ASSIGNMENT 2

INTERACTIVE
MEDIA
Weng Leon Wong
0318923
Mun Yee
0319251
Chew Wee Li
0311976
RD Drake
1007K10923
Tan Eng Jun
0807C67907
The Groupings
Philosophy of Design
Design The purpose, planning,
or intention that exists behind an
action, fact or material object.
The best designs often solves a
functional problem in the most
simplistic of fashions.
Consider the umbrella, a design
that has lasted years of change
but remains uniform.
Web Design
Web design merges the need for
aesthetic beauty with optimal user
functionality/experience (UX).
Minimalist design sites such as
Google follows the philosophy of
Focus on the user and all else
will follow.

Demonstration
of the use of
motion
Articles
Dont Bore Your Visitors and Keep
Them Thinking
Navigation
Dont Make Them Wait
Find Out What Colors Will Cause
Your Visitors to Hate You
Plain, minimalist, mysterious. A demonstration of
simplicity not equating small content.
Dont Bore Your Visitors
Keep Them Thinking
Humans have a tendency to
group objects, to easily manage
thoughts.
There are 10 test tubes, but
humans tend to group them into
two groups of 5.
7Designers
Unique animations play while
loading the site.
To reinforce functionality,
animations shouldnt play too
long.
Good From The Great
Good
websites have
text that is
easy to read
and
straightforwar
d navigation.
Interest and
UX must be
married in
order to
become
pleasing and
legible.

Giving great navigation allows users to better explore
the site
Navigation
Great UX
Navigation is a crucial element in
the UX.
Lets the user know which part of
the webpage they are on after
using hyperlinks.
Eliminates any feelings of being
lost.
The logo of the company or site
should be at the top of every
webpage, linking back to home.
Hammering the Fact
Well executed navigation saves
time on behalf of the end user.
Increases platform compatibility.

Navigational Uniformity
Websites generally use blue or
red for links that have already
been visited.
Those that dont follow this
unnecessarily confound the UX.
Also sites that have no logo on
the top can also frustrate users
who are used to such
conveniences.
Waiting is overrated.

Dont Make Them Wait
Lowering the Bulk
Article suggested utilizing the
28.8kbps connection rule, with
specifications lower than 50k.
Make graphic images smaller.
Limit the amount of colors
displayed.
Use more solid colors.
Good Vs Bad
Salted Herring
Long time to
load.
Packed with
images.
Messy design
and color
scheme.
Hybrid Works
Short load
time.
Minor sound
and
animations.
No need for
scrolling.
Simple
Design.
Colors not only draw attention, they provide tools of
distraction and significance.
Colors
Colors
Plays a major role in
captivating attention.
Can influence mood,
feelings and emotions.
References
Dont Bore Your Visitors

Google.com, (2014). Google Design. [online] Available at: http://www.google.com/design/
[Accessed 7 Oct. 2014].

Lindstrm, R. (2014). Designchapel The work of Robert Lindstrm. [online]
Designchapel.com. Available at: http://www.designchapel.com [Accessed 3 Oct. 2014].

Navigation

Dummies. (2011). How to Develop a Navigation Structure. Available:
http://www.dummies.com/how-to/content/how-to-develop-a-navigation-structure.html. Last
accessed 8 Oct 2010.

Patrick J. Lynche. (2013). Site Structure. Available: http://webstyleguide.com/wsg3/3-
information-architecture/3-site-structure.html. Last accessed 8 Oct 2010.


References
Dont Make Them Wait

Friedman, V. (2008) 10 Principles Of Effective Web Design. Smashing Magazine. [online]
Available at: http://www.smashingmagazine.com/2008/01/31/10-principles-of-effective-web-
design/ [Accessed 8 Oct. 2014].

Inchauste, F. (2014) Simplicity Isnt Simple - FINCH. [online] Getfinch.com. Available at:
http://www.getfinch.com/2012/04/simplicity-isnt-simple/ [Accessed 8 Oct. 2014].

Whitenton, K. (2013). Minimize Cognitive Load to Maximize Usability. Nielsen Norman Group.
[online] Nielsen Norman Group. Available at: http://www.nngroup.com/articles/minimize-
cognitive-load/ [Accessed 8 Oct. 2014].

Find Out What Colors Will Cause Your Visitors to Hate You

Alizons-psychic-secrets.com, (2014). COLOURS AND COLOUR MEANING. THE MEANING
OF COLOURS IS A FASCINATING SUBJECT!. [Online] Available at: http://www.alizons-
psychic-secrets.com/colours.html [Accessed 10 Oct. 2014].

Home Decorating Trends - Homedit, (2014). The Role of Colors in Our Lives. [Online]
Available at: http://www.homedit.com/the-role-of-colors-in-our-lives/ [Accessed 10 Oct. 2014].

Paganspath.com, (2014). The Pagan's Path ~ Metaphysics 101 - The Meaning of Color in Life.
[Online] Available at: http://www.paganspath.com/meta/colordef.htm [Accessed 10 Oct. 2014].

SmokingDesigners, (2011). 30+ Beautiful Photographs Showcasing the Significance of Colors
in Our Life. [Online] Available at: http://smokingdesigners.com/30-beautiful-photographs-
showcasing-significance-colors-life/ [Accessed 10 Oct. 2014].