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
ACHIEVEMENTS
Recently the company has achieved ISO 9002 Certificate, For its best
production and services. The company has already received different awards
for its best quality, maximum production and even growth. They are
Currently the company holds more than 80% of the market share in its
franchise area. The company is investing a lot of capital on the development
of its infrastructure and strengthening its dealers network. For this purpose
hundreds of T.O.Ts are distributed in all the cities each year.
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
Post Mix Department installs machine at any suitable place with the
cash security of Rs, 30000. Along with Post Mix machine, they also provide
counter, water tank, water filter(s), disposable glasses, disposable plates,
machine maintenance and service. The cooling system is almost like
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
Until now total 122 has been installed in different districts and approx.
114 are working while others needs repair. There is further demand of about
100 machine
POST-MIX SYSTEM
The syrup mixed with water and CO2 at the customer account. POST-
MIX containers can be bifurcated in Transfer Tank.
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
carbonator, then through a pressure relief valve and back flow check valve to
a juncture where the CO2 line gets divided. One segment going to secondary
regulators and the other to carbonators and the other to carbonator tanks.
The flow of CO2 from the secondary regulators goes to the syrup
containers. Syrup flows from the containers to the refrigeration unit and then
to the dispensing valve. The CO2 gas directed to the carbonator assembly
enter a small capacity tank which contains potable water automatically
controlled to a predetermined level in addition to the tank. Its safety valve,
the carbonator assembly includes a motor driven water pump to force the
potable water into the tank against the CO2 pressure. The carbonated water
from the carbonator .
Activate a valve until pump starts. Close valve and allow pump to
cycle. Dispense drinks from each valve to purge and remaining sanitizer
from the sytrup lines and establish quality carbonation in the carbonator .
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
TRANSFER TANKS
The most common packaging from for both PRE-MIX and Post Mix
product is the Stainless Steel Tank. This tank comes as either a single entry
or double entry system. Each has specific advantages and disadvantages.
Both PRE-MIX and Post Mix product can be stored in either single or
double entry system
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
CO2 CYLINDERS
Outlet Machine Stock 1 Cylinder
Outlet Reserve Stock 1 Cylinder
Factory Stock 1 Cylinder
Total: - 3 Cylinders
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
SALES
• Security Deposit Receipt.
• Legal Agreement papers.
• Installation site sheet
• Installation & pick up order .
• Quality control functions.
SERVICE
* Preventive maintenance card. * Wastage Record.
* Complaints log. * Spares unage Record
* Quality control & sanitation.
DELIVERY
• Delivery Card.
• Sales History Card Account Cash Record
WORKSHOP
• Daily sale & stock report
• Issue / Collection slip.
• Future needs Technical Development.
• Repair Section
• Store Section
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
OUTLET SELECTION
Dispensing equipment is very expensive and therefore every care
must be taken to ensure that the outlet have proper annual yield. As with any
installation of Post-Mix equipment, it is important to first undertake a site
survey. Until this is done it is not possible to ascertain the equipment
required. The points that need to be checked are:
1. Volume through put.
2. Type of unit required & space for product tanks
3. Construction, alteration and other details.
4. Water and electrical requirements.
5. General Details and deliveries.
6. Proper space for air circulation.
7. Dealer and staff are trained or not.
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
SUGGESTIONS
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
PROBLEMS
There is job dissatisfaction and very low motivation on the staff due to:
Low salary
Daily allowance has been eliminated
Overtime is rewarded in terms of holidays not in monetary terms.
According to technicians, they normally do not get a chance of
making allowed vacations due to workload so the extra holidays are of
no use for them.
Higher positions are filled from outside, people within the department
should be promoted to the chief technician and sales supervisor level.
Technicians perform the responsibility of salesman for which they get
just Rs. 2.50 per cylinder that is very low.
Computer is present in the S.O. office but no one in the department is
really qualified to get use of it.
Sales targets are set without the consent of staff.
Post Mix staff has no knowledge of ISO.
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
helper and driver . these people should work as a team in the field and
must possess the characteristics that make a team successful i.e.
technical competence, trust ----.
The group should move with full preparation i.e. all required slips,
necessary tools, tested equipment.
The routes must leave at least till 0:30 A.M.
The vehicles must be fit and available on time. It is in their best
interest and make their job safe, convenient and speedy.
The new machines are not available for installation. Used
machines and counters make shopkeepers unhappy.
The behavior of the staff with shopkeepers is generally good. The outlet
owners have the Post Mix office number complaints and the response is
efficient.
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SHIPPING DEPARTMENT
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
contract.
On arrival of vehicle, dealer/salesman records entry (detail of empty)
on gate register. A token # is issued to every vehicle.
