A.

Marketing 101 - Pri nci ples of Marketing with Environmental Management

Margari ta E. Peros

Pri nci ples - concepts, ideas, systems, strategies, procedures, techniques
Physi cal movement of product from point of production to consumption
Profi l e Variables - Personal Profile of Target Respondents
1. Name
2. Course
3. Year and Section
4. Gender
5. Nati onality

A. Marketing Acti vities
a. Adverti sement - public promotion of product or servi ce
b. Buyi ng/Selling
c. Promoti ons
d. Di stribution - from pt. of production to consumption
e. Research - for product development
B. Marketing Mi x
a. Product - What is the product?
b. Pri ce - How much is the product?
c. Promoti on - way of promoting the product
d. Pl ace to Buy product
e. Peopl e - target market - most important aspect - about needs, wants and expectation
C. Management
a. Types of Business
i . Commerce - direct selling to target market without producing
selling real estate, merchandising, department stores, supermarkets, hardware stores
ii . Servi ce
1. Recreational - promote physical activi ties
stage plays, beach resorts, parks, gyms
2. Trade - business given to a commercial establishment by i ts customers
al l banks, schools, hospitals, pawn shop, restaurants, junk shop
3. Professional - paying a professional fee for a service provided
doctors, lawyer, engineers
iii. I ndustry
1. Extracti ve - all products are produced from natural resources w/o processing
farmi ng, fishing, mining, pastoral, hunting
2. Genetic - processed
pai nt, asphalt, chemical products
3. Manufacturing
Raw Materials - buy raw materials to produce product
I nstallation - buy a product then install
1. ai r conditioning, doors, tiles, windows, glasses
Assembly - assemblage of different parts
1. tv set, electric fan