1.

As our school project we are to design a product that can improve

Melbournes communication. We decided to a large television that could be
placed in popular streets or stations. It will give global news and weather
and will also include interesting information, such as top 10 cafes or shops
to visit and an events on in that specific area. !o ou have an ideas or
improvements that we could include that would help ma"e this product
more effective and successful# What are our thoughts on this#
I think this is a good idea, however there are already a number of big screens
around the city (Fed Square, Melbourne Central) !ow could you make your "#
different$ %erha&s the "# could be &art'art installation and &art'communication
device Some kind of scul&ture or artwork could be built and the screen &laced
on that "his would make the screen more aesthetically &leasing and interesting
for the &ublic

$. What are some techni%ues ou would use to get our information
across#
(s most &assers'by are not likely to watch for more than a few minutes, you
should kee& the cli&s that are shown down to )* + ,* seconds ma-imum In the
age of social media and handheld internet devices, &eo&le have increasingly
short attention s&ans Cli&s should grab the audience.s attention immediately and
not drag on for too long

&. 'ow do ou ma"e sure that viewers are engaged in our shows and
advertisements#
I handle social media for C)/ and this is a constant battle for me I make sure
that we engage as much of our audience as &ossible via social media 0*1 of
(ustralians are engaged in dual'screen activity2 this means &eo&le watch "# and
use an internet device at the same time 3e are constantly sending out &romos,
viral videos, interesting articles and &hotos on social media "witter is great for
real time u&dates + we always remind our viewers that a &articular show is about
to start and tag any #I%s which feature on the show who will retweet 3e try to
create quirky advertisements featuring real &eo&le so that we look different to the
commercial networks Many advertisements feature a call'to'action such as 4call
us now to get 5*1 off. or 4mention C)/ to receive /51 off storewide. "his hel&s
entice &eo&le to act on an advertisement

(. 'ow do ou "eep a wide range of people in our audience eg.
)lderl or oung adults#
3e broadcast a wide range of content that a&&eals to a diverse audience 6oung
adults love social media and the ma7ority of our followers on Facebook and
"witter are under the age of )5 %eo&le love to see characters on "# who are
interesting and relevant to them For e-am&le, you wrote that you will show
weather u&dates on your "# screen 8verybody is usually bored by the weather,
but if you went to nursing homes around Melbourne and filmed elderly &eo&le
reading an introduction to the weather re&ort "his would immediately make your
weather re&ort different and a&&ealing to an older audience who may see your
screen
*. 'ow do ou "eep our audience interested#
(t C)/ we don.t actually &roduce any of the shows ourselves (ll &rograms are
&roduced by inde&endent &roducers so it is u& to them to make their content
interesting 9f course, we check each individual &rogram before it is broadcast to
make sure it meets our technical requirements 3e try to further audience
interest by &roducing 4different. commercials which are often funny or
&rovocative 3e also release e-clusive content online to give our audience an
incentive to visit our social media &rofiles 3e include lower'third gra&hics on
&rograms when they are broadcast on "#, for e-am&le while you are watching a
show like "he :ocal Footy Show, a little gra&hic will &o& u& encouraging viewers
to "weet about the show using the hashtag ;localfootyshow
+. Which social media do ou thin" ma"es television the more
effective# , )g tweets from that appear at the bottom of the screen from the
audiences thoughts.-
"witter is definitely the most effective form of social media for television
broadcasts %eo&le always have their &hones on them and will often use their
device during ad breaks and when something funny ha&&ens on screen It is
always good to &romote a sim&le hashtag for your content 3e do some live
"weeting and would love to have the facilities and staff to do more For e-am&le,
the (<C show Q and A is hugely &o&ular on "witter as it invites &eo&le with very
different views to have a conversation online "witter and Facebook are also
good for running com&etitions + if you have a &ri=e to give away ask &eo&le to
:ike > Follow your &age and answer a question to go into the running to win a
&ri=e "his increases audience engagement and allows you to find out more
about the &eo&le who already like your &age, allowing you to better target &eo&le
to increase your audience