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Thinking Like

An Economist

MB MC
MB MC
Economics: Studying
Choice In a World of Scarcity

 The Scarcity Principle


 Boundless wants cannot be satisfied with
limited resources.
 Therefore, having more of one thing
usually means having less of another.
 Because of scarcity we must make
choices.

Copyright c 2007 by The McGraw-Hill Chapter 1: Thinking Like an Economist Slide 2


Companies, Inc. All rights reserved.
MB MC
Economics: Studying
Choice In a World of Scarcity

Wants vs. Resources

Scarcity

Choices

Copyright c 2007 by The McGraw-Hill Chapter 1: Thinking Like an Economist Slide 3


Companies, Inc. All rights reserved.
MB MC
Economics: Studying
Choice In a World of Scarcity

 Economics
 The study of how people make choices
under conditions of scarcity.

Copyright c 2007 by The McGraw-Hill Chapter 1: Thinking Like an Economist Slide 4


Companies, Inc. All rights reserved.
MB MC

Economics: Micro and Macro

 Microeconomics
 The study of individual firms and
households

Copyright c 2007 by The McGraw-Hill Chapter 1: Thinking Like an Economist Slide 5


Companies, Inc. All rights reserved.
MB MC

Economics: Micro and Macro

 Macroeconomics
 The study of the performance of national
economies, and of the policies that
governments use to try to improve that
performance

Copyright c 2007 by The McGraw-Hill Chapter 1: Thinking Like an Economist Slide 6


Companies, Inc. All rights reserved.
MB MC
Normative Economics
vs. Positive Economics

 Positive Economic Principle


 One that says ‘what is’
 Normative Economic Principle
 One that ‘what should be’

Copyright c 2007 by The McGraw-Hill Chapter 1: Thinking Like an Economist Slide 7


Companies, Inc. All rights reserved.
MB MC

The Approach of This Course

 Focus on core economic concepts


 Learning economics through
applications

Copyright c 2007 by The McGraw-Hill Chapter 1: Thinking Like an Economist Slide 8


Companies, Inc. All rights reserved.
MB MC

Economic Naturalism

 Using insights from economics to help


make sense of observations from
everyday life

Copyright c 2007 by The McGraw-Hill Chapter 1: Thinking Like an Economist Slide 9


Companies, Inc. All rights reserved.

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