Profile

Highly motivated public relations professional who is an accomplished public speaker with
extraordinary verbal and written communication skills. Desires a challenging position in print or
electronic media.
Accomplishments
Initiated groundbreaking PR campaign for the
Healthy CUNY initiative, which secured an
estimated 38% additional campus awareness
of stress and the impact of stress factors on
students compared against earlier efforts.
Managed a successful sales team of 40
members who consistently exceeded sales
goals by 18% each month.
Promoted to Sales Supervisor after 5 months
of employment.
Developed and implemented an innovative
internal communications strategy to improve
employee engagement through strategic
messaging.
Developed direct service promotion which
resulted in 8% growth of customer base.
Checked figures, postings and documents for
correct entry, mathematical accuracy and
proper coding.
Defined industry segments and identified
opportunities in domestic and international
markets.
Implemented strategy targeting high-profile
clientle.
Increased local business and client base with
development
Spearheaded school fundraising effort for
March of Dimes Foundation charity event,
successfully raising $2000.
Collaborated with marketing and business
development groups for collateral needs by
creating page layout designs for flyers, data
sheets, and other printed materials.


Experience
SALES SUPERVISOR, MICRO CENTER; BROOKLYN, NY -2013 - CURRENT
Answered customers questions and
addressed problems and complaints in person
and via phone.
Opened and closed the store, which included
counting cash drawers and making bank
deposits.
Helped customers select products that best fit
their personal needs.
Cabril A. DeAbreu
347-397-2896 cabrilad@gmail.com 233 Clifton Place Brooklyn, NY
11216


Maintained visually appealing and effective
displays for the entire store.
Educated customers on product and service
offerings.
Offered exceptional customer service to
differentiate and promote the company brand.
Held each team member accountable for
achieving brand and performance goals.
Directed strategic and brand-appropriate
marketing initiatives to improve presentation
and maximize sales.
Opened a new store location and assisted in
recruiting and training new staff.
Directed and supervised employees engaged
in sales, inventory-taking and reconciling
cash receipts.
Determined staff promotions and demotions,
and terminated employees when necessary.
Analyzed marketing information and
translated it into strategic plans.
Delivered excellent customer service by
greeting and assisting each customer.


SOCIAL MEDIA MANAGER/ WEB DEVELOPER ,PBSAD.ORG, MANHATTAN, NY 2011-CURRENT
Edited and revised all marketing content to
guarantee the highest quality of writing.
Wrote original content for the official
company blog, as well as community blogs.
Wrote and edited company whitepapers,
emails, newsletters and web content.
Developed a brand identity, including a
distinctive graphic style and tone, for all
company communications.
Tracked negative communication about the
organization on websites and blogs and
developed strategies for addressing it.
Planned and publicized events, including
negotiating vendor contracts and designing
promotional materials.
Managed internal communications, including
production and management of print and
electronic newsletters.
Developed and implemented communication
strategies and information programs.

COMMUNICATION INTERN (COPYWRITING) ;HCI, MANHATTAN, NY 2012
Edited and revised all marketing content to
guarantee the highest quality of writing.
Wrote original content for the official
company blog, as well as community blogs.
Wrote newsletter marketing copy and
presentation materials for special projects.
Wrote and edited company whitepapers,
emails, newsletters and web content.
Wrote and developed media kits for HCI and
Anti Stress Project.
Evaluated advertising and promotion
programs for compatibility with public
relations efforts.


Edited and distributed press releases and
pitches to local and national media outlets,
securing positive coverage in multiple
publications.
Planned and publicized events, including
negotiating vendor contracts and designing
promotional materials.
Wrote and edited periodicals, web content
and CIO presentations.
Developed and implemented communication
strategies and information programs.

COMMUNITY INTERACTION MANAGER ; CPBA, BROOKLYN, NY 2009-2012
Gathered and analyzed data on community needs and interests.
Collaborated with community leaders,
organizations and public agencies to promote
the organizations community service
programs.
Monitored program budgets and costs to
verify expenses were within budget
parameters.
Developed and published a monthly citizen
newsletter.
Consulted with environmental agencies
regarding compliance and sustainability
initiatives.
Collaborated with senior leadership team to
promote recycling and energy efficiency
within the company.
Developed and directed a conservation-
themed camp for 75 junior school students.
Education
The City College of New York, New York, NY BA: Advertising & Public Relations 2012
Marketing, Public Relations and Journalism
coursework
Coursework in Business, Communications
and Advertising
Strategies for Success program
Presentation Skills workshop
Public Speaking and Theater coursework
Film and Media Studies coursework
English and Creative Writing coursework
Broadcasting and Newswriting coursework
Radio and TV News coursework
Arts and Entertainment Management
coursework

Skills
Deadline-driven Exceptional writer


Exceptional multi-tasker
Decisive problem solver
Organized and efficient
Promotional campaigns
Customer service-focused
Copywriting and copyediting
Marketing and sales specialist