SWOT

ANALYSIS OF
AMUL
GROUP 8
SANA
NEHA
MURPHY
THE TASTE OF INDIA
High quality at low price
Diverse Product Mix
Three Tier Model Structure
Connected with farmers who
are aware of traditional
practices
Robust distribution network
Provides credibility to
customers thereby increasing
loyalty
Market segmentation
High Visibility
Launched Indias first milk
ATM
STRENGTHS
Changing life style and
preference for milk and milk
products
Entering new product category
& expanding existing
categories
Large market and investment
opportunity
Food processing leads to
employment generation
Increasing income of
consumers
Growing international demand
OPPORTUNITIES
Products have short shelf life
Logistics constraints
Hasnt tapped the chocolate market
Highest numbers of livestock with
low milk productivity
Dependent on agriculture and
animal husbandry and
unorganized sector
Weak financial services
Land constraints and Animal
Infertility
Export of cattle feed leading to
expensive fodder crops
Poor veterinary and animal health
services
Lack of efficient cold chain
WEAKNESSES
Milk productivity
threatened by higher input
cost & lower milk prices
International & Domestic
competitors
Labor shortage
Global Inflation &
economic slowdown
Use of Drugs and
pharmaceutical for animals
THREATS
Exports should be increased
Diversify product portfolio to enter into products like chocolates
and processed food
Set up more plants in the Indian subcontinent
Opening of new dairies in the remotest location of India in order to
serve customers with fresh dairy products like lassi, paneer
Work on visibility at the international level
Amul must tie-up with restaurants /food outlets
Veterinary services should be enhanced
Weaknesses should be turned to strength through application and
operations of technological drivers : availability of technologies on
cold chain, transportation and storage, and ICTs.
RECOMMENDATIONS