Group Names: Period: ____ Date: ____________

PSA Poster Rubric

CATEGORY 10 8 6 4
Use of Class Time Used time well during
each class period.
Focused on getting the
project done. Never
distracted others.
Used time well during
each class period.
Usually focused on
getting the project done
and never distracted
others.
Used some of the time
well during each class
period. There was
some focus on getting
the project done but
occasionally distracted
others.
Did not use class time
to focus on the project
OR often distracted
others.
Graphics - Originality Several of the graphics
used on the poster
reflect a exceptional
degree of student
creativity in their
creation and/or display.
One or two of the
graphics used on the
poster reflect student
creativity in their
creation and/or display.
The graphics are made
by the student, but are
based on the designs or
ideas of others.
No graphics made by
the student are
included.
Grammar There are no
grammatical mistakes
on the poster.
There is 1 grammatical
mistake on the poster.
There are 2
grammatical mistakes
on the poster.
There are more than 2
grammatical mistakes
on the poster.
PSA Elements Student has chosen a
relevant social issue
and displays a clear
message and theme
that demonstrates
exquisite effort and
understanding of
concepts
Student has chosen a
relevant social issue
and clearly displays
message.
Student struggled to
find a relevant issue
and the message is
somewhat unclear
Student did not choose
a social issue/message
is unclear or non-
existent.
Slogan PSA contains a
meaningful, creative
slogan that clearly and
concisely explains the
message of the PSA.
Demonstrates a high
level of thought and
care and thorough
understanding of target
audience.
PSA contains a
meaningful slogan that
clearly and concisely
explain the message of
the PSA. Demonstrates
solid effort and time in
though. Shows
understanding of target
audience.
PSA contains a slogan
that is somewhat
confusing or not clearly
related to the message.
Slogan is unoriginal.
Does not have a clear
target audience in mind.
PSA slogan is copied
from an existing
campaign, not present,
or inappropriate for
content. Message is
inappropriate for target
audience.
Use of Text Text choice is varied
and creative. Text is
used to enhance the
meaning of the PSA
and adds to the overall
message of the PSA.
Text choice is
appropriate and
deliberate. Text is used
to compliment the
meaning of the PSA
and enhances the
overall message of the
PSA.
Text choice is obvious
or inappropriate for
content of the PSA.
Text is absent from the
PSA.
Photo manipulation
and cut out
Photo is clear, with no
extra material; looks as
if the picture is naturally
apart of the poster.
Photo is realistic and
appropriate to content
and adds to the overall
message of the PSA.
Photo is clear with
some extraneous
material from the cut
out, fits with
background, is clear
and appropriate to
content, adds to the
overall message of the
PSA.
Photo is blurry and still
contains numerous
elements of the original
picture that were not
deleted or edited. Photo
does not mesh with the
background and looks
detracts from the
overall message of the
PSA.
Photo is nonexistent or
was not cut out or
clearly edited for use in
the PSA. Photo is blurry
and detracts from the
overall message of the
PSA.

Total Score:__________________

Comments:

Group Names: Period: ____ Date: __________
Public Service Announcement Poster Assignment

Task:
For this assignment you will be working in groups of 3 to 4 to create a PSA poster in
which you will choose an original idea and design a poster that conveys your message to
your target audience. In addition, you will research other PSAs and analyze the
advantages and disadvantages of using the techniques they did.

Requirements:
You must turn in this completed checklist with your project by the due date announced in
class. DUE DATE: _ .

Planning Phase:
Selected a topic/issue
Taken a stand on that topic
Viewed at least 2 PSAs on your topic AND 2
additional PSAs on other topics
Collected information/data (survey questions) on the
topic and at least two quotes you could use
Planned the emotions you want your audience to
feel
Thought of a slogan to use in the PSA
Thought of pictures and graphics you could create
Approval Sheet signed by Mr. Payne

Research Phase:
Now choose ONE of the PSA posters you found and answer the following questions for
analysis. (Create your own analysis sheet, to be glued to the back of your poster)

PSA ANALYSIS
Subject of PSA?
Author or group promoting PSA?
Medium (e.g. Poster, web page, commercial, magazine ad, etc.)
What is the main message presented in the PSA?
What technique is utilized by the text creator in promoting the message?
How effective is this PSA? Explain with specific detail the advantages and
disadvantages.
Would this PSA affect you personally? Why or why not?







Group Names: Period: ____ Date: ____________
Creation Phase:
You may draw, paint, or use collage to create your poster.
Your poster must contain:
an original slogan with a clearly stated positive message
an original image/drawing or set of related images
persuasive elements that grab the viewers attention
an analysis sheet glued onto the back
Your poster should be:
either all color or only black and white
attractive and easy to read
neat and free of pencil marks
free of spelling or grammatical errors
school appropriate
creative and original
Final Check:
We followed every step in the above checklist to
complete our work
We evaluated our PSA according to the rubric and
we are certain to get the best grade possible
Everyone in our group agrees the project is finished
and is ready to be graded
We completed the teamwork assessment

Approval Sheet
Social Issue/Topic: _______________________________________
_______________________________________________________
_______________________________________________________

Target Audience:__________________________________________________________
Images, colors and other strategies I can use to reach my target audience:
__________________________________________________________
__________________________________________________________
__________________________________________________________
__________________________________________________________
__________________________________________________________
__________________________________________________________

Slogan:
__________________________________________________________
__________________________________________________________
__________________________________________________________
__________________________________________________________



Approved by Mr. Payne on :__________________