Shipping staff unloads vehicle on the token number. Empty incharge
checks then for breakage and they are sorted out physically in
standard, junior, liter sizes and put into cases brand and size wise.
Empty incharge prepares empty slip. Empty slip has an office copy
and three other copies at factory one copy goes to MIS, other is for
shift incharge at DP godown and the third is for gate office.
Gate office reconciles the copy of empty slip with initial entry.
Gate register has two parts, one is for gate entry and the other is
shipping received. Details of empty slip must match with the earlier
gate entry otherwise empty incharge & shift incharge is informed.
SUPPLY OF EMPTY TO PLANTS
Shipping department has three godowns for empty storage. These are
godown No.1, No.2
PEPSI TOWN
Due to shortage of space in godown # I, empty is unloaded at godown
# 2 or sent to PEPSI town. This empty is returned when storage space
becomes available at godown # I. Empty is supplied to plant when required
by production people in specific quantity. the delivery is through forklifts.
Daily production report.
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
Clearance Godown
& payment
i) For the base market salesman directly take load from factory godown.
At the end of the day, they return the empty and deposit daily cash.
ii) NBC has five depots to ensure smooth, regular supply and stock
maintenance in other cities covering whole franchise area. The depots
are in Sialkot, Gujrat, Jehlum, Sheikhupura and Shahdara. The depots
are treated like distributor /dealers. Shipping, sales and MIS staff
works in depots. Trucks are made available by the company on
contract to supply liquid and return empty frame depots settlement
sheet of depots in prepared and cleared by the transfer of cash from
dealer's account to company accounts.
iii) Some dealers whose area is not base or under any depot's range also
take load directly from factory and clear their settlement sheet by cash
payment.
The procedure for all three types of parties is same. The salesman /
drives deposits empty slip to MIS computer operator. Liquid slip is issued to
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
the salesman on which the quantity, size and brands are specified. Vehicle is
loaded in the DP godown monitored cleared by stock incharge.
Issued on FIFO (first in, first out) basis via validity of production
dates. It ensures that product is not expired, bad taste and visually
unattractive.
Shift wise record of daily transactions is maintained.
These is physical stock taking for physical but not for expiry dates.
All Pepsi Cola carbonated soft drinks are packed in glass/PET bottles
or post mix tanks. This is called primary packaging. Filled glass/PET bottles
are further secured by means of plastic or wooden shells/cases called
secondary packaging.
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
Empty IN Liquid
Stocktaking of empty at the Stocktaking in the morning and
beginning Of shift (copy) entry on Liquid Received and
Empty unloading Issued form Full in and liquid
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
cases empty moved to and brought back from Pepsi town only due to
this shortage of space.
Environmental conditions are not good. Shipping staff and labour has
to work whole day in sales vehicles and forklift's. It causes health
problem for them liquid is supplied to depots based on daily sales and
current stock position. But many times they receive unneeded liquid.
For example, there is Shahdara but instead of teem is shortage of
teem. They are sent Pepsi. The root cause is shortage of storage space
at DP godown and production and shipping.
Pepsi town is a big land area. Where a huge stock of empty is lying.
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
Breakage, rejected empty, TIN packs and other useless material must
be sale out by getting maximum price.
NBC announces two best employee of the month awards each month
from production and service sector. Production sector includes
production and quality control department while service sector
includes shipping, Admin, procurement & stress, MIS, cash and
accounts department. In this award is won by an empty incharge of
shipping from service sector. Shipping is a large department where
250300 people work. There should be a separate best employer of the
month award for shipping. The jobs of shipping staff are more
physically & mentally demanding. It will motivate and help them to
some out of the complex that shipping is an ignored past of the
organization.
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
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QUALITY CONTROL
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* Calibration
Laboratoryequipment's
Production equipment's
υ Incoming raw material testing
υ In process testing
WATER TREATMENT
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
WATER TESTS
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
The frequency of test for water treatment is after an hour and for washer
final rinser is once in a shift.
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
PRODUCTION
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
IN PROCESS TESTING
pH TESTING
pH scale indicates the amount of acidity or alkalinity. pH is measured
for Raw water, treated water, control drink, finished beverage, T.A. testing
and incoming raw material. The purpose of the test is to define the line Brix.
This also helps in predicting the sensory attributes of the beverage.
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
The purpose is to test the incoming sugar for its ash contents in order
to define quality. Sugar ash is primary indicator of sugar sensory
performance in a beverage. It is comprised of organic and in organic salts
left over from the refining process. The sugar is used in syrup making.
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
the analysis are outside printing, inside printing, color, shell or liner flash,
cracks, band etc.
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
Pre-inspection Safety
Tank# Product Appearance Washing Filling Performed
O-ring Wolves
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
CALIBRATION
The calibration ensures that the equipment is fit for its intended use.
