Beruflich Dokumente
Kultur Dokumente
CHEN
EDUCATION
NEW YORK UNIVERSITY STERN
SCHOOL OF BUSINESS
Jan 2015
New York, NY
B.S, Finance & Economics
Overall GPA: 3.5/4.0
InternationalStudiesProgram
Mar 2014
Santiago, Chile
EAST CHINA NORMAL UNIVERSITY
Jan 2013Jun 2013
Shanghai, China
NYU Study Abroad
HONORS
LOreal Case Competition,
Campus Finalist [2013]
Stern Trustee Scholarship
[2011-2015]
Cecelia Chan Scholarship for
Study Abroad [2013]
Santander Study Abroad
Scholarship [2013]
Harold S. Geneen Memorial
Scholarship [2013-2015]
George & Evelyn Peterson
Scholarship [2015]
SKILLS
Salesforce CRM
MS Office Professional Suite
HTML & CSS
INTERESTS
Running | Travelling | Painting
| Tea tasting | Singing | Biking
CONTACT
WORK EXPERIENCE
SALESFORCE [New York, NY] Jun 2014 Present
CustomerSuccessIntern
Built reports and dashboards to analyze accounts with independent software vendors
Evaluated risks of a portfolio of accounts worth over $16M in annual contract value and pre-
sented findings to senior managers
Led an initiative across the entire East Coast region to help over 300 customers improve
Salesforce adoption metrics
KINVOLVED [New York, NY] Jan 2014 May 2014
StudentConsultant
Wrote a structured work plan for a 10 week engagement and led bi-weekly client calls
Utilized Porters 5 Forces and a SWOT analysis to identify key challenges and opportunities
for a social enterprise in the education-technology industry
Presented an in-depth marketing and business development strategy to co-founders to ex-
plore new customer segments and 10 potential strategic partnerships
CASE COMMONS [New York, NY] Aug 2013 Dec 2013
ProjectManagementIntern
Designed customer-facing training presentations to drive adoption among end-users
Managed logistics of a user research project with the companys largest client
Researched options for company-wide transition of agile project management tools
Worked on cross-functional teams with lead project managers, COO, and lead developers
ROOSTERS MGC [Towaco, NJ] Jun 2013 Aug 2013
MarketingIntern
Organized a promotional event with 50+ attendees, increasing brand awareness
Developed relationships with over 30 local event planners to access client segments
Designed marketing and coordinated distribution across 20 local businesses
LEADERSHIP
LEUKEMIA & LYMPHOMA SOCIETY [New York, NY] Jun 2014 Present
FundraisingCoordinator,LighttheNight
Spearheaded recruitment campaign for the Salesforce NYC corporate team, leading to over
30% growth in participation over the previous year
Designed and marketed fundraising events such as a 50-50 raffle which raised over $1,500
Coordinated logistics for a charity happy hour event at a local restaurant
NYU NET IMPACT [New York, NY] Dec 2011 Present
Co-President(Past:Treasurer)
Oversaw growth of programs by over 20%, earning the club a 46% budget
Earned Gold Status for being in the top 16% of 300+ Net Impact chapters internationally
Manage corporate relationships to secure speakers for weekly events
Pitched to faculty to secure $5,350 for club leaders to attend the Net Impact Conference
NYU WELCOME WEEK [New York, NY] Aug 2012
WelcomeWeekLeader
Engaged in one week of intensive leadership and diversity training
Supported a team that managed 300 events for 5,000 incoming freshmen and transfers
Managed the largest event of the week, which gathered over 1,000 student attendees
431 E 9th St, NY, NY 10009
908.578.6228
laura.chen@nyu.edu
bit.ly/LC_LinkedIn