A

Case Study
Presentation
On
FoodWorld – A
Market Entry Strategy
 About Food World-A
 Food World store was modest beginning in R.A
Puram in Chennai( 9 May 1996)
 By November 1998, FoodWorld retail outlets
reached19, in 3 large cities
- Chennai (6)
- Bangalore (8)
- Hyderabad (5)
 First year turnover 1996-97 was Rs.210 million
 Projected turnover for 1998-99 was R. 870 million
and by November 1998, a turnover of Rs. 520
million already been achieved
 Food World-A
 Transformation
 Company strategy
 Location decision terminology
 Customer perception
 Demand exploration
 Customer behavioral analysis
 Food World-A
 Marketing strategy
 Target segment
Middleand upper class
Mass market phenomenon

 Positioning strategy
Storeambience
Top brands offered