Calibration is very integral and critical because instruments are eyes into the
process and if they are not working properly, the process may produce
unexpected or undesired results.
HYDROMETER CALIBRATION
The purpose is to test the non-existence in Brix reading and note if
difference existed.
THERMOMETER CALIBRATION
To assure that thermometers are properly tested for their exact
temperature readiì¥Á347 3434ð¿34343434343434343434343434¾ø3434
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glasses.
Earplugs should be provided to the people working in the production hall.
Proper sitting room should be provided to CO2 supervisor to keep the
spare parts, tools and documents safely.
Labor should wear neat and clean uniform.
Proper arrangement should be for draining
Many under 18 age boys are working in production.
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
PCI collects product samples from market, tests them in their labs
against standards, sends monthly test results summary to their franchisers
and allots rating (colors) to franchisers after every three months. The PCI
Operations Director - Quality Systems for Middle East, North Africa &
Pakistan sends rating of 44 factories including NBC. The color rating is
based on following criteria.
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
Or
Sensory good/ Analytically satisfactory
NBC has been in yellow color after the standard percentage is Increased.
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
MIS
The software system have two basic parts and these are developed in
some programming language. The post important part of any information
system is database. The database is the basic structure of data and defines
how data is organized, stored and retired from memory. The database
operates at the back end. At the front end, data is entered and retired through
input screens.
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
Sales system
Cash system
Shipping system
Post mix system
The basic input of this system is empties slip, liquid out slip, full in slip
by order slips. Empty short slip, the reports of the system are
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
Payroll System: -
There is separate payroll system for NBC and Friend's Agency. The
output of the system is pay slips and payroll report at the end of month.
Payroll report incorporates.
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
There should be formal web site and e-mail accounts of employees in the
organization. A small computer books library will help the staff to add their
skills.
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
Accommodation
Holidays
14 Annual
1 O Casual
16 Medical with 1/2 pay. Annual pay
Increment & bonus.
Medical facility
Mess
Time office maintains personal file of each employee, daily
attendance, leaves, incentives & commission etc., job descriptions and
organizational chart are available for all employees. Employees are rotated
from one department/post to other on request or when required. Payroll
system.
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
their jobs and pay scales. Experienced staff is leaving the organization or
searching for opportunities. With the kind attention and efforts of general
manager & deputy general manager, the situation is improving. Qualified &
young people are joining the organization. The pay scales of metric,
intermediate & graduate employees are revised. However much more is
needed to do in this regard.
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
AUTO WORKSHOP
The function of auto workshop department is top provide repair,
overhauling and maintenance services to the vehicles used in the
organization. These vehicles include Mazda, Toyota, Hino, Suzuki, Honda
and forklifts (Toyota) of different models and capacity. Total number of
vehicles served by the auto workshop is about 140. the responsibility of auto
workshop is to keep PEPSI fleet efficient, dependable and energetic.
Different departments particularly shipping and sales use these vehicles.
Sales staff mostly uses vehicles outside Gujranwala. In case of some major
work, it comes to workshop however if there is nominal repair work, they
have it done locally. The staff of the department consists of 20 persons
including mechanics. Record keeper, supervisor and headed by auto0
workshop manager.
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
• Work order indicating defect, repair work and remarks and after repair
a certificate showing that maintenance work is all right signed by the
driver of the vehicle.
• Work order for market.
• Log book in each vehicle for each driver.
• Gate pass]
• Store requisitions for transport spare parts and stationary. A small
section of store working under main store is maintained in the
workshop
Electrocution section
Tire maintenance section (compressor) Body welding section
Service section
Tool room
WORKING PROCEDURE
For any repair work, the driver must fill a work order signed by his
respective in charge. The work order is also necessary for cars and
motorcycles.
The work order is refereed to record keeper who hands over to supervisor
after entering in register and reports to work shop manager in case of
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
accident.
The supervisor is responsible for assigning the job to mechanic by
matching the type of work and his skills.
In case of some work required from market, supervisor himself goes with
the vehicle or assigns one mechanic to monitor market work.
The driver signs the work order certificate after his complete satisfaction.
OBSERVATION/SUGGESTIONS
Standards are set for mobile oil change, air filter change,
mileage etc. of different vehicles. The data needs to be maintained and
regularly evaluated.
Specialized workers are needed to work on different
parts of vehicle e.g. spring load, radiator etc. as well as for petrol and
diesel vehicles. Specialist mechanics demand higher pay. For this reason,
department has to get services from market.
There has been no training for mechanics, they are
learning only by time. Mechanics can acquire new skills and save
expenditures by attending short courses as department head because of
his ability to communicate and better understand problems praises one
diploma holder mechanic.
