Summary of Presentation

 Gurgoan store  Stock arrangement

 Performance of  Individual sales
store  Category
 Category Management
contribution  Display in allotted
 Bata five steps zones
 Visual  FIFO
merchandising  CRM and CS
 Denomination key  Product knowledge
 Billing Procedures
 BATA STORE GURGOAN SEC-17
 The store is situated
just below the Head
Office.
 The total Sqft of
area of the store is
around 3000 sqft on
the ground floor
which has got 2000
selling area and the
small 1000 sqft of
stock room and also
have some space in
the basement for
stocks.
Entrance to BATA Store
 Is it exciting?
 Is it a great first impression?
 Mix it up.
 Don’t get trapped into
keeping products and
fixtures in the same position.
 Keep your store fresh and
exciting for the customers
and the staff.
 Do not block your entrance
with specials and promotions
and keep alleyways wide
open as possible.
Performance of last three years
350

 In 2005 Pairs sold = 300

53036 Value = 250
24255145
 In 2006 Pairs sold 200
Pairs
=70915 value- 150 value
33253636
 In 2007 till 29 week 100
closing pairs 50
sold=41300 value-
21655015 0
2005 2006 2007
 Category Contribution
 By observing the
2% Prosperity Chart one
12%
21%
can see that the
6% Men's contribution in
the total sale is 25 %
and Women
contribution is
18% around 20 % and
3% Kids section
Mens
contributes around
Womens 20 %
18% Kids
sandak  Rest is covered by
Hawai Sandak ,Hawai,
Sports
Canvas Sports and canvas
Bata five steps
 Greeting the customer
with the smile
 Making him comfortable
in the store and ask
what he is looking for ?
 Get three articles
instead of one.
 Give a genuine opinion
 Do suggestive selling
and cross selling
 Thank them and ask
them to visit again
Continued on second file