ROLE OF MEDIA IN

SOCIETY
 MAIN POINTS

 What is media
 Importance of media
 Advantages of media
 Impact of media on society
 Powerful strength of media
 Our responsibility
 WHAT IS MEDIA?
 In general,”media” refers to various means
of communication.For example TV, radio
and newspaper are different types of media.
 Media provide the public with
news,entertainment etc along with
advertising.
 Importance of media
 Media is the most popular tool of
communication
 The word global village has been given to
the world just because of media.
 Importance of media in nation building
cannot be neglected.
 Importance of media

 Media are very integral part of our lives

therefore they generate popular interest and
debate about any social problem.
 Advantages of media

 Helps in getting awareness about the world.

 Helps in bringing the world together.
 Cheap way of communication.
 People know what is wrong and right.
 Helps in research and analysis.
 Entertain people.
 Advertisement has been made
very easy.
 Impact of media in society

 The media,known as the fourth pillar of

democracy has a huge impact on society.
 There are both positive and negative
impacts media has on society.
 Some are media effects are changes in:
.knowledge
.Attitude
.behaviour
 Powerful strength of media

 Ability to bring the change both on a social

and government level is the most powerful
strength of media in any society,
 Our responsibility
 We should seriously think about the
revolutionary changes in the media and
work for the improvement and better future
of this sector.