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SUSILA ZANZI
T: 305-219-5306 SZANZI@BELLSOUTH.NET LINKEDIN.COM/IN/SUSILAZANZI WHOLENESSANDBALANCE.COM

SUMMARY OF QUALIFICATIONS

! Marketing, Communications, and Sales professional with years of consumer goods, entertainment, and wellness industry
experience focusing on Consumer & Field Marketing, Events, Promotions, Brand Marketing, and Business Development.
! Trilingual language skills (English, Spanish, Portuguese); multi-platform marketing campaigns; event & promotional
marketing, planning, execution. Expert Brand Ambassador. Passionate focus on creating positive change in the world.
! Outstanding skill sets in client/customer relations, organization, planning, and relationship building. A goal-oriented,
committed, and resourceful professional and team-player with excellent written & verbal communication, problem
solving, management, and interpersonal skills. Proficient in creating email marketing newsletters and managing
presence on social media sites (Facebook, Instagram, Pinterest, Twitter) to educate and increase brand awareness.
! Advanced user of MS Word, Excel, PowerPoint, Outlook, MailChimp; well versed in both PC and Mac environments.

PROFESSIONAL EXPERIENCE

Vega South Florida June 2014 Present
myvega.com
Brand Ambassador / Event Representative
! Host pop-up events and in-store retail demos. Actively engage customers with product and nutrition information.
! Create a unique customer experience to increase brand awareness, sales, and build customer loyalty.
! Communicate success stories, best practices, key learnings and other activities to Team Manager.

Pangea Organics National March 2013 Present
pangeaorganics.com/susilazanzi
Founding Senior Beauty Ecologist
! Top 4 Founding Beauty Ecologist in the country with Pangea Organics -skincare company in the LOHAS market segment
(Lifestyles of Health and Sustainability) that transitioned from a retail and online presence to Direct Sales in April, 2013.
! Sell, recruit, train, lead, coach, and develop a national top-performing team of over 105 Independent Beauty Ecologists
(Sales Consultants) to achieve monthly sales goals and incentives. Coordinate and conduct local opportunity events.
! Member of companys Leadership Panel, actively participating in the strategic structuring and successful development
of Pangeas new business model for growth into the future.

KIND Healhty Snacks South Florida March 2013 May 2014
kindsnacks.com
Field Marketing Brand Ambassador South FL
! Coordinated and hosted marketing events relevant to the brand and to the region, partnering with like-minded
companies and institutions.
! Organized & hosted in-store retail demos. Coordinated with store mngrs, buyers and demo coordinators on schedules
and product levels. Created a unique customer experience to increase brand awareness and build customer loyalty.
! Participated in strategic coordination and execution of sampling initiatives, reaching consumers where they live, work,
play and shop. Performed unexpected acts of kindness for others.
! Maintained relationships with existing sales accounts through POS placement and store merchandising.
! Seeded and developed relationships with market influencers, ultimately leading to increased brand visibility.
! Communicated success stories, best practices, key learnings and other activities to Field Marketing Manager.

Abbott Nutrition Miami August November 2012
Assistant Nutrition Educator representing Glucerna Hunger Smart Products (Temp)
! Assisted Nutritionists in educating patients at doctors offices on the health risks of diabetes and the importance of
adopting a healthy diet and lifestyle to prevent the onset of this chronic condition and maintain overall health.
Educated patients about the benefits of Glucerna Hunger Smart shakes and provide tasting demonstrations.

THE HIGHLAND GROUP Miami March 2011 October 2011
Marketing & Communications Manager, Americas
! Developed, implemented, and oversaw marketing and communication strategies/programs that build brand
awareness, and drive growth of The Highland Groups (THG) business consulting services (implementation, corporate
change, and operational execution) in the Americas.
! Supported Sales departments in developing new business and achieving revenue targets by presenting our capabilities,
value propositions, and proposed solutions in innovative ways.
! Created relevant multi-lingual content and sales materials such as industry-specific decks, case studies, best
practices/success stories connecting the companys existing consulting services and products to specific client needs.
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! Managed the research and development of content for the publication of marketing collateral. Identified, researched,
and analyzed data to evaluate existing and potential service markets, competitors, and market/industry conditions.

