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Marketing plan Romania

Internal analysis
- Mission, vision, strategy
- Core competences
- Value chain
- Financial analysis
External analysis:
- DEPEST analysis
- Industry analysis
o Porters five forces
o Market data
Size
Growth
Value
Prices
o Competition analysis
o Trends and developments
o Distribution channels
Retail
Out of home
Vending
- SWOT and confrontation matrix
- Strategy development
- Entry startegy
- Export and logistics
o Payments
o Transport
o Legal issues
- Sales and cost forecast
- Conclusion and recommendations