Submitted to :- Submitted by :-

Ms. Pranjali Gautam Ajay Vallabh

Rizban Khan
Himanshu Chaarag
PIYUSH SAHU

INTRODUCTION
Audi German automobile manufacturer
that designs, engineers, manufactures
and distributes automobile
Audi oversees worldwide operations
from its headquarters in Ingolstadt,
Bavaria , Germany. Audi-branded
vehicles are produced in nine production
facilities worldwide.
HISTORY
Audi made by four companies.
They were part of auot union consortium in 1932 they
were DKW,Horch,Wanderer and audi
HORCH


At the end of the 19th century,
there were already a number of
car manufacturers in Germany.
One of them was August Horch &
Cie., founded on November 14,
1899 in Cologne. August
Horch was one of the pioneer
figures of automotive
engineering. Before setting up
business on his own, he worked
for Carl Benz in Mannheim for
three years as Head of
Automobile Production.
AUDI
The company established by August
Horch in Zwickau on July 16, 1909
could not again take its founder's
name for reasons of fair trade. Horch
found a new name for the company by
translating his name, which means
"hark!", "listen!", into Latin. So it was
that the second company to have
been set up by August Horch
commenced operations under the
name Audi Automobilwerke GmbH,
Zwickau, on April 25, 1910.
WANDERER
In 1885, the two mechanics
Johann Baptist Winklhofer and
Richard Adolf Jaenicke opened a
repair business for bicycles in
Chemnitz. Shortly afterwards they
began to make bicycles of their
own, since demand at that time
was very high. These were sold
under the brand name Wanderer,
and in 1896 the company itself
began to trade as Wanderer
Fahrradwerke AG.
DKW
The company's founder Jorgen Skafte
Rasmussen began to experiment with a
steam-driven motor vehicle in 1916,
registering DKW as a trademark. In 1919 the
company, by now renamed Zschopauere
manufacture of small two-stroke engines,
which from 1922 on served as a springboard
for its success in building motorcycles under
the brand name DKW. The first small DKW
motor car appeared on the market in 1928

TECHNOLOGY

Bodyshells
Audi produces 100% galvanised cars to prevent corrosion and
was the first mass-market vehicle to do the full-body zinc coating
has proved to be very effective in preventing rust. The body's
resulting durability even surpassed Audi's own expectations,
causing the manufacturer to extend its original 10-
year warranty against corrosion preformation to currently 12
years
Space frame
in 1994 the Audi A8 was launched, which introduced
aluminium space frame technology. which saves weight and
improves torsion rigidity compared to a conventional steel frame.
TECHNOLOGY
ENGINE
Audi uses the Volkswagen Group W12 engine instead of the
conventional V12 engine favored by rivals Mercedes-Benz and
BMW.
Direct-Shift Gearbox
At the turn of the century, Volkswagen introduced the Direct-Shift
Gearbox (DSG), a type of dual clutch transmission. It is an
automated semi-automatic transmission, drivable like a
conventional automatic transmission
LED daytime running lights
Beginning in 2006, Audi has implemented white LED technology
as daytime running lights (DRL) in their products. The distinctive
shape of the DRLs has become a trademark of sorts. LEDs were
first introduced on the Audi A8 W12, the world's first production
car to have LED DRLs
PRODUCTION FIG.

A1 A2 A3 A4 A5 A6 A7 A8 Q3
Q5 Q7 TT R8
2003[61] 27,323 159,417 353,836 168,612
21,748 32,337
2004[62] 19,745 181,274 345,231 195,529
22,429 23,605
2005[63] 10,026 224,961 337,705 215,437
21,515 1,185 12,307
2006[64] 231,752 341,110 487 229,021
22,468 72,169 23,675 164
2007[65] 231,117 289,806 25,549 243,842
22,182 162 77,395 56,766 4,125
2008[66] 222,164 378,885 57,650 214,074
20,140 20,324 59,008 41,789 5,656
2009[67] 206,747 282,033 84,883 182,090
8,599 105,074 27,929 22,821 2,101
2010[68] 51,937 198,974 306,291 111,270 211,256 8,496
22,435 154,604 48,937 26,217 3,485
2011[69] 117,566 189,068 321,045 111,758 241,862 37,301
38,542 19,613 183,678 53,703 25,508 3,551
2012[4] 123,111 164,666 329,759 103,357 284,888 28,950 35,932
106,918 209,799 54,558 21,880 2,241

AUDI MODELS
AUDI
FINANCIAL FIGURES
A new all-time record for AUDI AG: In 2013, the company sold
around 1,575,500 automobiles worldwide, 8.3 percent more than
in 2012. The premium manufacturers sales thus increased by
more than 100,000 units for the fourth consecutive year. Major
growth drivers over the past year were Audis three biggest
export markets, all of which reported double-digit growth: with
China up 21.2 percent, the United States up 13.5 percent, and
the UK up 14.9 percent. In Europe and China, the four rings
again led the premium segment in 2013 as the top-selling brand.
Audi concluded the year with a 18.4 percent growth to around
130,700 global deliveries in December, increasing sales in all
regions of the world compared to the same month of 2012.
AUDI MANUFACTURING
PLANT
A building block for a successful future: Audi has
been building cars for the local Indian market in
Aurangabad, in the State of Maharashtra, since
2007. Employees at the koda Auto India Private
Limited (SAIPL) plant assemble the Audi A4, the
Audi A6, the Audi Q5 and the Audi Q7.
WHY CHOOSE AUDI ?

Long vehicle life
Excellent alignment of vehicle
Rust-free body
Daytime running lights(LED)
Long Warranty and insurance
New accessory technologies
Elite look and design
Wood and leather also used
High class engine with very less heat loss


CAREER

Audi is a MNC.
Audi provides the best future for those who are
interested in automobile sector.
Audi has production plants in nine countries and
India is one of those.
Audi is one of the biggest organization which consists
of 68802 employees.
Audi provides best training for workers.
Audi usually hires 2000 engineers every year.


CONCLUSION
Audi is the best company in automobile sector.
Audi launches different models every year.
Audi creates luxury cars.
Audi provides good career in automobile
sector.
Audi provides best automobile technology.