MTV NETWORKS LATIN AMERICA, Inc. (Viacom) Miami December 2007 2010
viacom.com / mtvla.com / mundonick.com / vh1la.com
Manager, Licensing & Merchandising (Nickelodeon & Viacom Consumer Products)
! Managed the Nickelodeon and MTV consumer products licensing business in Latin America across all categories (hard
goods, soft goods, branded foods, promotions, and publishing) for the companys entire portfolio of brands, including
the evergreen properties SpongeBob and Dora the Explorer.
! Identified opportunities, evaluated proposals, and negotiated deal terms with existing and potential new licensees.
Leveraged and expanded relationships with portfolio of 60+ licensees and strategically targeted and developed
relationships with new partners to grow licensing business in the region.
! Increased licensing sales revenues by 167% over one year.
! Liaised and worked hand-in-hand with multiple internal departments, including Legal, Finance, Consumer Marketing,
Standards, and Creative & Brand Assurance to ensure that rights were cleared, payments & royalty reports were
received, and product development approvals were expedited in order to meet client/distributors deadlines while
ensuring the best possible representation of our brands.
! Managed the day-to-day operations with licensing agents and partners, including art submission approvals, asset
requests, brand marketing and sales information/materials.

Coordinator, Licensing & Merchandising (Nickelodeon & Viacom Consumer Products) June 2005 December 2007
! Key liaison for the Nickelodeon & Viacom Consumer Products licensing business in Latin America coordinating the
approval and execution of licensing contracts, marketing and strategic initiatives, promotional events/projects, and
information dissemination to build brand awareness and drive licensing sales.
! Developed and fostered strong relationships with our local licensing agents. Liaison with a portfolio of over 200 licensees
across all categories.
! Spearheaded the successful launch and implementation of Nickelodeon & Viacom Consumer Products 1
st
ever
monthly Newsletter which highlighted the Latin American divisions most important information in terms of
merchandising, events, and promotions. This document became an indispensable sales and marketing tool for our
brands at the local level and received many accolades from clients, agents, and internally throughout the company.
The model was replicated throughout other Nickelodeon & Viacom Consumer Products divisions internationally.

Marketing Coordinator / Executive Assistant to VP of Marketing January 2003 June 2005
! Oversaw the development and implementation of strategic multi-platform and multi-country branding programs,
marketing initiatives, and alliances for MTV, Nickelodeon, and VH1 that impacted brand awareness and drove
viewership of programs and consumer participation in our events and promotions.
! Planned and executed local and pan-regional 360 marketing promotions and contests for all 3 brands.
! Liaised and maintained effective communication with multiple internal departments (i.e. Production, Programming, Ad
Sales, Distribution, and Online) as well as outside vendors, partners, and production companies to ensure that the
needs, requirements, and deadlines for the different projects/promotions/events were met.
! Served as Executive Assistant to the VP of Marketing.

OGILVY & MATHER (WPP) Miami October 2002 January 2003
ogilvy.com / wpp.com
Executive Assistant
! Provided executive & administrative support for both the Latin America Regional Director and the Regional Finance
Director in a fast paced advertising agency environment.

NATIVE FILMS Miami August 2000 April 2002
Production Coordinator / Executive Assistant
! Key liaison between Native Films production team and a diverse portfolio of clients worldwide, including: Coca-Cola,
Gatorade Fierce, Winston Worldwide/Switzerland, American Express, and Nokia/AT&T Wireless. Responsible for
developing and maintaining communication with clients, directors, advertising agencies, creative directors, producers,
photographers, vendors, etc., to ensure the overall alignment of strategies and the achievement of project goals.
! Coordinated the complete production process of all Film and Print productions, from bidding through post-production.
! Provided executive support for the President/Executive Producer in a dynamic, full-service production environment.

EDUCATION

Institute for Integrative Nutrition, New York, NY. Certified Holistic Health Coach; April 2012.
The State University of New York, NY. Certified Holistic Health Coach; April 2012.
University of Miami, Coral Gables, FL. Bachelor of Science in Communication.