Maintenance and smooth of vehicle is dependant upon
driver's understanding and care for the vehicle. There is no formal
training for drivers as well.
Short training camps should be arranged by the
department conducted by engineers of the companies/dealers from where
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
ISO 9000
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
DOCUMENT STRUCTURE
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Elements Department
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
ISO DEPARTMENT
The structure of ISO dept. is simple. It is headed by ISO manager
under which an TSO Coordinator works. The main functions of the dept. are
System Improvement
Better image of the product
Reduction of losses
Improved efficiency
Complete documentation
Standardized raw material
Preservative maintenance of equipment
Improved productivity
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
SUGGESTIONS
There are following problems in successful execution of the system:
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SUPPLIER SELECTION
Selection of right supplier is an important job being performed by t.he
department. Selection criteria differs from one category to another category .
CRITICAL
These items are very much sensitive and one has to be cautious about
making final decision about suppliers, in NBC following factors are taken
into consideration while selecting supplier for these items
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
TECHNICAL/GENERAL ITEMS
While selecting a supplier for technical and general item any of the
following method is used.
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
Chemical properties
Physical properties
Packaging
Sampling details
Storage & handling
Rejections
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
GENERAL PURCHASES
For the general purchases like stationary, technical parts, supplies etc
issue requisition slip (in case required material is in the store) or purchase
requisition slip ( in case required material is not in the store stock) signed by
concerned department head is send to Procurement Manager and Purchasers
of procurement department make the purchase.
Mechanical
General
Stationary
General Electric
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
Receiving voucher
Ledger (posting on ledger)
Store return voucher
Internal gate pass
Temporary gate pass
Permanent gate pass
Daily activity report
Daily stock taking report
TOT report
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
Marketing Development
Outlet
Tactical analysis and routine planning of market
strategies.
Competition activity monitoring
T.O. Ts. management
Publicity management
Sensory indices management
Time management
MARKET DEVELOPMENT
The first and the most basic job of the sales and marketing department
is to plan, develop and make targets. And also to make strategies to achieve
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
those targets and develop the market. The following major factors are
considered in this respect.
Collection of all the data about each and every distributors/ outlets,
about its sale, volume, growth and exclusivity.
Finding the gaps in the market where there is a potential.
Finding the points where competitor is strong and hoe we can break
this point.
Location of non-traditional shops where potential is available for the
beverage.
Different offers must be given to break the competitors point or win
the mix point.
OUTLET
Outlets play an important role in strengthening the market. By
monitoring them you can build your market, have their loyalty and increase
your sale. Sales persons should continuously visit outlets, listen their
complaints and satisfy their needs and requirements. They must have
information about each and every outlet, its growth, and volume and type
business. Proper check must be maintained to get the feedback from the
shopkeepers
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
Data collection about the sale, volume, growth, profitability, size and
place of the shop
Record of all the T.O.Ts. given to the shopkeeper.
Further plan for the injection of T .0. Ts.
Checking all the equipment time by time any removing their
complaints
PUBLICITY MANAGEMENT
To promote the image of the company and its products, publicity is a
major tool. Publicity plays an important role in the promoting the image in
the consumer's minds.
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
must be checked time by time so that the standards of the PCI may not
doubted
The sales and marketing department have to manage, plan and make
strategies a about the distribution of empty whether it is on credit or cash.
The department also has to handle and manage load. Whether it is on
vehicles or shipping or distributors or at the depots level. At shipping level
load management can be divided into
• Package wise
• Brand wise
• Demand wise
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
• Trippage level tracking of each distributor for the last two years at
least.
• Estimation of sales volume growth for at least last three years
• (Distributors or salesman rout)
• Estimation of empty injection volume for at least three years
• (Distributors or salesman rout)
• Comparison of empty Trippage from the one to other
distributors/salesman rout.
• Factors causing poor Trippage
• Factors involved causing hyper Trippage.
• Empty plan (Forecasting) based on the previous years Trippage
• Level & Percentage increase of empty injection.
TIME MANAGEMENT
Time management is the most important factor especially in a
Beverage industry, because it is wholly dependent on Sales and Marketing
Department. And without proper management of time this department
cannot run. Following are the key factors, which are to be considered
necessary for the management of time:
• Drop size of a specific area.
• Tonnage of the vehicle for that specific area.
• Total operational time management
• Idle time monitoring and elimination.
• Calculation of outlet knocks time.
• Calculation of available knock time for each outlet of a specific area.
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Naubahar Bottling (Pvt) .Ltd. Gujranwala
EXCISE DEPARTMENT
72
Naubahar Bottling (Pvt) .Ltd. Gujranwala
CASH DEPARTMENT
73
Naubahar Bottling (Pvt) .Ltd. Gujranwala
ACCOUNTS DEPARTMENT
74