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  • Factors Influencing Consumer Buying Behavior

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    Michael Ward
    26 Ansichten7 Seiten
    The document discusses factors that influence consumer buying behavior including price of the product, family income, usability, family culture, and external influence. Price of the product and family income determine whether a product is affordable. Usability refers to how easy a product is to use. Family culture and external influence from friends, celebrities, and advertisements also impact purchasing decisions.

    Originalbeschreibung:

    influence

    Originaltitel

    Influence of Family on Consumer Behaviour

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    The document discusses factors that influence consumer buying behavior including price of the product, family income, usability, family culture, and external influence. Price of the product and family income determine whether a product is affordable. Usability refers to how easy a product is to use. Family culture and external influence from friends, celebrities, and advertisements also impact purchasing decisions.

    Copyright:

    © All Rights Reserved
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    26 Ansichten7 Seiten

    Factors Influencing Consumer Buying Behavior

    Hochgeladen von

    Michael Ward
    The document discusses factors that influence consumer buying behavior including price of the product, family income, usability, family culture, and external influence. Price of the product and family income determine whether a product is affordable. Usability refers to how easy a product is to use. Family culture and external influence from friends, celebrities, and advertisements also impact purchasing decisions.

    Copyright:

    © All Rights Reserved
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 7

    -By

    Prathamesh Dalvi (07)


    Minali Hiremath (15)
    Anisha Javanjal (20)
    Nishant Kohojkar (24)
    Sagar Sawant (44)

    FACTORS
    Price of the product
    Family income
    Usability
    Family culture
    External influence

    PRICE OF PRODUCT & FAMILY INCOME
    USABILITY
    FAMILY CULTURE
    EXTERNAL INFLUENCE
    THANK YOU!

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